We asked Spots who attended SXSW in 2011, 2012, & 2013 to give us their tips for a great/exhausting/productive/fun conference. Here's what they gave us.
Annapolis Digby: Roger Brooks Tourism Assessment - Part IIKathleen Shea
A report prepared by tourism consultant Roger Brooks of the Seattle-based firm Destination Development Inc. In order to get the most out of this presentation, we recommend that you review all three parts, as pertinent information is interspersed throughout.
Includes remarks related to Weymouth and Bear River.
This is a launch campaign project I worked on in my creative strategy class. Highrise is a new wine bar targeted towards millennials located in NE Portland. I was a creative strategist and media planner for this project.
Full Study: Performance Reviews Get a Failing GradeAdobe
We surveyed 1,500 U.S. office workers for their thoughts on performance reviews, and unsurprisingly, people aren't fans of them. What we did unearth though are interesting reactions and feelings about the process. Shift through the full report.
Curious about how we've ditched the reviews for the Check-In? More on that here (https://adobe.ly/2j5NLUe) with resources to employ the Check-In for your org here: http://www.adobe.com/check-in.html
SXSW 2014 is March 7-16 in Austin, Texas. With hundreds of panels to choose from, here is a list of my top 10 panels I'm most excited about during SXSW 2014. Most panels are during the "interactive" portion of SXSW and focus on public relations, engagement, marketing and digital media.
Deliver and monetize your content with video center operations on awsAmazon Web Services
Learn how Elemental and AWS are architecting media-centric playout, monetization, and delivery services on top of AWS with live and file playlist integration, static and motion graphic overlays, ad-content transcoding, and personalized, server-side ad insertion to bring additional video center operations to the cloud.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Architecting a 24x7 Live Linear Broadcast for Availability on AWSAmazon Web Services
Learn how broadcast media workflows with Elemental Cloud can provide ingest of heterogeneous video sources, fault tolerance across multiple Availability Zones, time synchronization of video streams, and sustained peak workloads in 24/7 applications.
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkThumbtack, Inc.
Thumbtack's newest economic report describes how skilled professionals are using new platforms to find new work and build their business – and their lives. Called “Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work,” this report explores how technology enables buyers and sellers of services to connect, moving the conversation beyond a one dimensional discussion of the so-called gig economy.
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
We were invited to present at the Caribbean Digital Expo this year! Our presentation focused on the continued evolution and success of our UWI Fete digital campaigns.
Annapolis Digby: Roger Brooks Tourism Assessment - Part IIKathleen Shea
A report prepared by tourism consultant Roger Brooks of the Seattle-based firm Destination Development Inc. In order to get the most out of this presentation, we recommend that you review all three parts, as pertinent information is interspersed throughout.
Includes remarks related to Weymouth and Bear River.
This is a launch campaign project I worked on in my creative strategy class. Highrise is a new wine bar targeted towards millennials located in NE Portland. I was a creative strategist and media planner for this project.
Full Study: Performance Reviews Get a Failing GradeAdobe
We surveyed 1,500 U.S. office workers for their thoughts on performance reviews, and unsurprisingly, people aren't fans of them. What we did unearth though are interesting reactions and feelings about the process. Shift through the full report.
Curious about how we've ditched the reviews for the Check-In? More on that here (https://adobe.ly/2j5NLUe) with resources to employ the Check-In for your org here: http://www.adobe.com/check-in.html
SXSW 2014 is March 7-16 in Austin, Texas. With hundreds of panels to choose from, here is a list of my top 10 panels I'm most excited about during SXSW 2014. Most panels are during the "interactive" portion of SXSW and focus on public relations, engagement, marketing and digital media.
Deliver and monetize your content with video center operations on awsAmazon Web Services
Learn how Elemental and AWS are architecting media-centric playout, monetization, and delivery services on top of AWS with live and file playlist integration, static and motion graphic overlays, ad-content transcoding, and personalized, server-side ad insertion to bring additional video center operations to the cloud.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Architecting a 24x7 Live Linear Broadcast for Availability on AWSAmazon Web Services
Learn how broadcast media workflows with Elemental Cloud can provide ingest of heterogeneous video sources, fault tolerance across multiple Availability Zones, time synchronization of video streams, and sustained peak workloads in 24/7 applications.
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkThumbtack, Inc.
Thumbtack's newest economic report describes how skilled professionals are using new platforms to find new work and build their business – and their lives. Called “Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work,” this report explores how technology enables buyers and sellers of services to connect, moving the conversation beyond a one dimensional discussion of the so-called gig economy.
