This document provides an overview of the MBA program at Guanghua School of Management at Peking University. Some key points: - It is located in Beijing and ranked as the top MBA program in mainland China and top business school in Asia. - It has a world-class faculty with over 75% holding PhDs from top overseas universities and are engaged in cutting-edge research. - The 2-year full-time MBA program focuses on providing leadership skills and a deep understanding of doing business in China/Asia through specialized China-focused courses and a network of business elite alumni.

1. Guanghua School of Management PEKING UNIVERSITY
The MBA Program 2013/2014

3. Dean’s Message 02
The Guanghua MBA 03
World Class Faculty 04
2013 MBA Class Profile 07
Our Students 08
How We Teach 09
Curriculum 10
Beijing – the heart of China 12
International Opportunities 14
Career Services 16
Career Destinations 18
Beyond the Classroom 19
Admissions 20
CONTENTS

4. PEKING UNIVERSITY THE MBA
Welcome to the Guanghua School of
Management, Peking University. Our
mission is to advance management
knowledge and develop business leaders
for China and the global society. The
illustrious heritage of Peking University
places us at the forefront of innovations
in research and teaching in China, and
arms Guanghua with the credentials and
the spirit to achieve our mission.
Guanghua pools resources across and
beyond the University and offers a core
curriculum that builds the foundation
for analyzing, executing and leading in
business careers. To educate effective
future leaders for China and for the
global society, we strive not only to teach
our students fundamental skills and
knowledge, but to help them to learn how
to learn, to be creative, to be responsible,
and to embark on fulfilling careers and life
paths aiming at making positive impacts
on the world.
CAI Hongbin
Dean and Professor of Economics
We are committed to the highest
academic standards. Our faculty is
an exceptional group of educators
and researchers who are dedicated to
excellence in research and education.
Guanghua faculty members are known to
have deep understanding of the rapidly
changing Chinese economy and unique
and complex business environment
in China; some have made significant
contributions to China’s market-oriented
reforms. On the other hand, our
faculty is particularly active in research,
applying internationally cutting-edge
methodologies to tackle both domestic
and global economic and management
issues. In this lively research environment
mixing international perspectives with
local knowledge, Guanghua provides
uniquely enriching learning experiences
to all of our students.
Guanghua is also blessed with students
of the highest intellectual abilities. They
come from over 30 countries with
different backgrounds, and are
united by a common desire to learn.
Tapping into our extensive network of
alumni, corporate partners and visiting
executives, Guanghua offers the best
platform for innovation and for challenging
conventional thinking in business.
Located on the beautiful campus of
Peking University, with two buildings
equipped with modern teaching facilities,
in the capital of vibrant and rapidly
growing China, Guanghua offers exciting
research and education opportunities.
Guanghua is a diverse and dynamic
place. Here, China embraces the world,
the East meets the West, and the old
leads to the new. I invite you to visit us,
either by browsing our web site or by
coming to campus, to get to know more
about the MBA program, our exceptional
faculty, and our cutting-edge research
centers. We look forward to seeing you.
DEAN'S
MESSAGE
02

5. http://mba.pku.edu.cn/english/
Guanghua School of Management is main-
land China’s premier University-based busi-
ness school.
As part of China’s oldest and most prestigi-
ous institution, Peking University, we offer an
unrivaled China-focused MBA experience,
with world-class faculty and teaching faciliti-
es. Our MBA program is designed for
high potential professionals who aspire to
become international business leaders.
The International MBA is a 2-year, full-
time MBA program taught in English which
provides a holistic general management
education with an emphasis on the reality of
doing business in China.
A rigorous curriculum covering core busi-
ness practices ensures students enhance
their abilities as leaders, innovators and
entrepreneurs; whilst specialist subjects
taught by China’s leading academics
provide in-depth understanding of China’s
history, culture and exceptional economy.
As graduates of China’s oldest and most
prestigious university, students benefit
from an outstanding alumni network that
transcends all areas of Chinese business
and political life. As China continues to
develop and play an even greater role in
the global economy, the Guanghua MBA
provides graduates unique opportunities
to advance their careers in China and the
wider global economy.
THE GUANGHUA
MBA
WHY THE
GUANGHUA
MBA?
Study at China’s oldest and
most prestigious university;
Based in Beijing at the heart
of Asia’s booming economy;
Access to first-class
educational facilities and
resources;
Taught by China’s leading
academics;
Meet and learn from China’s
business elite through our
extensive alumni network;
Global study options via
double MBA degrees and
exchanges with top
business schools
worldwide.
2012/13 Financial Times MBA Ranking
No.1
No.1
No.4
University-based MBA
program in mainland China
University in mainland
China
University in Asia
2012/13 Times Higher Education
World University Ranking
2012/13 Times Higher Education Asia
University Ranking

