Digital Media Assessment for World Arts West and the Ethnic Dance Festival. The assessment summarizes World Arts West's performance and engagement across various social media platforms compared to peer organizations. It provides recommendations to improve World Arts West's presence and engagement on platforms like Facebook, Twitter, YouTube, Flickr, Yelp and Foursquare.
An updated version of my social media strategy recommendations for Yale Repertory Theatre in 2010. Incorporates new research, and corrects previous formatting issues.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
An updated version of my social media strategy recommendations for Yale Repertory Theatre in 2010. Incorporates new research, and corrects previous formatting issues.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010Patrick O'Keefe
These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas.
We discussed tactics and strategies that you can use to tap into the power of online community. Not communities run by you, necessary, but communities run by others.
I also highlighted some tactics for building community on Twitter and Facebook and shared research data that spoke to the power of online community when it comes to influencing people.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
This is the combined presentation of Suzanne Hall (first) and Jonah Holland
Using Social Media Effectively -SociallyActiveCher Jones
The presentation was made in Toronto Canada, on November 8, 2011 by Cher Jones at the Local Immigration Partnership South Scarborough Information Fair and Community Summit. The event was described as a participatory, community and strength-based approach to better serving newcomers to Canada.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
In this webinar, we will go through the ways in which Pinterest can be used for marketing, brand awareness and building relationships.
1. Navigation and controls
2. Creating backlinks to websites and social channels
3. Best practices
4. Terminology and language
5. Copyright issues
6. Q&A (feel free to post a q below!)
Pinterest, the hottest tech startup of late 2011 has been growing at an amazing pace. In early February, Pinterest surpassed 10 million registered users – up more than 500 percent in just five months. By comScore’s reckoning, Pinterest hit 10 million unique monthly visitors faster than any other independent website – ever. Besides that, Pinterest is still using an invitation only registration system which has managed to gather over 5 million active users and become one of the leading traffic sources for many important websites.
S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010Patrick O'Keefe
These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas.
We discussed tactics and strategies that you can use to tap into the power of online community. Not communities run by you, necessary, but communities run by others.
I also highlighted some tactics for building community on Twitter and Facebook and shared research data that spoke to the power of online community when it comes to influencing people.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
This is the combined presentation of Suzanne Hall (first) and Jonah Holland
Using Social Media Effectively -SociallyActiveCher Jones
The presentation was made in Toronto Canada, on November 8, 2011 by Cher Jones at the Local Immigration Partnership South Scarborough Information Fair and Community Summit. The event was described as a participatory, community and strength-based approach to better serving newcomers to Canada.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
In this webinar, we will go through the ways in which Pinterest can be used for marketing, brand awareness and building relationships.
1. Navigation and controls
2. Creating backlinks to websites and social channels
3. Best practices
4. Terminology and language
5. Copyright issues
6. Q&A (feel free to post a q below!)
Pinterest, the hottest tech startup of late 2011 has been growing at an amazing pace. In early February, Pinterest surpassed 10 million registered users – up more than 500 percent in just five months. By comScore’s reckoning, Pinterest hit 10 million unique monthly visitors faster than any other independent website – ever. Besides that, Pinterest is still using an invitation only registration system which has managed to gather over 5 million active users and become one of the leading traffic sources for many important websites.
S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Susan Tenby, Director of Social Community & Strategic Partnerships, Caravan Studios
@suzboop
This session will demonstrate how to create a community from the ground-up, with a dense network of member evangelists when you don't even have a product yet. Susan will teach you tools and techniques with a high-engagement approach across social media, email, forums, and products to grow your organization.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
A Practical Guide to Actionable Audience ResearchDevon Smith
Worksheet available at: bit.ly/namp2018
A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action. In order to achieve those goals, you need to know who your audience is; what their needs, barriers, and perceptions are; and how best you can influence them. Audience research should be a critical activity of any team, but structuring a project to yield actionable insights can be a challenge.
We’ll look at real examples of research plans, interview and survey questions, focus group activities, and audience personas. And we’ll talk about major challenges and decision points during the research phase and how we overcame them. This is a session for those considering how to engage new audiences, a change to their marketing or fundraising strategy, or new approaches to their website or other digital channels.
NAMP Conference - A/B Testing Your Way to SuccessDevon Smith
You say tomato, I say tomahto—A/B testing will figure out which one gets the sale. A/B testing is a methodology of comparing two slightly different variations of an outreach to see which one performs better. In this interactive session, get hands on with what it means to A/B test and explore both the concepts and the many, many cheap and easy tools that have cropped up to make A/B testing more possible.
LEARNING OBJECTIVES:
- Learn what A/B testing is, where, when and how to use it at their arts organization.
