1. What mistakes will tank your cold email campaigns 2. How to create an email template that generates dozens of warm leads 3. How to humanize your cold email templates for mass campaigns without making them feel mass 4. What you need to do to really understand your prospects

1. Heather R Morgan| @HeatherReyhan|www.salesfolk.com
How to Create Personalized Emails at Scale

2. ◆ Sales Enablement startup that helps B2B
companies accelerate their sales
◆ HOW? We combine persuasive
copywriting with game theory
◆ We 2-3x our clients response rates
◆ Some of our cold emails have 38%
◆ Clients:
About

3. How do you write personalized cold emails
for thousands of prospects?

4. #1) Understand Your Audience

5. #2) Uncover Your Audience’s Pain Points

6. #3) Demonstrate solutions to problems

7. Pro Tips for Killer Cold Emails

8. 1) Focus each email on 1 idea

9. 2) Discuss benefits, not features

10. 3) Show - Don’t tell your value

11. 4) Tailor your message with custom inserts

12. 5) A/B test & optimize messages

13. Include Template and Stats????
Email Template with 10% Response Rate

14. The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
What are you doing to ensure {!Company}’s sales team
maintains its competitive edge quarter over quarter?

15. The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value
We’ve helped companies like Dropbox and Granite Insurance
increase and maintain their sales team’s numbers by implementing
incentives across their sales funnel, and I believe the same concept could
work for {!Company}.

16. The Call to Action
• Incentivize
• Specific time or “When”?
When do you have time for me to share this quick idea with you?