6. PEKING UNIVERSITY THE MBA
WORLD CLASS FACULTY
The Guanghua School of Management
maintains a leading position among
domestic business schools for its
active involvement in research and
the development of state policies, and
generates a positive social impact
on China’s economic reform and
development.
Guanghua attaches great importance
to academic research dedicated to the
creation and dissemination of the most
cutting-edge knowledge and research
in the fields of business and economic
management.
Guanghua’s faculty comprises world-
class scholars who come from diverse
educational backgrounds and have
made exceptional contributions in their
respective fields.
Of the school’s 115 full-time teaching
faculty, 78 hold doctorates from
prominent overseas universities, and
even more have a wealth of overseas
teaching experience. In 2011-2012,
faculty members had 110 papers
published in SCI/SSCI journals, in
which 25 were published to A-level
journals, and 38 were published to
B-level academic journals.
The 21st Century has been dubbed the Asian Century, and never before has it
been so important to understand the thriving Chinese economy and business
practices. To succeed in the Asia region, the modern global manager will require
cross-cultural management skills and also a thorough understanding of the
political, economic and cultural landscape in Asia.
Peking University is the foremost institution in China for the provision of Chinese
culture education. On the Guanghua MBA not only will you be provided with a
quality business management education, but also with the cultural know-how to
be successful in the Asia region. Our MBA is underpinned by the integration of
humanities and business management teaching.
Our suite of specialist China-focused courses will provide students with an
understanding of the complex Chinese business environment, enabling them to
operate successfully in, or with, the highly competitive China market. You will be
taught about the overall China economy, corporate behavior, Chinese consumers,
government regulation, negotiation, leadership styles and the challenges, pitfalls
and opportunities in China.
Professor Wu's primary research interests
are related to accounting standards, earnings
management and corporate governance. As a
renowned researcher, he has published dozens
of articles at leading academic journals including
the Journal of Banking and Finance, Journal of
Accounting and Public Policy, and the Journal
of Information Systems Research.
Professor
Wu Liansheng
Associate Dean
Director of MBA Program
Chair of Department of Accounting
Ph.D - Zhongnan University of Finance and
Economics
04

7. http://mba.pku.edu.cn/english/
Professor Zhao’s current research projects investigate the cultural
influence on IJV (international joint venture) corporate decision
makings.
His research works have appeared in the Journal of International
Business Studies, Journal of Banking and Finance and the Journal
of Comparative Economics. He is a CFA charter holder and a
member of the CFA committee board in China.
Professor
ZHAO Longkai
Assistant Dean
MBA Program Executive Director
Ph.D -University of British Columbia
Professor Paul’s research interests are mainly related to
transnational regulation of accounting and Chinese accounting
issues.
He is a member of the Standing Advisory Group of the Public
Company Accounting Oversight Board. Previous to his academic
career he worked at PricewaterhouseCoopers, with a 28 year
career spanning the United States, Singapore and China.
Professor
Paul Gillis
International MBA Program Co-
Director
Accounting
Ph.D -Macquarie University
Professor
LIU Qiao
Finance
Ph.D – University of California,
Los Angeles (UCLA)
RESEARCH AREAS
• Corporate finance
• Empirical asset pricing
models
• Financial markets
• Chinese economy
Professor
CHEN Lei
Accounting
Ph.D – University of Texas
RESEARCH AREAS
• Strategic cost management
• Budgetary planning and
control
• Performance measurement
systems design
Professor
CHIANG Jack Ting-Ju
Organization Management
Ph.D –University of Washington
RESEARCH AREAS
• Political economy
• Industrial organization
• Development and transition
• Chinese economy
Professor
JIN Li
Finance
Ph.D - Massachusetts Institute
of Technology
RESEARCH AREAS
• Executive compensation and
incentive mechanism
• Corporate governance and
board of directors
• Private equity and venture
capital
• Mergers and acquisitions
• Investment management
05

