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Apple iTunes Store
Use Case: Aggregation




Proprietary and Confidential
Use Case Aggregation:
                          Apple ITunes Store
                                               ITS
                                           Transporter




Impact
  Embedded in Transporter                    Signiant                      CDN
  to power Apple iTunes
  supply chain enabling the                    CTE
  timing submission of
  assets
  Over 200 Primary Suppliers
  using Signiant to Submit
  Content
  Enabled large Video and
  HD Content supply – the
                                     3,200+ Vendors
  faster growing segment of
  the iTunes Store                      Supplying
                                                           Staging                                Live
                                    Content to iTunes
                                                           Servers                              Servers
                                                                          Transform
                                                                     Automated Processes
                                     56,000 iPhone
                                   Application Suppliers
 Copyright 2010 Signiant Inc                                                          2    | Proprietary and Confidential

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Apple Use Case

  • 1. Apple iTunes Store Use Case: Aggregation Proprietary and Confidential
  • 2. Use Case Aggregation: Apple ITunes Store ITS Transporter Impact Embedded in Transporter Signiant CDN to power Apple iTunes supply chain enabling the CTE timing submission of assets Over 200 Primary Suppliers using Signiant to Submit Content Enabled large Video and HD Content supply – the 3,200+ Vendors faster growing segment of the iTunes Store Supplying Staging Live Content to iTunes Servers Servers Transform Automated Processes 56,000 iPhone Application Suppliers Copyright 2010 Signiant Inc 2 | Proprietary and Confidential

Editor's Notes

  1. ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.