This webcast explains the capabilities of Signiant's fast, secure and reliable content management software. Depending on where you are in your transformation to file-based workflows, there is a Signiant product to match your tactical and strategic needs. The new products allow organizations of any size to exchange content quickly, securely and cost-effectively and are a starting point for content management workflows.

1. Kick-Start Your Content Supply Chain Management Solution New Products from Signiant to Help You Get Started More than transport … Content Supply Chain Management

3. R&D Center: Ottawa, Canada

4. Sales Offices: Los Angeles, New York, San Francisco, London, Munich, Singapore, Paris

5. Founded in 2000, spun out from Nortel

6. More than 10,000 Signiant Media Agents Deployed

7. More than 400 customers

8. Successfully Deployed to Support Some of the Most Complex Content Supply Chain Management Initiatives2

10. Industry Trends and Initiatives Green Cost Reduction Same Day Same Date Digital Syndication International Distribution File-Based Workflows 4

11. “Old School” Linear Distribution 30 Rock Playout Reruns Distribution Creative Editor Content Store Master Control Transcode 5

12. “New” Digital Content Distribution Playout 30 Rock Digital Disconnected Supply Chain Cable Distribution Mobile Creative Editor International Content Store FTP FTP FTP FTP FTP Airline Transcode 6

13. “New” Digital Content Distribution Playout 30 Rock Digital CMM1 Cable Distribution Mobile Creative Agent Agent Agent Agent Agent Agent Agent Agent Agent Editor International Content Store Airline Transcode 7

14. Signiant Sources of Value 8

15. Physical Media Distribution $200Range ~ $100-1000 Shipping Tapes or Drives 9

16. More than Transport … Content Supply Chain Management “for files what FedEx is for packages” Accelerated Content Transport Central Management Content Process Automation B2B Content Peering 10

17. Right Product for Right Buyer Media Exchange software Content Distribution Management (CDM) software Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets. Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM. Content Transfer Engine SDK Content Transporter software Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement. Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners. Content Point software Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.

18. Right Product for Right Buyer Media Exchange software Content Distribution Management (CDM) software Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets. Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM. Content Transfer Engine SDK Content Transporter software Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement. Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners. Content Point software Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.

20. User to Portal Collaboration

21. Interactive Workflow.

22. Content Supply Chain Management more than 15 Nodes

24. Software Development Toolkit

25. Transport Network 5-15 Nodes

27. Tributary Transport Node

29. Content Transporter Centrally manage the accelerated, secure movement of content throughout a medium B2B network of locations – including partners. Transport Network 5-15 Nodes Includes: Accelerated Transport Central Management Light Automation – Media DropBox, MediaAggregator, Media Distributor MediaAgent MediaAgent MediaAgent MediaAgent Central Media Manager https Administrator Network Content Store Application Server 15

30. As of 12/21 – Avatar did $516M in domestic box office revenue… $1.69B total. The same day / date release of Avatar enabled by Signiant helped generate almost $1.2B in box office revenue. According to Ron Horowitz, Vice President & General Manager of Deluxe – without Signiant they would not have been able to produce the many international versions released globally. Use Case: International VersioningContent Transporter Software Central Media Manager Media Agent Media Agent Media Agent Media Agent Media Exchange Collaboration Distribution DubbingReference Material (10GB) Burbank MediaExchange User (s) Film Masters Dialogue Tracks London Audio Mixing Digital Cinema Processing 18 Dubbing Locations Internet Internet Opticals – Film Prints Toronto Impact Enabled Same Day and Date Release of Avatar Internationally – despite multiple cuts and versions. Increased Revenue and Reduced Piracy IMAX Processing 16

31. Use Case: Contribution Impact All file-based workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s. Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually. Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”. London videographer videographer videographer videographer videographer Rome San Francisco 17

32. Content Point Content Transfers Jobs Initiated with Drop Box Triggers Secure, Accelerated Transfer with Check Pointing – Unlimited BW 5 Concurrent Transfers Includes Transversal Management Functionality Real Time Job View Bandwidth Controls Activity Reporting Accelerated, reliable, secure transport of content between two locations or connect to other Signiant enabled partners. Packaged Solution of Agent and Manager on Single Hardware Point-to-Point Transport Tributary Transport Node with CDM 2-5 Nodes Includes: Accelerated Transport File Movement Management Drop Box Automation Reporting 18