8. PEKING UNIVERSITY THE MBA
06
Professor
ZHANG Wei
Applied Economics
Ph.D -Harvard University
RESEARCH AREAS
• Innovation in health care
• Business model Innovation in
emerging market
• Non-market strategy
• Economic evaluation of
clinical practice
Professor
ZHANG Ying
Marketing
Ph.D – University of Chicago
RESEARCH AREAS
• Consumer psychology
• Branding
Professor
QIU Lingyun
Management Science and
Information Systems
Ph.D - The University of British
Columbia
RESEARCH AREAS
• Electronic commerce
• Online consumer behavior
• Human-computer interaction
• Decision support systems
• CIO leadership and IT
strategy
Professor
YAN Se
Applied Economics
Ph.D – University of California,
Los Angeles (UCLA)
RESEARCH AREAS
• Economic history
• Macroeconomics
• Development economics
• Chinese economy
Professor
WANG Rui
Marketing
Ph.D -Pennsylvania State
University
RESEARCH AREAS
• Marketing leadership
• Marketing strategies
• B2B marketing
• Social networks
• Interfirm relationships
Professor
WANG Hansheng
Business Statistics and
Econometrics
Ph.D –University of Wisconsin-
Madison
RESEARCH AREAS
• Ultra-high dimensional data
analysis
• Regression shrinkage and
selection
• Sufficient dimension
reduction
• Nonparametric and semi-
parametric models
Professor
STEVE HANSEN
MBA- University of Minnesota
RESEARCH AREAS
• The role of iteration in
entrepreneurship
• The diffusion of innovations
Professor
ZHAI Xin
Management Science and
Information Systems
Ph.D – Purdue University
RESEARCH AREAS
• Operations management
• Supply chain management

9. http://mba.pku.edu.cn/english/
PROFILE 2013 CLASS
INTAKE
Guanghua School of Management prides itself on the quality and diversity of its
MBA cohort. You will study alongside motivated, talented and ambitious students
from around the globe.
Average Age Average Years Work Experience
The MBA cohort at Guanghua is truly diverse. We believe
that you can learn as much from your classmates as you
can from the program.
Our current MBA students come from Australia, USA,
France, Ukraine, Spain, China, Germany, Korea, Thailand,
Canada, Singapore, Greece, Switzerland, Hong Kong,
Indonesia, India, Taiwan, Denmark, Saudi Arabia and New
Zealand.
9%
Hk/Taiwan/
Macao
10%
Americas
2%
Oceania
2%
Africa
Nationality
36%
Middle East &
Asia
34%
Mainland China
7%
Europe
21%
Engineering
42%
Business & Management
25%
Finance & Economics
4%
Computer Science
8%
Liberal Arts and other
Academic Background
4%
Education
8%
Resources &
Energy
19%
Telecom, IT &
New Media
4%
Other
10%
Consulting
13%
Industrial
Manufacturing
29%
Finance & Investment
13%
Consumer Products
Previous Industry
07

