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Vocalo Social Media Strategy
Meredith Trainor and Devon Smith presented a 3 step social media strategy for Vocalo.org. Step 1 focuses on converting passive users to engaged users by moving them up the engagement ladder. Step 2 aims to increase listenership by expanding the community. Step 3 seeks to empower the community to achieve Vocalo's mission. The presentation provided implementation details including costs, rollout strategy, and managing organizational capacity to execute the plan.
Vocalo Social Media Strategy
- 1. Vocalo.orgSocial Media StrategybyMeredith Trainor and Devon Smith
- 2. Today’s Agenda4/25/102The problemsthey need to solveThe 3 step social media strategyThe truth about VocaloThe implementation planThe Q&A2 min.4 min.2 min.5 min.7 min.
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- 4. The Slogan“the YouTubeof Radio”4/25/104
- 5. The Real DealDedicatedto playing YOUR stories, your music, your rants and raves.4/25/105
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- 7. Current Social MediaEfforts4/25/107
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- 9. Step 1: ConvertingPassive Users4/25/109
- 10. Move users upengagement ladder4/25/1010
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- 12. Step 2: IncreasingListenership4/25/1012
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- 15. Step 3: EmpoweringCommunity4/25/1015
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- 20. How much willit cost (this year)?4/25/1020
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- 24. Appendix: Comparable SocialMedia Metrics4/25/1024as of March 2010
Editor's Notes
- #6 I don’t know if this is actually the quote we should use
- #7 Maybe this isn’t the right order?
- #8 Can pull specifics from “Social Media Footprint” paper we wrote…
- #13 Should youtube also be one of these tools??
- #22 Not sure if this is exactly what we want to say
- #25 I think we should delete NPR and last.fm. Should we add different orgs?“Blog subscribers” was problematic, so I deleted. Most radio stations don’t have a blog.Foursquare check-ins is less about checking into *these* office buildings, and more about local venues