In week 6 of MCA Connect's consulting tips series we provide you some helpful ideas on how to keep up with the amount of notifications you get every day as a consultant.
This blog aims to highlight common worst practices in customer relationship management (CRM) by sharing real customer experiences. Readers are encouraged to submit 500-word articles describing a CRM failure they experienced along with possible improvements. Examples of topics include failed customer loyalty programs, poor social/community management, and ineffective crisis response. The goal is to learn from failures and help companies avoid similar mistakes in their own CRM strategies.
This document provides an overview of Directly, an on-demand app that helps companies scale customer support by leveraging community experts. The goals are to deliver a faster support experience, reduce ticket backlogs, and utilize the knowledge of community experts. Experts can answer questions via email/mobile and earn rewards. Questions can be escalated to the company if needed. Experts have guidelines to follow, such as being helpful, accurate, and respectful. The document outlines features, rewards, and next steps for experts.
Welcome New Email Subscribers With A Campaign - Rob Van Slyke 12-2009vertical traction
Most marketers neglect their new email subscribers until its time to ask them to buy something in their first email blast. I.e. they let their new party guests stand in the corner feeling clueless until it’s time to ask them to come through with cleaning the dishes. They don’t say thank you and they don’t talk to them until the next party… and they will probably ask them to help with the dishes again! What a jerk! A Welcome Campaign is a series of 3-5 emails that properly welcomes and introduces your new subscriber into your world.
The Power of Asking: The Simplest Way to Increase RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.
The document provides dos and don'ts for business email etiquette. It recommends doing things like using a clear subject line, a proper salutation like "Good morning", introducing yourself in the email, being aware of cultural norms, double checking attachments, replying within 24 hours, protecting privacy, and proofreading. It recommends not including humor, overusing reply all, using emojis, being negative, or forgetting a conversation closer. The document stresses the importance of professionalism in business emails.
Growing your email list is one of the most important things to do for your business. In this first webinar of the year, we’ll dive deep into the most important elements of your email list.
This blog aims to highlight common worst practices in customer relationship management (CRM) by sharing real customer experiences. Readers are encouraged to submit 500-word articles describing a CRM failure they experienced along with possible improvements. Examples of topics include failed customer loyalty programs, poor social/community management, and ineffective crisis response. The goal is to learn from failures and help companies avoid similar mistakes in their own CRM strategies.
This document provides an overview of Directly, an on-demand app that helps companies scale customer support by leveraging community experts. The goals are to deliver a faster support experience, reduce ticket backlogs, and utilize the knowledge of community experts. Experts can answer questions via email/mobile and earn rewards. Questions can be escalated to the company if needed. Experts have guidelines to follow, such as being helpful, accurate, and respectful. The document outlines features, rewards, and next steps for experts.
Welcome New Email Subscribers With A Campaign - Rob Van Slyke 12-2009vertical traction
Most marketers neglect their new email subscribers until its time to ask them to buy something in their first email blast. I.e. they let their new party guests stand in the corner feeling clueless until it’s time to ask them to come through with cleaning the dishes. They don’t say thank you and they don’t talk to them until the next party… and they will probably ask them to help with the dishes again! What a jerk! A Welcome Campaign is a series of 3-5 emails that properly welcomes and introduces your new subscriber into your world.
The Power of Asking: The Simplest Way to Increase RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.
The document provides dos and don'ts for business email etiquette. It recommends doing things like using a clear subject line, a proper salutation like "Good morning", introducing yourself in the email, being aware of cultural norms, double checking attachments, replying within 24 hours, protecting privacy, and proofreading. It recommends not including humor, overusing reply all, using emojis, being negative, or forgetting a conversation closer. The document stresses the importance of professionalism in business emails.
Growing your email list is one of the most important things to do for your business. In this first webinar of the year, we’ll dive deep into the most important elements of your email list.
This document discusses email etiquette and best practices for professional communication via email. It covers topics like the importance of proper email etiquette, cultural differences, the SCRAP model for effective email composition, key points to remember in the workplace like tone and proofreading, using appropriate subject lines and recipient fields, sending attachments, and setting out-of-office messages. The overall goal is to provide guidance on how to compose emails that are clear, respectful and leave a positive impression.
Email marketing requires careful consideration of subject lines, calls to action, and compliance with CAN-SPAM regulations. Subject lines should be short, honest and informative to maximize open rates. The email body must clearly state the purpose upfront, include visuals judiciously, and make it easy for recipients to unsubscribe from future emails. Testing subject lines, content, and design elements is important to continually improve engagement and conversion rates.