10. PEKING UNIVERSITY THE MBA
OUR STUDENTS
TAKESHI MIYAKOSHI
GABRIELLE LUGAGNE
DELPON
BRIAN LIAO AALOK LALVANI
HEATHER LOH MEI LIN
GINA SHIAO
AFFIN ALKINDI RAHMAN
HUI-LUEN LIEN
NAËL M'NASRI
GRACEN DUFFIELD
JAPAN
Pre-MBA: Mitsubishi
FRANCE
Pre-MBA: Euro Disney SCA
CHINA TAIWAN
Pre-MBA: HTC Corp.
CANADA
Pre-MBA: CIBC
(Canadian Imperial Bank
of Commerce)
SINGAPORE
Pre-MBA: Abbott
Laboratories
CHINA TAIWAN
Pre-MBA: Advantech Corp.
As one of the top
prestigious schools in
Asia, Guanghua provides
an immersive cultural and
educational program, but
also access to its vast
network of alumni and
resources.
Combining a prestigious
reputation and a great
position in China, the
Guanghua MBA is especially
suitable for someone who
wants to obtain managerial
knowledge, but also insight
into China.
INDONESIA
Pre-MBA: Lippo Group
SINGAPORE
Pre-MBA: Ogilvy & Mather
FRANCE
Pre-MBA: Lagardère Services
Asia
USA
Pre-MBA: Dell Inc.
08

11. http://mba.pku.edu.cn/english/
HOW WE TEACH
The 21st Century has been dubbed the Asian Century, and never before has it been so
important to understand the thriving Chinese economy and business practices. To succeed in
the Asia region, the modern global manager will require cross-cultural management skills and
also a thorough understanding of the political, economic and cultural landscape in Asia.
Peking University is the foremost institution in China for the provision of Chinese culture
education. On the Guanghua MBA not only will you be provided with a quality business
management education, but also with the cultural know-how to be successful in the
Asia region.
Our suite of specialist China-focused courses will provide students with an understand-
ing of the complex Chinese business environment, enabling them to operate success-
fully in, or with the highly competitive China market. You will be taught about the overall
China economy, corporate behavior, Chinese consumers, government regulation,
negotiation, leadership styles and the challenges, pitfalls and opportunities in China.
You will be taught by some of the finest Academics in China who regularly undertake
consulting work for government and Chinese multinationals. Industrial experts are
also regularly brought in to provide our students with a more in-depth exposure to
management in China.
We collaborate with industrial experts to
provide industry-specific modular courses
in the area of health and medical care,
culture, high-end manufacturing and
finance, thus transforming the current
MBA program into MBA+.
We also offer courses run in association
with McKinsey & Co, Bayer and Wharton,
and regularly invite guest speakers from
MNCs to speak to our students.
An important part of living and working
in China is to learn the language. Our
international students are all provided
with high quality Mandarin Chinese
classes throughout the duration of their
MBA.
Learning the Language
Industry Focused
09
Specialist China Electives
• Doing Business in China
• Managing MNCs in China
• Foreign Entrepreneurship in China
• China’s Healthcare System and Reform
• Marketing in Emerging Economies
• Chinese Culture Exploration
more...

12. PEKING UNIVERSITY THE MBA
CURRICULUM
The Guanghua MBA program is taught through required core courses providing a well-
balanced general management education, while elective courses allow students to tailor
their MBA to their specific interests. The second year is structured to allow students to
undertake internships or other professional projects alongside academic study.
Year 1 Year 2
FIRST
SEMESTER
( September - January )
THIRD
SEMESTER
( September - January )
VENTURE STRATEGY SIMULATION
(Core Course)
6 SELECTED ELECTIVE COURSES
DOUBLE -DEGREE/EXCHANGE
PROGRAM OVERSEAS
OR
SECOND SEMESTER
( February - June )
FOURTH SEMESTER
( February - June )
CORE MODULES
• Managerial Economics
• Statistical Analysis for Business
• Financial Accounting
• Macroeconomics & Policy
• Marketing Management
• Eastern versus Western Culture
CORE MODULES
• Organizational Behavior
• Decision Making & Operations
Management
• Strategy Management
• Corporate Finance
• Business Beyond Profits
+ 1 ELECTIVE COURSE
INTEGRATED PRACTICUM PROJECT
SUMMER VACATION
• 2 - month Internship (Optional)
FLEXIBLE SEMESTER TO ENABLE
STUDENTS TO INTERN
• Thesis Submission
• Thesis Defense
GRADUATION
This required course is an experiential learning experience that
provides students with an opportunity to undertake a real life
consulting project for an external client.
Students have the opportunity to apply their knowledge to a real
business problem, and have an insight into business in China.
The ideal way to expand your professional network in China.
Integrated Practicum Project
10

