The document outlines the digital media delivery strategy led by Amar Sharma during the 2010 Winter Olympics, emphasizing a commitment to online coverage of all events. Key achievements included producing 650 hours of content and achieving significant user engagement on nbcolympics.com, with a 243% increase in unique users and 3.5 million hours streamed. The document also addresses workflow optimization, automation of tasks, and solutions applicable for future events like the London Olympics.

1. Amar Sharma Digital Media Delivery Engineering Manager

2. 2010 Winter Olympics 17 Days – February 12 – 28 2010 6 Venues 16 Sports Key Athletes & Stories – Shawn White, Lindsay Vonn, Apolo Anton Ohno Commitment to deliver all events online in their entirety. NBCOlympics.com & Outlet Distribution: Live, rewind, highlights, VOD

3. Challenges Design an optimal workflow and architecture for content delivery File Based video ingest to delivery to multiple platforms Workflow tracking and instrumentation Assignment of roles, prioritization from production to delivery Live, rewind and highlights Improve speed to delivery Reduce end-to-end cycle time Reduce number of device/system interfaces Automate non-creative human tasks Develop Enterprise Wide sustainable solutions: Use outside of the Olympics context and scale for London.

4. Solution Re-Usability Reduce Risk Cycle Time Reduction Simplification Foundation for London

5. Solution

6. Results 650 Hours of Content 1700 Clips Produced 4000 Clips Distributed 10 min Clip delivered < 2 min NBCOlympics.com: +243% unique users from 06 45 million video streams 3.5 million hours streamed 710 million page views