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...Online Marketing Summit
This document discusses best practices for designing an email program, including optimizing the opt-in, welcome message, and first touch email. It emphasizes that the opt-in form should stand out, every page is a landing page, and questions should be relevant. Welcome emails should be sent quickly, recognize the subscriber, and cross-promote additional services. The first touch email should educate, sell, and speed up engagement to reduce churn. Mastering these three components - opt-in, welcome, and first touch - is key to a successful email program.
Email marketing Best Practice - Avoid SpamAde Majid
Understanding email spam and how to avoid triggering spam filters is important for email marketing best practices. The document discusses what constitutes email spam and provides techniques to avoid spam filters like monitoring subject lines, image to text ratios, segmentation, and making unsubscribing easy. It also lists common spam trigger words to avoid in subjects, content, calls to action, descriptions and categories like medical, monetary, dating and investments. The goal is to send targeted, relevant content to engaged subscribers to improve open rates and avoid spam folders.
This document provides tips and best practices for effective email marketing. It discusses common mistakes to avoid, such as not following CAN-SPAM rules or testing links. It also covers optimizing subject lines with techniques like using benefits or questions to grab attention. The email body should be short and direct readers to a landing page for sales. A strong "call to action" is important to get readers to click through. The overall goal is to craft emails that psychologically trigger readers' emotions and desires to learn more.
A guide with actionable tips on how to best ensure that your emails (1) make it to your subscriber's inbox, (2) are compelling enough to open, and (3) have the most effective design and content possible. Recorded on 10/24/12 by UMGD.
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
Everything businesses and marketers need to know to begin with email marketing.
From email drafting to deliverability in the inbox, learn the A to Z of how emails make customer communication worthwhile (even break if done wrong). Take your time to understand the email checklist and don't miss to go through the do's and don'ts.
This document provides tips and best practices for email deliverability. It discusses why monitoring deliverability is important, factors that influence deliverability like the "5 C's" of configuration, content, creation, criticism and continuation. It also outlines potential reasons emails may be filtered, such as firewall, configuration, blacklisting or engagement issues. The document recommends ways to optimize deliverability like ensuring proper authentication, list hygiene, preference centers and analyzing metrics to improve future campaigns. It emphasizes controlling deliverability factors and learning from past performance.
InboundCon 2016: 10 Tricks to Growth Hack your Email Marketing - Jeff GoldenbergPowered by Search
This document outlines Jeff Goldenberg's top 10 ways to hack email marketing. It provides tips on always collecting emails, using lead cards and ads to capture addresses, personalizing messages, segmenting lists, improving deliverability, increasing open and click through rates, designing for mobile, automating email sequences, and testing strategies. Quick wins are suggested like automating welcome, nurturing, and ecommerce emails. The importance of strategy before tools is emphasized.
- The document provides guidance on proper email etiquette for professional communication. It emphasizes making your emails representative of your professional reputation through careful attention to subjects, greetings, grammar, punctuation, size of attachments, and timely responses. Basic etiquette includes using a meaningful subject, greeting the recipient appropriately, having a clear signature, and closing politely. Following these guidelines ensures emails are clear, concise and respectful.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Designing Your Email Program From Online Outreach To Welcome Email- Dylan Boy...Online Marketing Summit
This document discusses best practices for designing an email program, including optimizing the opt-in process, crafting effective welcome messages, and sending a timely first touch email. It emphasizes that the opt-in, welcome, and first touch emails are critical opportunities to engage subscribers and set the tone for the relationship. Specific tips provided include calling out the opt-in on every page, testing different opt-in question formats, sending the welcome message within 24 hours, and sending the first touch email quickly to speed up engagement and reduce churn.
This document provides guidelines for telephone and email etiquette. It discusses proper etiquette for various aspects of telephone communication like answering calls, returning messages, and placing others on hold. It also discusses email etiquette such as using proper spelling and grammar, avoiding unnecessary abbreviations, and including a signature. The document aims to help readers communicate professionally over the phone and through email.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
This document provides an overview of email marketing best practices. It discusses collecting email addresses through sign-up forms, social media, and print marketing. It also covers formatting emails, including visual elements like logos, images, and calls to action. The document recommends keeping promotional content below 20% and providing valuable information and offers to readers. It emphasizes the importance of mobile-friendly design and evaluating click-through data to improve future emails.
