1. Magic xpa Application Platform is a code-free, visual
development and deployment environment for the
quick creation of enterprise-grade mobile, web and
desktop apps.
Magic xpa lets you leverage the same business logic
to develop once and deploy across platforms. You
can create a portfolio of high performance business
apps with a single skill set and minimal resources.
By allowing you to develop, maintain and update
apps quickly and cost-effectively, Magic supports your
enterprise mobility strategy and gives your business
a competitive edge.
Flexible, Powerful and Proven
Mobile workforce apps for sales
and field service staff
Join thousands of enterprises and ISVs around the globe
who are already using Magic xpa to create powerful multi-
channel business apps, including:
Magic xpa
Application
Server
Messaging
Middleware
(IMDG)
Magic xpi
Integration
Platform
CRM
ERP
SCM
LEGACY
DESKTOP
WEB
MOBILE
OTHER
SQL /
Relational DB
IMDG Data
WEB Services
Mobile audit apps
Full-feature ERP and Supply Chain
Management systems
Comprehensive employee and
partner portals
Apps that display and process data from
backend IT systems in combination with
Magic xpi Integration Platform
Magic®
xpa Application Platform
Rapid Cross-Platform Development

2. Powering Successful Business Apps
Key features include:
· Ease of use: Code-free, event-driven application
development studio with Visual Studio-based form
designer. Drag and drop business process orchestration.
Pre-defined elements and components and built-in best
practices shorten development cycles.
· Rich Enterprise Mobile Functionalities and UX: Offline
support. Native mobile application clients for iOS and
Android smartphones and tablets. Hybrid/HTML5 support.
· Agile: Develop once and deploy across mobile, Web/
HTML5, Rich Internet Applications (RIA), SaaS, and
client/server. Full .NET compatibility. Multi-platform server
support: Windows, Solaris, AIX, Linux, IBM i. Cloud-ready
architecture.
· Enterprise-grade: High-performance self-healing
and scalable architecture based on IMDG messaging
infrastructure. Secured protocols and sessions.
Authentication and encryption. Service Oriented
Architecture (SOA) support.
· Big Data/Fast Data Ready: Apps can use the IMDG
database, enabling handling of extremely large transaction
loads. Streaming data from backend databases to the
space provides superior performance.
www.magicsoftware.com
Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter
technology that provides a multichannel user experience of enterprise logic and data.
We draw on 30 years of experience, millions of installations worldwide, and strategic alliances with global IT leaders,
including IBM, Microsoft, Oracle, salesforce.com, and SAP, to enable our customers to seamlessly adopt new
technologies and maximize business opportunities.
About Magic Software Enterprises
©2015 Magic Software Enterprises Ltd.
The Magic Advantage
Magic xpa Application Platform is part of Magic’s End-to-
End Enterprise Mobility Solution, which includes Magic xpi
Integration Platform, Magic Mobile Device Management
and Magic Mobile Professional Services, providing a holistic
solution for enterprises that want a cost-effective solution to
provide secure, enterprise-grade mobile apps for customers,
partners and employees.
When you choose Magic, you also gain:
· 30 years of enterprise application development and
integration experience.
· Rich professional services expertise.
· Global customer support organization.
· Extensive partner network and developer community.
· Strategic alliances and partnerships with mobility and
enterprise software vendors including IBM, Microsoft,
Oracle JD Edwards, salesforce.com, Samsung, SAP,
SugarCRM and more.
Benefits for Developers, IT and
Business Managers
· Highly productive: Code-free drag and drop studio.
Mobile preview pane. Pre-set mobile development mode.
Pre-defined and reusable elements and components let
users concentrate on creating the best business logic
rather than the technical complexities.
· Low TCO: Multi-channel development platform. One skill
set for all popular operating systems and deployment
modes. Minimum deployment and maintenance efforts.
· Fast time-to-market: Pre-built components. Mobile
development mode. Centralized business logic allows
updates and changes to be automatically propagated
to all devices.
· Flexible: Develop once, deploy anywhere (Windows,
Linux, Unix, IBM i, Android, iOS, cloud, on-premise). Easily
switch client devices as market or business requirements
change. Scale up quickly without changing your app.
· Minimum risk: Metadata-driven product with fully-
tested pre-written code. Evolving product that adapts to
accommodate new technologies and changing markets.
P/N: BR-Y15M5A30