The IDEO Process

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The IDEO Process

  1. 1. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
  2. 2. Are they really constraints?‫‏‬ Step 1: Understand The market The client The technology
  3. 3. Step 2: Observe What confuses? What is hated? What is not satisfied?
  4. 4. Step 3: Visualize Do a roll play Write a story board Build a prototype How will our solution solve the problem?
  5. 5. Step 4: Evaluate & Refine Plan on several prototypes
  6. 6. Step 5: Implement Commercialize Market
  7. 7. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
  8. 8. Frank@FrankSchwab.de Do you want to hear me speak ?

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