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
We were invited to present at the Caribbean Digital Expo this year! Our presentation focused on the continued evolution and success of our UWI Fete digital campaigns.
My school library is seeking feedback from students. We use a variety of methods like traditional paper surveys, to discussion sessions, to waking people up from his/her nap as a conversation starter.
Good Looking Out: Crucial Feedback from Students
David Gallin-Parisi, School Librarian, St. Anthony Catholic High School, San Antonio, TX (FTE: 400)
Big Talk From Small Libraries 2017
February 24, 2017
http://nlcblogs.nebraska.gov/bigtalk/
Katina Strauch, College of Charleston
Katina Strauch began the Charleston Conference back in 1980 and The Conference has grown to be an international meeting attended by hundreds of librarians, publishers, vendors, and aggregators. She talked about why and how this happened (she thinks) and how, in 1989 (just prior to Hurricane Hugo) she decided to begin publication of Against the Grain, linking publishers, vendors,and librarians. Katina is Assistant Dean for Technical Services and Collection Development at the College of Charleston Libraries. The Charleston Conference and Against the Grain are private independently-operated entities.
A Practical Guide to Actionable Audience ResearchDevon Smith
Worksheet available at: bit.ly/namp2018
A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action. In order to achieve those goals, you need to know who your audience is; what their needs, barriers, and perceptions are; and how best you can influence them. Audience research should be a critical activity of any team, but structuring a project to yield actionable insights can be a challenge.
We’ll look at real examples of research plans, interview and survey questions, focus group activities, and audience personas. And we’ll talk about major challenges and decision points during the research phase and how we overcame them. This is a session for those considering how to engage new audiences, a change to their marketing or fundraising strategy, or new approaches to their website or other digital channels.
NAMP Conference - A/B Testing Your Way to SuccessDevon Smith
You say tomato, I say tomahto—A/B testing will figure out which one gets the sale. A/B testing is a methodology of comparing two slightly different variations of an outreach to see which one performs better. In this interactive session, get hands on with what it means to A/B test and explore both the concepts and the many, many cheap and easy tools that have cropped up to make A/B testing more possible.
LEARNING OBJECTIVES:
- Learn what A/B testing is, where, when and how to use it at their arts organization.
- Get introduced to the major A/B testing tools in the industry.
- Have some fun creating and running some A/B tests in real time.
AB Testing Your Way to a Successful Website, Email, Social MediaDevon Smith
You say tomato, I say tomahto, A/B testing will figure out which one of us is right.
The tools to manage A/B testing have become cheap, quick to implement, and easy to use, across a wide variety of platforms, from websites to email to social ads. Too few nonprofits are taking advantage of this opportunity to lower costs, waste less time, raise revenues, and more effectively inform and persuade their audience.
This session will explain how to implement and evaluate A/B and multivariate testing methods, share real case studies of A/B testing processes and results from nonprofits, and walk participants through a process of creating their own (paper prototype) A/B test for their website, email, or social ad.
How Could Data Transform the Arts - TCG 2017 (with notes)Devon Smith
As data has gotten bigger, cheaper, faster, and easier to analyze, it has transformed sectors from transportation to healthcare, politics to education. Could the arts be next? This session will explore dozens of case studies where theatres, museums, film festivals, dance companies and other arts organizations are already using data in provocative ways and what effect it’s having. From A/B testing to CRMs and APIs, from measuring revenue performance to social impact, whether it’s creating interactive dashboards or works of art, nearly every department in a theatre is, or could be, using data in some way. This session will discuss what data arts organizations are collecting and using, share some tips for how to develop a culture of data at your theatre, and identify opportunities in the arts field to better leverage data sets, analysis tools, and measurement best practices. Data skeptics, data geeks, and data-phobes are all encouraged to join the discussion!
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this advanced workshop, you’ll get introduced to the reports, dimensions, segments, and other features you never knew could be so valuable, including:
Using service provider names to identify your audience
Using site search terms to inform your content strategy
Creating meaningful dashboards and automating your emailed reports
Best practices for filtering, campaigns, and event tracking
This workshop will dive into the inner depths of this analytics tool while staying focused on what really matters to your key stakeholders.
