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The challenge of taking the Corporate
University beyond simply training
Damien O´Donoghue
General Manger - GAC Corporate Academy
Introduction
• Emergence of the Corporate University
• Learning –vs- Training
• Learning Organisations
• Strategy
• The Alignment Challenge
• Real World Scenarios
Emergence of the Corporate University
A corporate university is any educational entity that is a
strategic tool designed to assist its parent organisation in
achieving its goals through conducting activities that foster
individual and organiational learning and knowledge.
Allen, Mark (2002). The Corporate University Handbook. AMACOM Div American Mgmt Assn
Training –vs- Learning
• Training Department –vs- Corporate
Learning Organistion
• Semantics - subtle or real difference?
Training
Source – dictionary.com
Learning
Source – dictionary.com
Training –vs- Learning
• Training Department –vs- Corporate
Learning Organistion
• Semantics - subtle or real difference?
• Lag –vs- lead objective/strategy
• Doing –vs- enabling
The “Learning Organisation”
A learning organisation is the term
given to an entity that facilitates the
learning of its members and
continuously transforms itself.
Peter Senge “The Fifth Discipline”
Strategy
• Parent organisation
• Corporate learning organisation
GCA 2015 Strategy Map
Financial | How can we sustain GCA as a financially self-supporting business entity?
F2
Control
of the Costs
CSF2
F1
Recover
Income
CSF6
Stakeholder | How does GCA create, long-term sustainable relationships with its valuable stakeholders?
S1
Engage
Regions
S3
Build
GLO
Community
S4
Enhance
Participant
Satisfaction
S5
Enhance
Supplier
Capability
S6
Develop FAC
Community
Internal Process | How does GCA deliver internationally recognised and accredited L&D to the GAC World?
IP5
Develop
New Courses &
Capabilities
IP7
Deliver
Operating
Capability
IP3
Enhance
Marketing
IP1
Business
Development
IP2
Deliver
Management
Information
Learning & Growth | What capabilities should GCA offer to drive enhanced business performance across the GAC World?
LG1
New Employee
Orientation (NEO)
LG2
Business
Operations
LG3
Commercials
LG4
Business
Performance
LG5
Professional
Development
LG6
Business
Application
Certification
LG7
Specialised
IP4
Accreditation
and sustain
ISO 29990
S2
Deploy
CRM
IP6
Enhance
Course
Assets
The Alignment Challenge
• Understanding the needs, wants and
priorities of the business.
• Does the organisation know what it
wants/needs?
• Role of Corporate Learning Organisation
• Teaching/Learning/Research
Summary
• Learning & continual change
• Corporate learning organisation as a
transmission station for culture
• Preparing the organisation for the future
• Alignment of values and strategy

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World Corporate University Forum - The Challenge of take the Corporate University Beyond Simply Training - GAC Corporate Accademy

  • 1. The challenge of taking the Corporate University beyond simply training Damien O´Donoghue General Manger - GAC Corporate Academy
  • 2. Introduction • Emergence of the Corporate University • Learning –vs- Training • Learning Organisations • Strategy • The Alignment Challenge • Real World Scenarios
  • 3. Emergence of the Corporate University A corporate university is any educational entity that is a strategic tool designed to assist its parent organisation in achieving its goals through conducting activities that foster individual and organiational learning and knowledge. Allen, Mark (2002). The Corporate University Handbook. AMACOM Div American Mgmt Assn
  • 4. Training –vs- Learning • Training Department –vs- Corporate Learning Organistion • Semantics - subtle or real difference?
  • 7. Training –vs- Learning • Training Department –vs- Corporate Learning Organistion • Semantics - subtle or real difference? • Lag –vs- lead objective/strategy • Doing –vs- enabling
  • 8. The “Learning Organisation” A learning organisation is the term given to an entity that facilitates the learning of its members and continuously transforms itself. Peter Senge “The Fifth Discipline”
  • 9. Strategy • Parent organisation • Corporate learning organisation
  • 10. GCA 2015 Strategy Map Financial | How can we sustain GCA as a financially self-supporting business entity? F2 Control of the Costs CSF2 F1 Recover Income CSF6 Stakeholder | How does GCA create, long-term sustainable relationships with its valuable stakeholders? S1 Engage Regions S3 Build GLO Community S4 Enhance Participant Satisfaction S5 Enhance Supplier Capability S6 Develop FAC Community Internal Process | How does GCA deliver internationally recognised and accredited L&D to the GAC World? IP5 Develop New Courses & Capabilities IP7 Deliver Operating Capability IP3 Enhance Marketing IP1 Business Development IP2 Deliver Management Information Learning & Growth | What capabilities should GCA offer to drive enhanced business performance across the GAC World? LG1 New Employee Orientation (NEO) LG2 Business Operations LG3 Commercials LG4 Business Performance LG5 Professional Development LG6 Business Application Certification LG7 Specialised IP4 Accreditation and sustain ISO 29990 S2 Deploy CRM IP6 Enhance Course Assets
  • 11. The Alignment Challenge • Understanding the needs, wants and priorities of the business. • Does the organisation know what it wants/needs? • Role of Corporate Learning Organisation • Teaching/Learning/Research
  • 12. Summary • Learning & continual change • Corporate learning organisation as a transmission station for culture • Preparing the organisation for the future • Alignment of values and strategy

Editor's Notes

  1. Invite you to share some insights into our experience with developing GAC Corporate Academy as the corporate learning organisation for the GAC Group. GAC is … GCA is 7 Years old. History – During this time we have looked outside in and inside out to consider what has been happening in the industry
  2. Transmission station for common culture and Economies of scale Accessibility Translating knowledge – tacit to explicit change in the organization Alignment Early Adopters (US): Motorola General Electric McDonalds