- Get introduced to the major A/B testing tools in the industry.
- Have some fun creating and running some A/B tests in real time.
AB Testing Your Way to a Successful Website, Email, Social MediaDevon Smith
You say tomato, I say tomahto, A/B testing will figure out which one of us is right.
The tools to manage A/B testing have become cheap, quick to implement, and easy to use, across a wide variety of platforms, from websites to email to social ads. Too few nonprofits are taking advantage of this opportunity to lower costs, waste less time, raise revenues, and more effectively inform and persuade their audience.
This session will explain how to implement and evaluate A/B and multivariate testing methods, share real case studies of A/B testing processes and results from nonprofits, and walk participants through a process of creating their own (paper prototype) A/B test for their website, email, or social ad.
How Could Data Transform the Arts - TCG 2017 (with notes)Devon Smith
As data has gotten bigger, cheaper, faster, and easier to analyze, it has transformed sectors from transportation to healthcare, politics to education. Could the arts be next? This session will explore dozens of case studies where theatres, museums, film festivals, dance companies and other arts organizations are already using data in provocative ways and what effect it’s having. From A/B testing to CRMs and APIs, from measuring revenue performance to social impact, whether it’s creating interactive dashboards or works of art, nearly every department in a theatre is, or could be, using data in some way. This session will discuss what data arts organizations are collecting and using, share some tips for how to develop a culture of data at your theatre, and identify opportunities in the arts field to better leverage data sets, analysis tools, and measurement best practices. Data skeptics, data geeks, and data-phobes are all encouraged to join the discussion!
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this advanced workshop, you’ll get introduced to the reports, dimensions, segments, and other features you never knew could be so valuable, including:
Using service provider names to identify your audience
Using site search terms to inform your content strategy
Creating meaningful dashboards and automating your emailed reports
Best practices for filtering, campaigns, and event tracking
This workshop will dive into the inner depths of this analytics tool while staying focused on what really matters to your key stakeholders.
We’ll be using case studies of Google Analytics implementations from real nonprofit websites, campaigns, and mobile apps to illustrate all these hidden secrets. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
Presentation from the Nonprofit Technology Conference 2016
Artist Meets Hacker June 2015 TCG Conference (with notes)Devon Smith
What happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, and robots become actors? This session will explore more than 50 case studies of artists and arts organizations using technology to comment on society, to make neighborhoods a better place to live, and to run their businesses. Updated with new case studies June 2015
Hidden Secrets of Google Analytics - Do Good Data 2015Devon Smith
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this session, you’ll get introduced to the reports, dimensions, and other features you never knew would be so valuable. From using service provider names to identify your audience, to site search terms to inform your content strategy; how to share dashboards and automate your emailed reports; and best practices for filtering, campaigns, and event tracking. We’ll end with a demo of using the Google Analytics API with Google Spreadsheets and embedded charts to build your own custom reports.
We’ll be using case studies of Google Analytics implementations from real nonprofit and government websites, campaigns, and mobile apps to illustrate all these best practices. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
Video: https://youtu.be/cS_hDbzFiLs
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.
SXSW artist meets hacker how technology is changing the artsDevon Smith
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.
Making Rabid Fans: Community Engagement Ideas from Other IndustriesDevon Smith
Whether they're customers, audiences, communities or fans, the people you serve are changing, and the best ways to create loyalty are changing, too. Learn what other industries, who are often ahead of the arts, have done to create fierce loyalty. Americans for the Arts Annual Convention 2014 in Nashville.
We asked Spots who attended SXSW in 2011, 2012, & 2013 to give us their tips for a great/exhausting/productive/fun conference. Here's what they gave us.
Connecting with Your Audience on Social MediaDevon Smith
For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.
Emerging Trends in Social Media - Digital East 2012Devon Smith
This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing.
The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics.
Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. Quick Stats
1,915 likes .5 uploads/month
1 post/day 2,376 views/upload
9 comments/post 65 subscribers
16 followers 0 photos 0 subscribers 0 person
0% listed 0 contacts 0 posts/month 0 check-in
3 tweets/day 0 high views/photo 0 comment/post 0 tips
0 mentions/tweet
Arrows indicate if you are performing above, below, or similar to the average of your peers
In the following slides, you’ll notice black text that calls out specific recommendations for things you should change
3. Website
Great job linking to
social profiles. Consider
adding a YouTube icon
Consider installing
Google Analytics to track
onsite metrics
4. 85% of your 20 peer organizations
were active on Facebook in the past Consider registering
month. On average, they have 2,386 for a custom URL
likes (max 8,800), post .5x/day (max
4x/day), and receive 5 comments/post
(max 16). AXIS Dance and Pandit Consider monitoring the
Chitresh are ones to watch. conversation happening about
EDF off of your page
Facebook
Know that your Facebook page may
be difficult to find for anyone searching for
I’m curious why “World Arts West”
you don’t let fans post
on your wall
Photos seem to
generate the most
comments
5. 55% of your 20 peer organizations were active on Twitter in
the past 10 days. On average, they have 149 followers (max
2,142), tweet .5x/day (max 2x), get added to a list by 11% of
their followers (max 15%), and receive 0 mentions/tweet (max
1). Center for Dance in the West is one to watch.
