Design Thinking in an Agile process: why, how, what's the impact on business

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Queste sono le slide del talk che ho presentato sabato 17 settembre 2016 all'Università Ca' Foscari di Venezia in occasione dell'Agile Business Day 2016.

Design Thinking aggiunge cuore e cervello in un processo agile, aumentandone valore ed efficacia. Vedremo le sue fasi fondamentali, accompagnate dai suoi principi guida e spiegate con esempi reali.
Come si può innovare un prodotto? Che problema risolve di preciso? Rispondere a queste domande a colpi di brief, roadmap, requisiti, budget e processo non basta più, perché le soluzioni sono prestabilite su assunzioni, tendono a gonfiarsi di funzionalità o a omologarsi nei vincoli.
Il processo di Design Thinking aiuta ad affrontare i problemi con la mente aperta, ad esplorare opzioni guardandole da più punti di vista e a superarli con un approccio creativo, proiettato verso il futuro. Il ruolo del designer non è più solo quello di rendere usabile, funzionale e visivamente adeguato il prodotto, ma è anche quello di facilitare la collaborazione cross-team e l’esplorazione di soluzioni, presentando concetti e idee in modo tangibile e comprensibile da tutti le persone coinvolte nella sua realizzazione.

Published in: Design

Design Thinking in an Agile process: why, how, what's the impact on business

  1. 1. DesignThinking inanAgileProcess Why, how, what’s the impact on business IlariaMauric Head of Design @gnvpartners @ilariamauric AgileBusinessDay September 17th 2016, Venice (Italy)
  2. 2. user desirability business viability technological feasability Source: “Change by design”, Tim Brown Design Thinking human centered • collaborative and participative • long-term perspective • driven by experimentation
  3. 3. Think Do Source: “Change by design”, Tim Brown
  4. 4. Diverge Create choices Creation Converge Make choices Execution Source: “Change by design”, Tim Brown
  5. 5. Inspiration Ideation Implementation Think Create choices Do Make choices human centered • collaborative and participative • long-term perspective • driven by experimentation
  6. 6. Designers?
  7. 7. Target assunzioni e schemi Persone aspettative e pattern
  8. 8. FRAMING RESEARCH CODESIGN PROTOTYPE or MVP TEST Diverge Converge
  9. 9. 1 Implementation
  10. 10. FRAMING RESEARCH CODESIGN PROTOTYPE or MVP TEST Diverge Converge
  11. 11. How? Who? What? Why? When? Where?
  12. 12. Is 󰈊e 󰈡󰈹 s󰈊󰇵
 al󰈡󰈝󰇵? Ur󰈇e󰈞t? Im󰈥o󰈹t󰈀󰈝󰉄? Can 󰈊󰈩 󰈢󰈹 s󰈊e 󰈛󰈀k󰇵 i󰉃 󰈀󰈘󰈢ne? Hur󰈸󰉙? Is i󰉃 󰇸󰈡m󰈥󰈘󰈏ca󰉃󰈩󰇶? Is i󰉃 󰈩󰇸󰈢no󰈚󰈎󰇸󰇽l󰈗󰉙
 c󰈊a󰈘l󰈩󰈝󰈈󰈏n󰈇? How 󰇷󰈡󰇵󰈼 he 󰈡󰈸 󰈼h󰇵
 re󰈗󰈀󰉄󰇵s 󰉒i󰉄h 󰉃󰈩󰇸h󰈝󰈢󰈘og󰉘? Has 󰈊󰈩 󰈢󰈹 s󰈊e 󰇶󰈡n󰇵
 t󰈊i󰈼 b󰈩󰇾󰈢󰈹e? Is 󰈊e 󰈡󰈹 s󰈊󰇵 u󰈼󰈩d
 to 󰇷󰈡 󰈏󰉄 so󰈚󰈩󰈋󰈢w? Pro󰉉󰇷? Is i󰉃 󰇸󰈡nfi󰇷󰇵󰈞ti󰈀󰈗? Is i󰉃 󰈎󰈛p󰈢󰈗i󰉄󰈩? Is i󰉃 󰈹󰈩c󰉊󰈸󰈼iv󰈩? Do󰈩s 󰈏󰉃 i󰈛p󰈗󰉙
 pe󰈸󰈼󰈡n󰇽󰈗 o󰈹 󰈩t󰈊󰈏󰇸al 󰉏󰈀󰈘󰉊es?
  13. 13. Existing offerings Existing users Source: “Change by design”, Tim Brown New offerings New users Manage incremental Adapt evolutionary Extend evolutionary Create revolutionary
  14. 14. Inspiration Ideation Implementation Think Create choices Do Make choices human centered • collaborative and participative • long-term perspective • driven by experimentation
  15. 15. (Agile) implementation is often obsessed by delivery.
  16. 16. In Design, iterate means learn from people until they adopt the system in their lives. 1 lesson learned
  17. 17. 2 Ideation + Implementation
  18. 18. FRAMING RESEARCH CODESIGN PROTOTYPE or MVP TEST Diverge Converge
  19. 19. Prototype Product Think Do
  20. 20. rough quick and dirty delightful
  21. 21. Inspiration Ideation Implementation Think Create choices Do Make choices human centered • collaborative and participative • long-term perspective • driven by experimentation
  22. 22. Prototypes are not MVPs.
  23. 23. Know the right thing to build before building the thing right. 2 lesson learned
  24. 24. 3 Inspiration + Ideation + Implementation
  25. 25. FRAMING RESEARCH CODESIGN PROTOTYPE or MVP TEST Diverge Converge
  26. 26. Briefs
 for problems Briefs
 for solutions Prototype Product Think Do
  27. 27. Inspiration Ideation Implementation Think Create choices Do Make choices human centered • collaborative and participative • long-term perspective • driven by experimentation
  28. 28. Technology is not necessarily the answer.
  29. 29. Innovation cannot happen until and unless there is an equal input from Business Thinking. 3 lesson learned
  30. 30. Thankyou:) gnvpartners.com @gnvpartners 1 In Design, iterate means learn from people until they adopt the system in their lives. 2 Know the right thing to build before building the thing right. 3 Innovation cannot happen until and unless there is 
 an equal input from Business Thinking. AgileBusinessDay, September 17th 2016, Venice (Italy)

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