13. http://mba.pku.edu.cn/english/
All MBA students are invited to attend
an optional pre-course prior to the start
of the semester. The course provides
refresher and introductory courses
in a number of subjects such as
statistics, accounting, microeconomics,
presentation skills, PowerPoint, Excel
and Chinese language to prepare new
students for the semester ahead.
In the first year of the MBA, core courses
will provide you with a well-balanced
general management education in
managerial economics, marketing
management, corporate finance, strategic
management, organizational behavior
and operations management.
In the second year, students can tailor
their MBA to their specific interests by
selecting from over 30 different elective
courses, in areas such as strategy
management, accounting, finance,
entrepreneurship, marketing, human
resource management and information
management.
Most electives take place in the third
semester, allowing students to begin
work employment alongside writing the
thesis in the final semester.
Those international students with Chinese
language capability can also choose
to attend electives from the Chinese
language MBA programs.
Pre-course
Core Courses
Elective Courses
Elective Courses List
• China in Transition: Economy, Management &
Organization
• Information Strategy and Management
• Doing Business in China
• Managing MNCs in China
• Business Competition Simulation
• E-Business and Online Marketing
• Entrepreneurial Finance: IPOs for Chinese
Companies
• Pricing and Revenue Management
• Foreign Entrepreneurship in China
• Consumer Behavior
• Value Investment in the Emerging Market
• Marketing Channels
• Tax Planning and Tax Accounting
• Marketing Research
• Case Study on Financial Accounting
• Product and Service Innovation
• Private Equity and Venture Capital
• Entrepreneurial Management
• Current Topics in Chinese Strategy and Investing
(run in cooperation with McKinsey)
• International Business
• Luxury Brand Management
• China’s Healthcare System and Reform (run in
cooperation with Wharton)
• International Financial Management
• Chinese Culture Exploration
• Financial Risk Management
• Managerial Accounting
• Managing Across Cultures
• Advanced Corporate Finance
• Design and Deliver Action Oriented Presentations
• Programming and Decision-making
• Supply Chain Management and Operation
Strategy
• Financial Statement Analysis
• Managing for Value Creation (run in
cooperation with Bayer)
• Topics in International Finance and Capital
Markets
• Career Development Strategy
• Human Resource Management
• Marketing in Emerging Economies
Year 1 Year 2
Pre-course Core Courses
Integrated Practicum
Project
Elective Courses
International
MBA
Thesis
11

14. PEKING UNIVERSITY THE MBA

15. http://mba.pku.edu.cn/english/
BEIJING THE HEART OF CHINA
China’s thriving capital city and the nation’s political, cultural
and educational center. This majestic and historical city is
one of the most popular tourist destinations in the world, as
millions flock annually to discover the city’s ancient wonders.
It is also one of the world’s most modern cities with an ever
expanding international community. The city represents
a fusion of old and new, balancing some of the greatest
historical sites globally with a growing cosmopolitan and
modern city center. A world of great food, exhilarating
nightlife, excellent shopping and historical and cultural
discovery awaits you in Beijing.

