The Egmont Group is a Danish media corporation founded in 1878 that began as a printing business and magazine publisher. It has since expanded into various media industries including television, movies, books, comics, music, educational materials, and digital/interactive games. Egmont publishes the magazine "We Love Pop" in the UK, which is aimed at 13-16 year old girls and focuses on music, celebrities, fashion, and gossip.

1. POP Music Magazine Publishers
(Egmont Group)

2. The Egmont Group is a media corporation founded in Denmark.
The business area of Egmont has traditionally been magazine publishing but has over the
years evolved to comprise media generally.
Interactive
games
TV programs
Digital Media
Educational
Materials
Movies
Books
Comics
Music
Game
consoles

3. The publishing company began in 1948.
Egmont has a number of local country branches ranging from
• Australia
• China
• Finland
• Germany
• Russia
• South Africa
• United Kingdom
• United States
The history of Egmont Group
Founded by Egmont Harald Petersen in 1878 as a one-man printing business, but soon
became a magazine business.
In 1948 the company started to publish a Donald Duck comic magazine in Sweden. This
magazine features all the well known Disney Characters, from Mickey Mouse to Little
Hiawatha under license from Disney.

4. WE LOVE POP
Egmont UK publishes books and magazines for children in the
United Kingdom.
They also publish a music magazine aimed at 13-16 year old girls
called We Love Pop.
The magazine aims itself at girls obsessed with music, celebrities,
fashion and gossip.
We Love Pop is chatty, funny and informed but never patronising
or preachy. It tells their readers what's hot right now and what's
happening next with exclusive backstage access, photos &
interviews.