The document discusses the Metro design principles for Windows Phone. It outlines the key principles as being clean, light, open, fast; celebrating typography; being alive in motion; focusing on content over chrome; and being authentically digital. It also discusses the Windows Phone hardware standards and common elements, and the application platform and frameworks for developing Windows Phone apps.

1. John Alioto Architect Microsoft

2. Changing our game DESIGN: END USER COMES FIRST PLATFORM: RICHER, DEEPER, EASIER APPS HARDWARE: FASTER TO MARKET, LESS HEAVY LIFTING

3. What is Metro? METRO IS OUR DESIGN LANGUAGE. WE CALL IT METRO BECAUSE IT’S MODERN AND CLEAN. IT’S FAST AND IN MOTION. IT’S ABOUT CONTENT AND TYPOGRAPHY. AND IT’S ENTIRELY AUTHENTIC.

4. Metro Principles Clean, Light, Open, Fast Celebrate Typography Alive in Motion Content, Not Chrome Authentically Digital

5. Clean, Light, Open, Fast Feels Fast and Responsive Focus on Primary Tasks Do a Lot with Very Little Fierce Reduction of Unnecessary Elements Delightful Use of Whitespace Full Bleed Canvas Metro Principles

6. Celebrate Typography Type is Beautiful, Not Just Legible Clear, Straightforward Information Design Uncompromising Sensitivity to Weight, Balance and Scale Metro Principles

7. Alive in Motion Feels Responsive and Alive Creates a System Gives Context to Improve Usability Transition Between UI as Important as UI Design Adds Dimension and Depth Metro Principles

8. Content, not Chrome Delight through Content Instead of Decoration Reduce Visuals that are Not Content Contents is the UI Direct interaction with the Content Metro Principles

9. Authentically Digital Design for the Form Factor Don’t Try to be What It’s NOT Be Direct Metro Principles

10. Metro Principles Focuses on the individual and their tasks Helps organize information and applications

11. Hubs vs. Single-Page Apps

12. Integrated Experiences PEOPLE OFFICE PICTURES MUSIC+VIDEO MARKETPLACE GAMES

13. PEOPLE A social center for all of your contacts and status updates Facebook, Exchange, and Windows Live Update status and photos on multiple social networks

14. PRODUCTIVITY Handle work and personal e-mail & calendars efficiently View, post and sync documents on SharePoint sites Easily view, comment on and edit Office documents Easily take and sync notes with your OneNote

15. PICTURES Simple, powerful “photo wallet” Sync over USB or Wi-fi Live updates of albums and comments from social network contacts

16. MUSIC+VIDEO Music, streaming audio, FM Radio, podcasts & video Full Zune player experience with metadata, artists info, Zune Pass, Social, buy/rent TV shows and movies True 3-screen experience: music and video libraries available on phone, PC & Xbox

17. MARKETPLACE Large selection of quality, captivating applications Highly merchandised and filtered for simple discovery Confident and convenient purchasing process 3 Screen apps available and connected across phone, PC, & web

18. GAMES Destination hub for casual and Xbox LIVE games Spotlight recommendations XBox LIVE avatar, gamer profile, and achievements Play turn-by-turn games with your friends across phone, PC and Xbox

19. Windows PhoneHardware Common Hardware Elements Consistent Platform Quality Focus 800 or 480 Consistent set of hardware capabilities defined by Microsoft One resolution at launch Second resolution added later Same touch input Consistent processor / GPU Same available RAM Optional keyboard 480 or 320

20. Standardized Hardware Foundation Capacitive touch 4 or more contact points 800 WVGA / 480 HVGA Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more, flash required, camera button required Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better 480 WVGA / 320 HVGA Hardware buttons | Start, Search, Back

21. Partnering to Bring Phones to Market

22. Software Architecture Applications Your App UI and logic Frameworks Silverlight XNA HTML/JavaScript CLR App Model UI Model Cloud Integration Xbox LIVE Bing Location Push notifications Windows Live ID App management Licensing Chamber isolation Software updates Shell frame Session manager Direct3D Compositor Kernel Hardware BSP Security Networking Storage A-GPS Accelerometer Compass Light Proximity Media Wi-Fi Radio Graphics Hardware Foundation

23. Windows Phone 7 Frameworks Details Windows Phone Frameworks Camera Device Integration Launchers & Choosers Windows Phone Controls PhoneApplicationPage PushNotification WebBrowserControl Sensors PhoneApplicationFrame Silverlight Presentation and Media XNA Frameworks for Games Controls Drawing IsolatedStorage Drawing GamerServices Shapes Markup Media Media Graphics Navigation Audio Content Input Application Object Common Base Class Library Diagnostics IO Runtime Resources Net Reflection Globalization Text Location Collections Threading Linq ComponentModel Configuration Security ServiceModel

24. Elements of the Application Platform Runtime – On “Screen” Tools & Support Tools you use to design & develop Code you write on the client SCREEN CLOUD Cloud Services Developer Portal Services Code you write on the server Tools you use to ship & sell

25. Tools Runtime – On “Screen” Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Portal Services Cloud Services Notifications App Deployment Registration Marketplace Validation MO and CC Billing Location Identity Feeds Certification Business Intelligence Maps Social Publishing Update Management Elements of the Application Platform

27. Rapid creation of multi-screen 2D and 3D games

28. Rich content pipeline

29. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

30. Modern XAML/event-driven application UI framework

31. Rapid creation of visually stunning apps

32. Metro-themed UI controls

33. HTML/JavaScript

35. Deployment Process Develop & Debug Submit& Validate Certify & Sign Windows Phone Application Deployment Service Marketplace