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An “ELEVETOR PITCH” is
used to quickly and
simply define a person, a
product, a service or a
company and its value
proposition. This term
reflects the idea that it
should be possible to
deliver the summary in
the time span of an
elevator ride.
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People don’t have time.
Get straight to the point.
Summarize in the best way as possible,
“What you are?” and “What you want?”
We have only one chance to make a good impression.
The best improvisations are the ones we have prepared.
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Start like a Breaking News Headline (Story telling).
Write and Write Again (About 150-250 words).
Tone of Voice (Skip Jargon).
Hook in First Seven Seconds (To pitch like a PRO).
Speak what is most Relevant (No longer than 60
seconds).
Be Yourself and simply show your Expertise.
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It must includes the answers of these following questions:-
What is the project?
Who is your target audience?
What problem does your project solve?
How does your project solve the problem?
Who is behind the project?
What makes the project special?
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Not
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Things to avoid in personal elevator pitches include:-
Information about family, religion or politics
Wordiness (It must be concise)
Negativity about yourself or the company
Repetitive words or phrases
Exact copies of others elevator pitches
Signs of desperation
Example 1
“Great to meet you, I’m
Kelly with Apollo
Enterprises. We’ve been
able to improve
productivity and
collaboration for teams all
over the world. If you ever
need help with project
management, just reach
out. I think we could make
a huge impact on your
company. I’ll make sure to
keep your contact
information handy as well.”
Example 2
My name is John Doe, CEO of XYZ Inc. Our company
deals in outsourcing software for small business
owners who need help with mundane and repetitive
office support tasks.
Unlike competing software, our outsourcing tool
identifies your pain points and delivers a report with
valuable recommendations to help you know the
exact tasks to outsource.
Would you like a free trial to learn how it works?