The document provides guidance on proper email etiquette and best practices. It discusses the key parts of an email like To, Cc, Bcc and Subject fields. It explains what contacts fall under each category and when to use them. The document also covers email formatting, signatures, replying etiquette, forwarding emails appropriately and using clear subject lines. Overall, the document emphasizes keeping emails professional, concise and considering the recipient.
DMA 2014 Post Conference Email CertificaitonRyan Phelan
This was presented on 10/29/2014 as part of EEC's involvement in the DMA2014 Post Conference Certification.
Email acquisition continues to be one of the top strategies that marketers struggle with and if to focus on quality or quantity. Additionally, what to ask (if anything) when consumers sign up to receive information from your company. Add to that the deliverability challenges and legal obligations for companies that do business in Canada or the European Union as well as the United States is enough to have anyone’s head spinning. During this session, we will review B2B & B2C best practices in terms of website, shopping cart and mobile acquisition as well as the legal liabilities that you have to be mindful of when asking for an email address. You will take away solid strategies and tactics about how to maximize every entry point of your company.
Straight from the source! Learn about what it's like to work on Santo Chisolm's team in the MCA Connect Delivery Services Organization. He'll tell you what kinds of traits he looks for in his team members and what kind of management style he employs.
Straight from the source! Learn about what it's like to work on Pete Craven's team in the MCA Connect Delivery Services Organization. He'll tell you what kinds of traits he looks for in his team members and what kind of management style he employs.
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This document discusses email etiquette and best practices for professional communication via email. It covers topics like the importance of proper email etiquette, cultural differences, the SCRAP model for effective email composition, key points to remember in the workplace like tone and proofreading, using appropriate subject lines and recipient fields, sending attachments, and setting out-of-office messages. The overall goal is to provide guidance on how to compose emails that are clear, respectful and leave a positive impression.
Email marketing requires careful consideration of subject lines, calls to action, and compliance with CAN-SPAM regulations. Subject lines should be short, honest and informative to maximize open rates. The email body must clearly state the purpose upfront, include visuals judiciously, and make it easy for recipients to unsubscribe from future emails. Testing subject lines, content, and design elements is important to continually improve engagement and conversion rates.
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...Online Marketing Summit
This document discusses best practices for designing an email program, including optimizing the opt-in, welcome message, and first touch email. It emphasizes that the opt-in form should stand out, every page is a landing page, and questions should be relevant. Welcome emails should be sent quickly, recognize the subscriber, and cross-promote additional services. The first touch email should educate, sell, and speed up engagement to reduce churn. Mastering these three components - opt-in, welcome, and first touch - is key to a successful email program.
Email marketing Best Practice - Avoid SpamAde Majid
Understanding email spam and how to avoid triggering spam filters is important for email marketing best practices. The document discusses what constitutes email spam and provides techniques to avoid spam filters like monitoring subject lines, image to text ratios, segmentation, and making unsubscribing easy. It also lists common spam trigger words to avoid in subjects, content, calls to action, descriptions and categories like medical, monetary, dating and investments. The goal is to send targeted, relevant content to engaged subscribers to improve open rates and avoid spam folders.
This document provides tips and best practices for effective email marketing. It discusses common mistakes to avoid, such as not following CAN-SPAM rules or testing links. It also covers optimizing subject lines with techniques like using benefits or questions to grab attention. The email body should be short and direct readers to a landing page for sales. A strong "call to action" is important to get readers to click through. The overall goal is to craft emails that psychologically trigger readers' emotions and desires to learn more.
A guide with actionable tips on how to best ensure that your emails (1) make it to your subscriber's inbox, (2) are compelling enough to open, and (3) have the most effective design and content possible. Recorded on 10/24/12 by UMGD.
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
Everything businesses and marketers need to know to begin with email marketing.
From email drafting to deliverability in the inbox, learn the A to Z of how emails make customer communication worthwhile (even break if done wrong). Take your time to understand the email checklist and don't miss to go through the do's and don'ts.
This document provides tips and best practices for email deliverability. It discusses why monitoring deliverability is important, factors that influence deliverability like the "5 C's" of configuration, content, creation, criticism and continuation. It also outlines potential reasons emails may be filtered, such as firewall, configuration, blacklisting or engagement issues. The document recommends ways to optimize deliverability like ensuring proper authentication, list hygiene, preference centers and analyzing metrics to improve future campaigns. It emphasizes controlling deliverability factors and learning from past performance.