16. PEKING UNIVERSITY THE MBA
Suria Wijaya
Indonesia (2011 IMBA Program)
The GSM-NUS double degree program does not
only equip me with the knowledge and skills I need to be
competitive in international job market, but it also gives
me a double advantage as I can double my network, gain
even more international exposure, and I can learn about
China and Singapore and their nearby regions.
INTERNATIONAL
OPPORTUNITIES
The Guanghua MBA offers students a unique international learning environment in the
heart of Beijing. Students who so desire can further broaden their international exposure
by participating in one of our many international opportunities:
Guanghua brings you one step further by offering you the
opportunity to explore the best business education in both
Peking University and one of our ten top-tier partner schools.
Our Double Degree Programs will get you ahead of the
competition by immersing you into different cultural
environments, sharpening your language skills and helping
you establish high profile networks in two countries. Double
Degree students who successfully complete both phases
of the program will be awarded two masters degrees one
by Guanghua and the other by the partner school. Double
Degree Programs save students time and money, and also
enable students to gain the necessary business knowledge
and skills with an international vision, laying a solid foundation
to eventually become international business elites.
A global mindset and cross-cultural management skills are
essential to the success of the global manager.
Double Degree Programs
10
Options
• ESSEC Business School (France)
• WHU – Otto Beisheim School of Management (Germany)
• Schulich School of Business, York University (Canada)
• Sloan School of Management, Massachusetts Institute of Technology
(USA)
• McCombs School of Business, University of Texas at Austin (USA)
• Michael G. Foster School of Business, University of Washington (USA)
• National University of Singapore (Singapore)
• Graduate School of Business, Seoul National University (South Korea)
• Graduate School of Business, Yonsei Universtiy (South Korea)
• Graduate School of International Corporate Strategy, Hitotsubashi
University (Japan)
14

17. http://mba.pku.edu.cn/english/
The Guanghua School of Management has developed extensive
academic and student exchange programs and established friendly
cooperative relations with 101 internationally known business schools
in 31 countries and regions covering North America, Europe, Asia
and Oceania, among which 59 schools provide one term exchange
program for Guanghua MBA students. Some of these institutions
include world-leading business schools, such as the Wharton School,
Kellogg School of Management, London School of Economics and
Political Science and so on. These universities and colleges are widely
distributed in North America, Europe, Asia and Australia. Every year
there are more than 200 Guanghua students participate the exchange
program. The exchange program is a great opportunity for Guanghua
and partner schools’ students to expand their educational experience
and to learn business from an international perspective.
The Guanghua MBA offers a tailor-made, one-week module known as
Global Business Immersion during the summer or winter vacations.
The module is designed to give MBA students an insight into the
culture and business practices outside China.
The location is carefully selected based on current economic situations
around the world and also the demand of the current MBA students.
Each trip combines lectures, case studies, company visits, cultural
activities and sightseeing. In 2011 and 2012, the module was offered
in the United Kingdom, USA and France. In 2013, the Guanghua MBA
expanded the study abroad capacity by organizing 10 tours to USA,
UK, France, Spain, and Singapore.
International Exchange Programs
Global Business Immersion
101
Partner schools
31
Countries and regions
15

18. PEKING UNIVERSITY THE MBA
CAREER SERVICES
The Career Development Center(CDC) at Guanghua assists international MBA
students and alumni with all aspects of career development including choosing a
career, exploring career-related interests, creating career plans, and developing
effective job search strategies. Our primary mission is to help students integrate
their academic and career interests, as well as enhance lifelong career management
skills.
Throughout the year, CDC organizes a vast array of activities and provides extensive
resources and information on career development, just to ensure that our students
are one step ahead in achieving their career aspirations.
The Career Development Center establishes a firm connection between MBA
students and the corporate world. Through its constantly updated student/
employer databases, it keeps potential employers and employees informed of
latest developments. Moreover, the Career Development Center cooperates with
businesses to provide a diverse and exciting range of on-campus activities that are
well-suited to students' personal specializations and professional preferences. The
Career Development Center regularly invites field experts and HR managers from
different industries to the school, and organizes company visits for students. The
Career Development Center is also dedicated to assist its corporate partners to
recruit at the campus and increase their visibility.
Dedicated Career Services
Dedicated Career Services
Connecting you with Employers
CAREER
ASSESSMENT
PROFESSIONAL
SKILLS
CAREER
EXPLORATION
PROFESSIONAL
COMPETENCY
•
•
•
•
Career Leader
MBTI
Strength Finder
Career Counselling
•
•
•
•
Employment Policies
Workplace Etiquette
Business Attire
Career Counselling
• Resume Clinic
• Interview Skiils
• Self-Marketing
• Job Search Strategies
• Networking
• Negotiating Offers
• CDC Library
• Campus Talks
• Company Visits
• Industry Week
• Internships
16

