The document discusses emerging trends in social media, focusing on key themes like niche networks, increased mobile engagement, and the importance of data-centric strategies. It highlights innovative techniques and tools for brands to leverage social media effectively, emphasizing real-time responses and data analysis. The presentation aims to equip users with insights and resources to navigate the evolving social media landscape.

1. Emerging Trends in Social Media
Devon Smith, threespot
#deast12

2. Agenda
• Intro
• Trends
• Techniques
• Tools
• Q&A

3. Devon Smith threespot
www.24UsableHours.com www.threespot.com
@devonvsmith @threespot

4. Who we’re working with @threespot

5. EMERGING TRENDS
@devonvsmith

6. Fracturization

7. Niche Networks

8. Rise of the Makers

9. Brands as Curators

10. The Power of Hashtags

11. Mobile Engagement

12. An Instagram is worth
a thousand Tweets

13. Digital Meets Analog

14. Becoming Data-Centric

15. Social Media as Utility

16. EMERGING TECHNIQUES
@devonvsmith

17. Staff as Brand

18. Communications Department
as Resource

19. Data Design Content Tech
Multidisciplinary Staff

20. Guest-a-Gramming

21. Real Time Response

22. Becoming a Platform

23. Give Them Something to Do

24. Responsive (Social) Design

25. Beyond the Embedded Twitter Feed

26. Subverting Expectations

27. EMERGING TOOLS
@devonvsmith

28. Crowdbooster

29. FollowerWonk

30. Topsy

31. RowFeeder
raw data people timing content

32. Google Analytics

33. Social Advertising as
Market Research

34. Social Advertising as
Access to Data

35. Social Algorithms

36. Sticky Share Bars

37. Stylized Share Buttons

38. Mobile Photo Apps
Take photos
Instagram Hipstamatic Slow Shutter Pano
Filters & Frames
Snapseed PicFX Vintique Camera+
Combine images
Diptic PicTwo TiltShift Color Splash
Text & Movement
Phonto Quiption Photosynth Cinemagram

39. QUESTIONS?
@threespot @devonvsmith