33. Content Point 19

34. Configurations Location 1 Location 2 Content Point Content Point Content Point Content Point Content Point Point-to-Point Internet Location 2 Location 1 Point-to-Point with 2 CPs Location 3 20

35. Configurations Manager Media Agent Media Agent Media Agent Media Agent Content Point Content Point Point-to-Point and Connected to Partner with CDM Location 2: CDM Network CP Location 1 CP Location 3 21

36. Use Case: Collaboration Content Point Software Impact Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content. Optimized bandwidth by 1100% - savings estimated to be $100,000s annually. Video/Film Library Optimized OC12 – Faster Than Real Time HD Transfers Show Creation 22

37. Use Case: B2B Content Exchange Content Distribution Management Software Impact Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance. Signiant CDM Software 32 Teams – League Office – NFL Network/Films Video/Film Library Automated Processes Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X College Scouting – 100s TB 23

38. Content Transfer Engine Embedded Transport of Content for Rich Media Web Applications. Embedded in Web Applications for Accelerated, Reliable, Secure Client Upload and Download. Dynamically Downloads into Client Browser – Applet Based Integrate with Commercial or Customer Web Applications Compatible with Signiant Manager Java SDK 24

39. Content Transfer Engine Basic Configuration Rich Internet Application Content Transfer Engine DMZ Web App User Web App User Web App User Internet 25

40. Use Case: AggregationContent Transfer Engine Embedded in ITS Transporter ITS Transporter Signiant CTE Impact Embedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets. Over 200 Primary Suppliers using Signiant to Submit Content . Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store. CDN 3,200+ Vendors Supplying Content to iTunes 56,000 iPhone Application Suppliers Live Servers Staging Servers Transform Automated Processes 26

41. Manager Peering Module Enables B2B Exchange of Content Across Organizations Software Modules that Enable Signiant CDM Managers to View and Control Agents on “Foreign” Managers. Establishes Trust Across Managers and Agents to Extend Enterprise Security Model Across Business Boundaries. 27

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45. Why B2B Matters? Playout 30 Rock Digital CMM1 Cable Mobile Location 2 Location 3 Agent Agent Agent Agent Agent Agent Agent Agent ? Agent Editor International Content Store Airline Transcode 31

46. 30 Rock Folder Drop Exchange Playout CMM1 Location 2 Location 3 Agent Agent Agent Agent Editor Content Store Transcode 32

47. Connected File-Based Workflow 30 Rock Playout CMM1 CMM2 Location 2 Location 3 Agent Agent Agent Agent Agent Agent Agent Agent Editor VirusScan Content Store Content Store Automation System Playout Server Transcode Transcode 33

48. Peering of CDMs to Connect Supply Chain 30 Rock Playout CMM1 CMM2 MPM MPM Location 2 Location 3 Agent Agent Agent Agent Agent Agent Agent Editor VirusScan Content Store Content Store Automation System Playout Server Transcode Transcode 34

50. Deliver updates every 5 minutes to daily.

51. Guarantee delivery (multiple files); send cont to publish system.

53. Workflow #2 with dual stream & content deletion.Signiant CDM Origin Storage CDN 35

54. Use Case: B2B Aggregation To PlayoutContent Distribution Management Software Broadcasters Impact File-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day). Labor Savings from automating processes = $1.1M Annually (manual processing of assets). Enables Digital Media Center to Scale the business without adding – 4 using Signiant (growing to 53 channels) and more. Playout Center, Amsterdam Signiant Agents Conform Logic: if media and xml are in right form - skip Playout Logic: Proper Directory Mapping; API level notify CDM SW DMZ Transmission Infrastructure XML Transform Content Store Automation System Aggregation Server VirusScan Media Transcode Playout Server Fail Quarantine Archive Pull Trigger, presence of all: .mov .ocl / .xml .m2v .wav (3) 36

55. Content Supply Chain Management www.signiant.com/product-tour/