19. http://mba.pku.edu.cn/english/
Studying at Peking University can open many doors in Asia. Some of
the World’s most successful and influential organizations recruit from
Peking University, in diverse fields such as investment and commercial
banking, insurance and financial services, consulting, technology and
telecommunications, energy and manufacturing and consumer goods.
LINKING YOU WITH EMPLOYERS
Our Recruitment Partners List
more...
• AC Nielsen
• ADM
• Air Products
• Akzo Nobel
• Alibaba Group
• ALSTOM
• Amazon
• Apple
• Baidu
• Bank of China
• Bayer
• Bloomberg
• BNP Paribas Securities
• Carrefour
• China Merchants Securities
• China Mobile
• Cisco
• Citic Securities
• CJ Group
• Credit Suisse
• DuPont
• Eaton
• Emerson
• Fluke
• GE
• GlaxoSmithKline
• Guotai Junan Securities
• Hay Group
• HP
• HSBC
• IBM
• IDC
• Infosys
• Intel
• Jane Street
• John Deere
• Johnson Medical
• LG
• Li & Fung
• Maeil Business Newspaper
• Maple Tree
• Microsoft
• Mitsubishi Motors
• Morgan Stanley
• Nestle
• Noble group
• Novartis
• Novozymes
• OLAM
• Oliver Wyman
• Pfizer
• PWC
• Roland Berger
• Samsung
• Schneider
• Sinochem
• TATA Group
• The Brand Union
• Thomson Reuters
• UNAIDS
• Vanke Real Estate
• Wal-mart
• Wrigley
17

20. PEKING UNIVERSITY THE MBA
Career
Destinations
2013 Graduating Class
By Region
52%
China
10%
HK, Taiwai and Macao
24%
Other Asian
Countries
14%
Rest of the
World
By Industry
32%
Marketing
11%
Executive
Administration
11%
Strategic Planning
11%
Consulting
5%
Consumer
Product/Retail
5%
Transportation/
Logistics
5%
Trade
5%
Government/
Public Institution
5%
Media/Culture/
Advertisement/PR5%
Chemistry/Energy/
Environmental
Protection
5%
Manufacture
By Function
26%
Marketing
16%
Executive
Administration
11%
Strategic Planning
5%
Sales
5%
Transportation/
Logistics
11%
Project Management
11%
Financing
5%
Trade
5%
Consulting
5%
Others
David Shallcross UK
MBA Graduate
UNIAIDS, World Health Organization
The Career Development Center is well-resourced,
with connections to leading domestic and international
companies in all the main sectors: finance, accounting,
manufacturing, energy, consumer goods…The staff
are also receptive to the needs of students, including
international students, and willing to work together with
you to help you realize your dreams in China.
18

