The document outlines effective email marketing strategies for both B2B and B2C e-commerce, emphasizing the importance of tailored approaches for each segment. B2B emails should maintain a professional tone and focus on providing value to decision-makers, while B2C emails should engage consumers emotionally through storytelling and attractive visuals. Best practices include optimizing for mobile, personalizing content, and setting clear goals for email campaigns to maximize return on investment.

1. Email Marketing For B2B and
B2C (Ecommerce)

2. HELLO !
Do you know anyone who has made the
decision to make a big purchase, let's say a
ship or a Brand just after opening a
promotional email?

3. The answer is
obviously
NO

4. Email marketing has been the top
performing marketing channel for
businesses for decades.
How is it different for B2B & B2C
ecommerce NOW!

5. Email Marketing Tactics
All Email Marketing strategies and tactics
does not work well for all businesses, since
they may work and behave differently for
each segment and category.

6. Email Marketing Strategy
But a well strategized e Commerce email marketing plan or campaign can
provide your online store with recurring revenue and a firm competitive
advantage in this dynamic marketplace.
Smart Email marketing service providers include many useful tactics , such
as the tool that verifies email, list segmentation, performance tracker,
and critical CX details, these four specific types of ecommerce emails
leads to high conversion rates and drive repeat clients.

7. 4 SMART tools that impacts and results in a positive bottom
line.
• Ecommerce Email that sells and upsells products
• Drive Incentives and Promotions
• Attractive Campaigns for Win-BACK CARTS
Loyalty Membership

8. While Email Marketing providers can help you
reach the most of your targeted segment of
your customer base, each option mentioned in
the slide before will provide a smart and result-
driven strong B2B e Commerce email
marketing campaigns. These will have a
noticeable effect on your overall sales.

9. OVERALL FINDINGS for both B2B and B2C marketers.
95.4 % of B2B respondents cited email as an integral
channel for marketing communications,
77.4 % of B2C marketers cited active, dedicated email
operations.

10. B2B Vs B2C
All emails have to be informative and ANSWER the pain points of
the business they are targeting.
A well planned
B2C email campaign has
to tap into the emotions of
the buyer
A good B2B email
campaign MUST invoke
thought leadership and
position the brand as a go-
to resource for solutions.

11. Email Marketing for B2B

12. Email Marketing for B2B
• B2B email marketing has the highest impact on revenue compared to SEO and
social media.
• B2B emails can return $ 36 for every $1 spent
• More than half of B2B prospects check their emails 12 times a day

13. Some emails get noticed and opened. Others end up directly in the Trash folder.
To make sure yours always land in the first category, treat writing B2B emails as
an integral part of your job.
Your WAR prospects starts in the mailbox.
Just like with any element of sales, you can’t offer something generic, or
irrelevant, and expect people to react.
Before we get into the nitty-gritty of writing a compelling B2B email, let’s see
why these emails are different.

14. B2B emails tend to have a
more professional tone.
Moreover, their content
emphasizes on benefits
that may convince a
decision-maker to say
“yes” to a product or
service.
Do remember to emphasize
the value of your offering.
Remember that you have
just the right solution for
your recipient’s problem.
Anyone fit to communicate
in the very opening lines
gets attention.
In fact, email marketing will
unconvincingly make you
stand out in a sea of bland
messages flooding business
inboxes every day. However,
use your common sense to
avoid crossing any
embarrassing line.

15. IMPORTANT
B2B Emails
Remember that your readers are not as interested in your
company or product as you are. Make sure to provide
information that will help them fulfil their mission. It's OK to
talk about your company or product, but only as it relates to
how it can help the reader.

16. Email Marketing for B2C

17. Determine Your Purpose of email Marketing for B2C.
Ask these 3 questions:
• What does this audience want to hear from me?
• What useful information can I provide to this audience?
• What do I want to accomplish with my email marketing?

18. How do you define B2C emails
If you have received B2C emails. Most likely, you’ll notice the
beautiful images and the simple, casual language enticing you
to make a purchase.
B2C emails often act chummy, using modern slang and expressions.
Sometimes it looks good, other times it’s awfully bold. However it is
designed , the email must reach the target and showcase empathy as that
segment of the audience seeks new experiences.

19. B2C Best Practices
B2C consumers are impacted by emotions than by logic.
Each of your emails must touch your customers’ hearts.
What works best :
• Storytelling in your copy
• Using Product Images
[ This helps subscribers imagine purchasing your
product or service].

20. B2C email open rates on handheld is nearly
70%
B2C emails absolutely need to be optimized for
mobile use.
Failure to do so can result in lower conversion
rates for your email marketing campaigns.

21. How You can optimize for mobile users
• Ensuring your subject lines are short and impactful
• Including clear CTA buttons
• Using mobile-responsive email templates
• Sender’s details MUST be clear and it should not read noreply@.....com

22. • As much as you may like to communicate with your customers every day, it
may not be feasible for all of them. Don’t be afraid of giving them the freedom
to select the type of content they want to receive from you.
• To do this, you have to set up a preference center from which they can easily
adjust:
• The type of content they receive from you

23. B2C email campaigns tap into the impulsive decisions of the reader.
They usually speak to a broader audience and have a typical sales
cycle that’s more like 5 seconds to 24 hours.
Open email
Click on
link
Visit
Landing
page
Purchase

24. Developing an email marketing plan for B2C ecommerce doesn't have
to be hard, it just hast to be well planned
IMPORTANT - Define Your Readers.
Who would you most like to be reading your emails?
• Is it your end customers?
• Purchase influencers?

25. Make sure you define Your Goals.
What are your email marketing goals ?
1. Is it to increase subscribers?
2. To encourage whitepaper downloads from your website?
3. To generate inquiries or product demonstrations?
NOTE : Once you have a written goal, determine how you can
1) achieve it
2) measure it.

26. Determine the frequency of emails for your B2C clients
Think about what frequency makes sense for your audience and your content.
If you send the email more frequently, your readers might feel overwhelmed and opt out.
Conversely, if you don't send an email for long periods of time your readers may forget that they
opted in to receive the email, and report you as a spammer.
An email once a month might make the most sense for most B2B marketers.

27. While program goals may differ for
B2B and B2C email marketers,
there are some common best
practices
that top-performing email service
providers use to achieve success.

28. It is important you create an
annual plan /timeline with
specific deadlines and
proposed topics for each
email.
Create a Timeline for both
B2B & B2C email
marketing

29.  Prioritize email marketing for
a greater ROI.
 Integrate data-driven
campaigns for success
 Personalization is key.
 Optimize for mobile.
 Give your customers
control.
 Appeal to emotions, not
logic.

30. Streamline your Email Marketing
processes for both B2B or B2C
ecommerce with Handysends
We are Right HERE
where you want us to be