The document discusses the automation of content processes for the upcoming World Cup, highlighting the significance of efficient content delivery as showcased by case studies from NBC during the Beijing Olympics. It emphasizes the role of Signiant's technology in enhancing file transfer rates and reducing operational costs by automating workflows. Key highlights include impressive statistics from the Olympics and improvements in transmission times and collaboration within media networks.

1. Are You Ready for the World Cup? Monetise Your Content by Automating Complex Content Processes. Learn from other Sport-Related Case Studies.

2. Today’s Speaker Tony Lapolito, Signiant’s VP, Marketing & Product Management Tony is responsible for Signiant’s global marketing operations and guides the company’s overall market strategy. Tony has over fifteen years of experience in the networking and video industries, having held executive management positions at VidSys, Cisco, SightPath, Artel Video Systems and 3Com. Prior to Signiant, Tony managed the marketing efforts of Cisco Systems' Application and Content Networking division. During his tenure at Cisco, he oversaw the successful integration of the SightPath, Arrowpoint, Tasmania Networks and Precept Software acquisitions, while realizing substantial revenue growth.

3. Agenda What’s the Problem Case Studies NBC and the Beijing Olympics NFL NHL Broadcast Network Quick recap of Signiant Technology Signiant’s Extensible Platform for Content Process Automation Question and Answer Session

4. Poll Questions Do You Need to Get Content From the World Cup 2010? Will You Have Tight Deadlines to Get Content To Air? Do You Know How You Will Ship That Content Out?

5. World Cup 2010 New York: 12,500 km London: 9,700 km Los Angeles: 16,000 km Tokyo: 14,700 km Singapore: 9,700 km Sydney: 11,000 km Bueno Aires: 6,600 km Rome: 8,500 km

6. WAN Performance

7. Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

8. Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

9. Theoretical Times to Transmit 1 Hour of Content What about latency? LA  NY Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

10. Theoretical Times to Transmit 1 Hour of Content What about latency? LA  NY 100 hrs Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

11. Theoretical Times to Transmit 1 Hour of Content What about latency? LA  NY With Signiant? 100 hrs Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

12. Theoretical Times to Transmit 1 Hour of Content What about latency? LA  NY With Signiant? Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

13. Customer Reaction Discovery estimates that it has seen a 700 to 800 percent improvement in file transfer rate over 1Gb/s link since implementing Signiant.

14. Leading South African provider of multimedia services Eliminated physical media distribution between Johannesburg, Cape Town, Durban, London and the US to and from its customers. A programme delivered by courier in five days is now transferred digitally in hours or even less, Signiant can move 1 GB of data across LaserNet’s media network in two minutes. Reduce marginal cost of delivering via SAT by 100X.

15. Beijing Olympics Case Study In one of the single most ambitious media projects in history. NBC presented more than 3,600 hours of broadcast coverage during the 17-day event. Viewers of NBC's coverage of the Beijing Olympic Games used their PCs and laptops to access 2,200 hours of video that they could play back on demand, as well as 3,000 hours of highlights, rewinds, encores and scoring results. Record-breaking NBCOlympics.com video traffic statistics: Video Streams: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%) Unique Users: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%) Page Views: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%) Hours of Video Streamed: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video

16. Beijing Olympics: nbcolympics.com – VOD NBC Content Producers CMS Distribution Servers Signiant Enabled File Transfers Microsoft ECN Internet / IPTV Users Other Properties LimeLight Networks CDN Level3 CDN Impact Delivered over 5,000 media assets to each CDN 1,000s to other distribution points Enabled complete automation to the publishing of the content by enabling workflow to trigger publication of URL to nbcolympics.com Over $25m USD in incremental advertising Archive Amazon EC2/S3

17. Los Angeles Mt. Laurel .com Japan China Transcoding Farm Main Archive 1 Year Archive Working Library Game Location Game Capture Archive Retrieve Archive Use Case: Collaboration Impact Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content Optimized bandwidth by 1,100% - savings estimated to be $100,000s annually

18. Use Case: Distribution of Highlights to Arenas Impact Improved programming with inclusion of more clips Enhanced Cross-league promotion Ability to distribute clips in a timely manner Scoring data and voice communications on the league’s arena network remain uninterrupted

19. Cable Broadcast Network: Syndication of Content Playout Server @PlayoutCenter Content Store Syndication Partners Live Playout 50Mb/s MPEG File CMM Operator QC 1 1 2 Content Asset is automatically received from play out center into Content Store Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination) Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks) Asset is moved to Conform to add autio tracks, insert promos or remove ad breaks Asset is moved to Transcode where content is transformed into profile format. Asset is sent to QC Asset is delivered to partner location 3 4 5 6 DNE XML App Conform Transcode 7 Impact Labor savings: Eliminated the manual processing of files resulting in a $300k USD annual savings File-based delivery: Eliminated the delivery of tape resulting in $2m USD savings Business enablement: enabled relationships with syndication partners that would not accept content on tape IPTV Internet Internet

20. Content Distribution Management software Central Media Manager Central Management Control from anywhere Multi-Tenant / Multi-Business Centrally Stored Adaptive policy engine Media Agents Desktop or Server Configurations Multi-purpose capabilities Heterogeneous OS support Media Exchange Application Agent-less Java-based Secure, WAN Acceleration For Users, anywhere, anytime to initiate uploads, downloads, workflows or jobs

21. Key Capabilities MANAGE SECURE AUTOMATE ACCELERATE INTEGRATE Centrally Manage All Devices and Policy Open Architecture to Integrate with Third Party Commercial or Custom Products Secure Content and Operations Automate Repetitive Manual Tasks Accelerate File Transfers

22. Accelerate Key Attributes Enables high speed transfer on a global basis Software-Based with Layer 7 Intelligence Virtualized, Dynamic Bandwidth Allocation Latency Compensation: UDP Based Transfers up to 200X Faster than TCP Carrier Grade Reliability and Resiliency, Automatic Restart Advanced Data Differencing Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload

23. Managed Virtualized Acceleration Optimize the Existing Investment in Bandwidth Virtualized Bandwidth to Meet Business Needs – Allocation of Bandwidth at Application, User, File Layer TCP Doesn’t “Fill the Pipe;” Low Efficiency Signiant “ Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control. UDP/WAN Acceleration “ Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+

24. Automate Key Attributes Automate Tasks to Reduce Labor and Ensure Lights Out Operation Signiant Integrated Product Program for 3 rd Party Integration Reusable Components and Scripts: easy configuration of customer specific business processes Open Architecture Edit > Transcode > Watermark > Transfer > Cloud Archive > Email

25. Question and Answer Session Please submit your questions via the online chat www.signiant.com

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