InboundCon 2016: 10 Tricks to Growth Hack your Email Marketing - Jeff GoldenbergPowered by Search
This document outlines Jeff Goldenberg's top 10 ways to hack email marketing. It provides tips on always collecting emails, using lead cards and ads to capture addresses, personalizing messages, segmenting lists, improving deliverability, increasing open and click through rates, designing for mobile, automating email sequences, and testing strategies. Quick wins are suggested like automating welcome, nurturing, and ecommerce emails. The importance of strategy before tools is emphasized.
- The document provides guidance on proper email etiquette for professional communication. It emphasizes making your emails representative of your professional reputation through careful attention to subjects, greetings, grammar, punctuation, size of attachments, and timely responses. Basic etiquette includes using a meaningful subject, greeting the recipient appropriately, having a clear signature, and closing politely. Following these guidelines ensures emails are clear, concise and respectful.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Designing Your Email Program From Online Outreach To Welcome Email- Dylan Boy...Online Marketing Summit
This document discusses best practices for designing an email program, including optimizing the opt-in process, crafting effective welcome messages, and sending a timely first touch email. It emphasizes that the opt-in, welcome, and first touch emails are critical opportunities to engage subscribers and set the tone for the relationship. Specific tips provided include calling out the opt-in on every page, testing different opt-in question formats, sending the welcome message within 24 hours, and sending the first touch email quickly to speed up engagement and reduce churn.
This document provides guidelines for telephone and email etiquette. It discusses proper etiquette for various aspects of telephone communication like answering calls, returning messages, and placing others on hold. It also discusses email etiquette such as using proper spelling and grammar, avoiding unnecessary abbreviations, and including a signature. The document aims to help readers communicate professionally over the phone and through email.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
This document provides an overview of email marketing best practices. It discusses collecting email addresses through sign-up forms, social media, and print marketing. It also covers formatting emails, including visual elements like logos, images, and calls to action. The document recommends keeping promotional content below 20% and providing valuable information and offers to readers. It emphasizes the importance of mobile-friendly design and evaluating click-through data to improve future emails.
The document provides guidance on proper email etiquette and best practices. It discusses the key parts of an email like To, Cc, Bcc and Subject fields. It explains what contacts fall under each category and when to use them. The document also covers email formatting, signatures, replying etiquette, forwarding emails appropriately and using clear subject lines. Overall, the document emphasizes keeping emails professional, concise and considering the recipient.
DMA 2014 Post Conference Email CertificaitonRyan Phelan
This was presented on 10/29/2014 as part of EEC's involvement in the DMA2014 Post Conference Certification.
Email acquisition continues to be one of the top strategies that marketers struggle with and if to focus on quality or quantity. Additionally, what to ask (if anything) when consumers sign up to receive information from your company. Add to that the deliverability challenges and legal obligations for companies that do business in Canada or the European Union as well as the United States is enough to have anyone’s head spinning. During this session, we will review B2B & B2C best practices in terms of website, shopping cart and mobile acquisition as well as the legal liabilities that you have to be mindful of when asking for an email address. You will take away solid strategies and tactics about how to maximize every entry point of your company.
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Straight from the source! Learn about what it's like to work on Santo Chisolm's team in the MCA Connect Delivery Services Organization. He'll tell you what kinds of traits he looks for in his team members and what kind of management style he employs.
Straight from the source! Learn about what it's like to work on Pete Craven's team in the MCA Connect Delivery Services Organization. He'll tell you what kinds of traits he looks for in his team members and what kind of management style he employs.
Straight from the source! Learn about what it's like to work on Rich Weck's team in the MCA Connect Delivery Services Organization. He'll tell you what kinds of traits he looks for in his team members and what kind of management style he employs.
Straight from the source! Learn about what it's like to work on Blair Hatfield's team in the MCA Connect Delivery Services Organization. He'll tell you what kinds of traits he looks for in his team members and what kind of management style he employs.
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You're ready for a new career in D365 Consulting if you're:
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Or a power user of Dynamics 365 CE (CRM)
And MCA Connect's Functional Center of Excellence (FCoE) training program is the best place to start that new career. Learn more at: https://mcaconnect.com/about/careers/experienced-professionals/
The document provides tips for giving presentations as a consultant. It recommends speaking in everyday language the audience will understand, using familiar terms, listening to the audience, and adjusting the delivery based on their level of understanding. Presenters should tell the audience what will be covered, discuss topics in detail, demonstrate concepts when possible, and recap what was discussed. It also suggests knowing the content well, maintaining an agenda on slides, controlling the room, being flexible, and being mindful of time.