21. http://mba.pku.edu.cn/english/
Every year many international students arrive at Guanghua.
Arriving in a foreign country can be a challenging transition, so
GISA was set up to assist and support students in adapting to
their new environment. GISA is run by students to assist both
short-term exchange and long-term foreign students’ transition
to China. GISA regularly runs networking, career, cultural and
community events where both overseas and local Chinese
students have the opportunity to learn, study and develop
friendships.
Guanghua International Students Association
(GISA)
MBA students at Guanghua have exclusive access to China’s
most extensive and influential alumni network which transcends
all areas of Chinese business and political life. As China
continues to develop and play an even greater role in the global
economy, the Guanghua MBA provides students with unique
opportunities to advance their careers in China and the wider
global economy through its alumni network.
During your time at Guanghua you will be provided with an
alumni mentor to provide professional guidance and advice on
career development, industrial knowledge and skills training.
Through the alumni mentor program many company visits are
organized throughout the year for our MBA candidates. The
alumni mentors will encourage the growth of students and take
a lead in their career development through experience and
knowledge sharing. At present, there are over 200 present or
former alumni mentors.
As part of the Guanghua family, our alumni enjoy lifelong benefits
such as complimentary access to our other programs of study
(EMBA/Executive Education), study trips, alumni groups and
networks and summer camps for the children of our alumni.
Alumni Networks & Alumni Mentor Program
Did you know that China’s silicon valley is right next door to
Peking University? The tech industry is booming in China, and
startup events are run regularly to bring together designers,
engineers, entrepreneurs and investors to start new enterprises
in Beijing. Our students are actively involved in the joint Peking
University and Tsinghua University 3 Day Start Up event, and
the industry run 48 Hour Start up events. These events are a
great opportunity to meet potential employers in the China tech
industry.
Startup Events
As one of the most prestigious Universities in Asia, Peking
University attracts many high profile guest lecturers from a
diverse range of backgrounds. Recent speakers include Nobel
prize winners Professor Alvin E.Roth of Stanford and Professor
Robert C. Merton from MIT, Andy Serwer Editor of Fortune,
British Prime Minister David Cameron, Bill Gates, Bobbi Brown
and David Beckham.
Visiting Lecturers
BEYOND
THE CLASSROOM
There’s more to life on an MBA than just the classroom. At
Peking University you will have the opportunity to develop your
personal and professional interests outside the classroom,
to enrich your life and improve your professional career
opportunities.
19

22. PEKING UNIVERSITY THE MBA
Admissions
Apply
Interview
Decision
• Register on the Peking University Online Application System
• Complete the online application form
• Send all required documentation to the MBA Office by mail
• Pay Application Fee Online
• Send Official GRE/HSK score
• Admission decisions are available 10 working days after the
interview
• MBA Office sends offical admission notification letter
• Admission package sent
• Eligible candidates will be invited to an interview (either in-person
or via Skype)
• Option to speak to one of our MBA Student Ambassadors about
the Guanghua experience
Admissions Process
Program Options
Admission Requirements
• Undergraduate Degree from a reputable University
• Relevant work experience
• Competitive GMAT or GRE score
Program Language Duration
International MBA
Full-time MBA
Part-time MBA
English 2 years
2 years
2 years
Chinese
Chinese
MBA Ambassador Program
The MBA Student Ambassadors are
a group of current MBA students that
are committed to helping prospective
students decide whether Guanghua is
the right choice for them, and helping
them with the transition to life in Beijing
on arrival.
Want to find out what the MBA at
Guanghua is really like?
Through our MBA Ambassador
Program you can speak to a current
student for more in-depth personal
account of life at Guanghua. They
can talk to you about the courses,
the academics, the facilities and life
in Beijing to help you decide if the
Guanghua MBA is right for you. E-mail
a current student today
mba.ambassador@gsm.pku.edu.cn
Meet Us In Your Country
Throughout the year we attend MBA
recruitment events (QS World MBA
Tour), and host our own in many
locations worldwide. Check our website
for upcoming events.
20

23. THE MBA PROGRAM
Contact Us
Follow us:
Speak to us:
E-mail: MBAintl@gsm.pku.edu.cn
Tel: 86-10-6274 7009 / 6274 7289
Skype Inquiry: pku.mba.admission
Site: http://mba.pku.edu.cn/english/
LinkedIn: http://linkd.in/17yzGCO
Facebook: GuanghuaIMBA
Twitter: GuanghuaIMBA
Weibo: 北大光华 MBA

24. MBA Office
Guanghua School of Management
Peking University
Room 212, Guanghua Building 1
Beijing 100871, P.R. China
Tel: 86-10-62747009 / 62747289
E-mail: MBAintl@gsm.pku.edu.cn
http://mba.pku.edu.cn/english/