We’ll be using case studies of Google Analytics implementations from real nonprofit websites, campaigns, and mobile apps to illustrate all these hidden secrets. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
Presentation from the Nonprofit Technology Conference 2016
Artist Meets Hacker June 2015 TCG Conference (with notes)Devon Smith
What happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, and robots become actors? This session will explore more than 50 case studies of artists and arts organizations using technology to comment on society, to make neighborhoods a better place to live, and to run their businesses. Updated with new case studies June 2015
Hidden Secrets of Google Analytics - Do Good Data 2015Devon Smith
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this session, you’ll get introduced to the reports, dimensions, and other features you never knew would be so valuable. From using service provider names to identify your audience, to site search terms to inform your content strategy; how to share dashboards and automate your emailed reports; and best practices for filtering, campaigns, and event tracking. We’ll end with a demo of using the Google Analytics API with Google Spreadsheets and embedded charts to build your own custom reports.
We’ll be using case studies of Google Analytics implementations from real nonprofit and government websites, campaigns, and mobile apps to illustrate all these best practices. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
Video: https://youtu.be/cS_hDbzFiLs
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.
SXSW artist meets hacker how technology is changing the artsDevon Smith
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.
Making Rabid Fans: Community Engagement Ideas from Other IndustriesDevon Smith
Whether they're customers, audiences, communities or fans, the people you serve are changing, and the best ways to create loyalty are changing, too. Learn what other industries, who are often ahead of the arts, have done to create fierce loyalty. Americans for the Arts Annual Convention 2014 in Nashville.
Connecting with Your Audience on Social MediaDevon Smith
For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.
Emerging Trends in Social Media - Digital East 2012Devon Smith
This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing.
The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics.
Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
3. People & Location > Topics.
Plan your panel schedule around who’s speaking, and
how convenient it will be to get to from your last event,
rather than strictly focused on the topic of their talk.
4. Rainey Street.
Where it’s at for chill front porch music showcases,
good craft beer, and avoiding 6th Street.
5. Eventbrite & Google.
It’s worth it to do the legwork in Feb & March to find
the free events and parties. Smaller venues, better
conversations, great food & drinks.
6. Swag on the Street.
The best swag you’ll find is
walking around downtown Austin.
7. Austin (Coffee) > Seattle.
Progress. Flat Track. Juan Pelota. Bouldin Cafe. Jo’s.
Not Easy Tiger. That’s a myth. Don’t bother checking. We swear.
8. The “Houses”.
Actual houses, open all day, sponsored by the likes of
Mashable, Pandora, Airbnb, Brooklyn Brewery.
10. Don't buy food or drink.
It is free everywhere during the conference.
So are concerts, before the music part starts.
11. Don't bring your threespot bag.
You think if you're going to be away from your hotel all day
you need stuff, but you don't. Pen, paper and your iPhone
charger are about all you need. And your ID.
12. See the city.
Don't spend your entire day in the conference center.
Hit the sessions in other places, and walk if you can.
17. Review the attendee list.
Try to set up a few coffee/beer meetings with interesting
people while you're there. The sessions are usually too big
to have any meaningful conversations.
18. Silicon Valley
is the new Hollywood.
Don't get too caught up in the hype—find really tactical
sessions and workshops to balance out the big-name
interview/roundtables.
26. Bring a water bottle
and use it for water. Walking, drinking,
listening, talking = thirsty
27. Bring a warm sweater.
Conference rooms (and Austin) get chilly.
28. Don't be a slave to
finding the free food.
It's there, there is a lot of it. There will be more
in an hour, somewhere else. I had some
incredible free food. But my god it was lovely
to sit down at a restaurant, get served, drink
lots of water and diet coke, and order
something from a menu. All by myself.
29. Go to (some) things
on your own.
It's a long week, give yourself space.
31. Also research
non conference things.
Google Village, the Spotify House, the Canada House - all
amazing in their way. Get on VIP lists - again, do some
research, get on a list or two but don't stress if you don't.
32. Have some freaking fun!
It's amazing! Be open and soak it in.
I wish I was going with you!
35. Don't have a plan
The best things I ended up doing were not planned. From
Exploring Google Village, Miike Snow concert, meeting
people from R/GA, concerts etc. Don't be afraid to break
from your schedule.
36. Talk to people in line
Simple, but a few of the attendee's I spoke
with in line have become good friends and
are great for networking. One even helped
me find my apartment in Brooklyn. SXSW is
a great opportunity for networking,
recruiting and promoting Threespot.
41. Take time to decompress
because it’s a lot to take in. Never underestimate the amount of
good a salad will do your body. Or going back to the apartment
and watching a Will Ferrell movie.
42. Check your social network
and find people you know who are there for the
conference. I was able to see people I hadn’t seen in 15
years last time.