The document discusses audience feedback received on a film trailer and poster. A survey was conducted through Survey Monkey to identify the target market of 16-18 year olds and understand their expectations for the slasher/stalker genre. The feedback found that the target audience expected to see blood, a masked antagonist, and common slasher tropes. This feedback was used to conform the trailer and poster to conventions of real slasher films appealing to 16-18 year olds, such as including blood on the poster as 98% of respondents expected. Overall, the research was found to be extremely helpful in creating realistic media products that achieved the goals of the target market.

1. What have you learned
from your audience
feedback?

2. It was important for me to establish who my market was for our film
trailer and poster was, as market research enabled me to identify my
target consumer, find out what they think about my ideas in order for
me to gather an insight into helping me target the right market.
Through research and planning, I established the fact that most
stalker/slasher films begin with an age restriction of 16 years old.
Therefore in order for me to conform to real media films, I too aimed
my trailer towards 16-18 year olds.

4. One form of target market research was Survey Monkey. This method of
producing quick and easy research was highly effective as once I created
the survey, I had to email it to my peers and other 16-18 year olds so i
could see what was expected from the 'Slasher' genre in order for me to
make my work as realistic as possible.
From the results, I found that most or my target audience expected to see
blood and for the antagonist to conceal their identity by using a mask for
example.

5. .
.
Blood, mass murder
Horror, expecting the unexpected
A mask, dark clothing and a bat

6. .
.
.
We subverted from real media
conventions as many American
slasher films use a semi detached
house in a small, quiet town. We felt
that this was too common and
decided to use a school as our
location due to its larger scale. It
also fits in with the plot.

7. With some of the answers I got from survey monkey, I included them within my post
As almost 98% expected blood to be on the poster so that audiences could
Identify what sort of a genre the film would be, I conformed to real media posters an
Combined both my target market research along with it.
Blood
98%
Knives
2%
From experience, what do you
expect to see on a slasher/stalker
film poster?

8. 0
2
4
6
8
10
12
14
Red black Grey White Orange Blue Yellow
What colours do you associate the genre with?
20
10
15
12
15
20
What should the slashers
costume contain?
Knife
Saw
Bat
Hockey stick
Chainsaw
What props should the Slasher use?

9. Does the font establish what type of
genre the poster is?
Do the backgrounds work well together
with the main image?
“Yes, the grey background on the left hand side has
hints of blood in it which correlates to the plot of the
trailer and makes it look interesting”
What do the two faces merged together
represent?
“I think it suggests that the two people are linked
together, however the girl looks innocent as there
is a lot of light on her face, whereas the male
appears to be in her shadow and therefore may
“I think that the title „Molly‟ has been conveyed
well with the use of font as the ends are sharp
and look similar to a knife which suggests to me
that it may be about murdering someone”

10. Do the sell lines work?
“Yes, the „free poster included‟ sell line is
really effective as it promotes the trailer
and links with the main image and
headline so the readers are always aware
of the film. The banner at the bottom is
also effective as it stands out and informs
the readers of what else is
available, making the magazine more
diverse which all real film magazine
contain.”What do you think about the use of
fonts and colour scheme?
“The colour scheme is basic with
black, white and red which is useful as the
magazine is a slasher edition and it refers to
blood and darkness so it works well with the
theme.”
What do you think about the
background and main image?
“The background is really unusual and links
with the trailer as it suggests that the main
image model may be the slasher which is
also represented through the shadow effect
on half of his face.”

11. Overall, I think that my audience research was
extremely helpful in creating a film
poster, magazine front cover and trailer as the
constructive criticism given, aided me in achieving
a realistic media product. I used many methods in
obtaining this research such as
surveys, questionnaires and interviews. This was
effective as I got different responses from each
research methods which improved my work vastly.
I also learnt that although I think an idea may be
good, others may disagree which taught me to take
criticism in a positive light.