Consider
letting us know who on staff
is tweeting
Twitter
Consider unlinking
Facebook from Twitter
The titles of these lists should give
you some insight into what people
expect you to tweet about.
Consider experimenting
tweeting on different days, at
different times of day
Great job increasing
your tweets recently!
6. 70% of your 20 peer organizations were active on YouTube in the past year.
On average, they uploaded 1 video/month (max 10/month), have 29
subscribers (max 459), and receive 890 views/video (max 8,237). AXIS
Dance and Lines Ballet are ones to watch.
YouTube
There are a significant
number of other YouTube users with Ethnic
Dance Festival content. Consider curating/hosting a
Many of your views are playlist of this content on your channel
coming from related videos.
Great job using Consider curating more
category, tags, and playlists of related content
descriptions
7. There are over 100
photos on Flickr mentioning
Ethnic Dance Festival, by these
groups & photographers. Consider
joining the photo groups and/or
reaching out to thank these
photographers
20% of your 20 peer organizations were active
on Flickr in the past year. On average, they
Flickr
uploaded 787 photos (max 1200), have 0
contacts (max 50), belong to 1 group (max 4),
and their most viewed photo has been seen
approximately 59 times (max 4,037). Center
for Asian American Media is one to watch.
8. Consider verifying
your Yelp venue to get
access to analytics
70% of your 20 peer organizations
have an active Foursquare venue,
though only 2 of the venues have been
claimed by their owners. On average,
65% of your 20 peer organizations have an active Yelp page, 8 their venues have had 59 people (max
of them have been claimed by their owners. On average, their 474) check-in a total of 83 times (max
venues have 22 reviews (max 217), of 4.5 stars (max 5). 1,749), and left 2 tips (max 11).
Consider claiming your
Foursquare venue to get
Yelp and Foursquare
access to venue analytics,
adding tags and a
category
Consider monitoring
mentions of the EDF on
Yelp
Consider
monitoring the
venue you perform in
and/or creating an
event-based venue
for EDF
9. 35% of your 20 peer organizations blogged in the
Blog
past 3 months. On average, they posted 2x/month
(max 1x/day), have 1 subscriber (max 12), and
receive .5 comments/post (max 1/post).
10. Other Social Media
Consider monitoring
mentions of EDF on
Delicious
Consider
Consider creating a Wikipedia creating a company
page for WAW or EDF, and profile on LinkedIn so
linking from these pages other dance professionals
can find you
Other social networks mentioned by
your 20 peer organizations include:
MySpace (6x),Vimeo, UStream,
CurrentTV, podcast, Jumo,Yahoo
Groups
Consider claiming your Google
Place page, and completing your
profile with info, photos, etc
11. Search Engine Optimization
Consider adding titles &
unique meta descriptions to every
section of your website and adding
a 301 redirect
Google Adwords might be cost effective in
driving more traffic to your site
Consider creating new
content on your site between
festivals to drive more traffic Consider what other anchor text
you want to rank for, and how to create
content to attract links
Great generic search
rankings in Google!
Consider what other
keywords you want to rank
for, and how to create
linkable content
Consider how you can
use website audience
demographic data to
tailor online content
12. Glossary
301 redirect: shows Google that “site.org” and “www.site.org” are the same website (5 minute fix your webmaster can do)
A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more often
Aggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)
Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to find it
Anchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in search
Blog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribers
Call to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)
Category v tag: both help users find content; categories tend to be pre-defined, tags tend to be user generated
Design elements: ensuring your digital branding (style) matches your social branding matches your off line branding
Facebook custom URL: facebook.com/yourname instead of facebook.com/pages/city/yourname/123456
Generic v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”
Hashtag: a phrase prefixed with # symbol, which makes searching for that particular topic
Integrated blog: a blog hosted on your own website (yoursite.org/blog or blog.yoursite.org) provides you valuable SEO
Keyword rich content: using the generic (see above) phrases you want to rank for in Google searches
Link architecture: where internal page links appear on your website, and how sections of your site are linked together
Meta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>
New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some profile designs
RSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)
Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, links
Permalinks: a unique URL for every blog post so they can be linked to forever
SEO: stands for Search Engine Optimization; process of
Tag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content