This blog aims to highlight common worst practices in customer relationship management (CRM) by sharing real customer experiences. Readers are encouraged to submit 500-word articles describing a CRM failure they experienced along with possible improvements. Examples of topics include failed customer loyalty programs, poor social/community management, and ineffective crisis response. The goal is to learn from failures and help companies avoid similar mistakes in their own CRM strategies.

1. Where worst CRM practices are analyzed.
Where customer relationship fails become valued facts.

2. 1. About
2. Policy
3. Topics
4. How does it work ?
5. Why you should read this blog ?

3. About
Worst-Practice is a community-blog aiming at highlighting day-to-day
life worst CRM !
This blog is born from many disappointments across our customer life
through different cases (from nightclubs to internet-phone providers).
By presenting the bad practices we experienced, we do believe that
useful insights can be extracted to reinforce our knowledge in Customer
Relationship Management.

4. Policy
• The blog is based on a participative publication policy leading to a
great power of engagement and exchange.
• It also uses the fact that disappointed people are more likely to
present their experiences than happy ones.
• The philosophy of this blog is to highlight CRM fails but also to show
possible improvements !

5. Topics
The topics tackled can be various but only related to CRM.
It can be :
• Customer relationship fails
• Loyalty programs fails
• Social CRM / Community Management fails
• Crisis management fails around the activity of CRM
In any case, all submitted articles will be reviewed by our team.

6. How does it work ?
When you face a terrible CRM failure as a customer/user:
1 - Grab your computer.
2 - Write a ≈500 words article to describe your experience.
3 - Find good improvements.
4 – Send it to us & Get published on the blog !
5 – Let the exchange begin.

7. Why should you read this blog ?
Because:
Everyone reads “Best Practices”, STAND OUT OF THE CROWD !
Learning from failures is always CONSTRUCTIVE.
You do not want your company to have a worst-practice’s post !
(maybe you are in charge of a company’s CRM)

8. Thanks for reading !
worst-practice.blogspot.com
Contact: posts.wp@gmail.com