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In 2014, one of MCA Connect’s employees journeyed to Mt Kilimanjaro in Africa and asked if we had something easy to pack with our company logo on it, perhaps a flag, that he could take a picture with at the top of the mountain. From this small request, our company flag was born.
Since that inaugural journey, our employees have been taking the flag with them on their vacations, to client sites, and to company gatherings and events.
The flag has become a source of pride and a fun way to share our experiences with our virtual colleagues. It is something that keeps us connected, while also signifying our commitment to MCA Connect’s core values.
The MCA Connect Flag: the many faces of our clientsJenifer Kvasnicka
The flag visited several client sites in 2017 but the document does not specify how many cities it visited that year. It asks how many cities were visited but does not provide a clear answer. The document also includes unrelated information about MCA Connect and years from 2014 to 2017.
In 2014, one of MCA Connect’s employees journeyed to Mt Kilimanjaro in Africa and asked if we had something easy to pack with our company logo on it, perhaps a flag, that he could take a picture with at the top of the mountain. From this small request, our company flag was born.
Since that inaugural journey, our employees have been taking the flag with them on their vacations, to client sites, and to company gatherings and events.
The flag has become a source of pride and a fun way to share our experiences with our virtual colleagues. It is something that keeps us connected, while also signifying our commitment to MCA Connect’s core values.
The document discusses demand for a flag in 2015 being so high that more flags had to be ordered. It then asks what was the furthest place from the Denver office that one flag traveled to in 2015, with the answer being Singapore at 9,083 miles away. It also provides a link to learn more about the company's culture.
In 2014, one of MCA Connect’s employees journeyed to Mt Kilimanjaro in Africa and asked if we had something easy to pack with our company logo on it, perhaps a flag, that he could take a picture with at the top of the mountain. From this small request, our company flag was born.
Since that inaugural journey, our employees have been taking the flag with them on their vacations, to client sites, and to company gatherings and events.
The flag has become a source of pride and a fun way to share our experiences with our virtual colleagues. It is something that keeps us connected, while also signifying our commitment to MCA Connect’s core values.
MCA Connect's Consulting Tips Series: Avoiding Social Media DilemmasJenifer Kvasnicka
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MCA Connect's Consulting Tips Series: Mobile Device ConsiderationsJenifer Kvasnicka
The document provides tips for using mobile devices professionally. It advises avoiding emailing from mobile devices when possible, but if necessary, to remove device name signatures and create professional signatures. It also stresses the importance of safety when using mobile devices while driving, recommending hands-free options and not texting and driving.
Conference call etiquette tips include being on time, especially for customer calls, welcoming the customer and setting a positive tone, and actively listening without multitasking. Calls outside the office should take place in a quiet room away from kids and pets to avoid distractions when conducting business over the phone.
It's week four of MCA Connect's consulting tips series and we're covering attitude; an important part of being a successful consultant and business professional.
It’s week two of MCA Connect’s consulting tips series and for our first tip, we are covering how one should dress as a consultant and the dos and don’ts of consultant fashion. Next Wednesday, we will cover professionalism in action. #MCAConnectConsultingTipsSeries
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1. MCA Connect’s Consulting Tips:
Email Prioritization
Sort The Wheat From The Chaff:
• On average the company receives 5K to 6K emails a day from external
sources.
• 50% of them are marked as SPAM and never even reach our Inbox.
• The rest then have to be sorted mentally by each recipient.
• Potentially, there are even more emails that are generated through internal
communications and other channels.
Fast and Furious:
• It takes less than a second to send a message/IM/Post/Comment
• It takes forever to try and remove that content from messaging systems.
• No, the “Recall This Message” is not guaranteed.
• At best, be your own editor. At worst, ask someone else to provide input.
• Take a few minutes to stop and review your message before you hit send, especially when
emotions are involved.
• Example: Make sure that picture of you at the Sandals Resort in Jamaica was meant to be seen by the entire
Office.
Use caution before sending an email.
Focus on emails that provide “value add” to the
customer, address the rest later.
Editor's Notes
It’s week six of the MCA Connect consulting tips series and today is about communications. How do you keep up with the amount of notifications you get every day as a consultant? Next week will be about email etiquette. #MCAConnectConsultingTipsSeries