This document discusses the importance of identifying benefits when marketing a festival or event, rather than just listing features. Features are practical details about an event, but benefits speak to what customers get out of attending. Benefits fulfill needs and motivate action. The document provides examples of how to translate event features into deeper benefits for different customer groups. It also encourages considering customer feedback to better understand what benefits are most appealing.
Here is an example of how you could present your business idea in a SlideShare presentation. You won't bu judge on the quality of the presentation, but on the content.
The document discusses how to develop an effective marketing proposition for festivals by understanding the customer perspective. It emphasizes determining the value proposition, or offer, by defining what the festival is, where and when it will be held, who is organizing it, and the costs. Festivals also need to consider their competition and how to differentiate their unique benefits and branding through a concise slogan or tagline. Examples are provided of three Scottish festivals and analyzing their offerings, competition, and potential slogans.
International Festivals and Events Association Presentation on WinterludeKelly Reid
The document discusses the challenges and lessons learned from Canada's urban winter festivals. It notes that each festival is diverse and unique, initiatives should start small and build over time, perseverance is needed, finding common goals is important, and advanced planning is essential as developing a festival is not an easy process.
Workshop 3 1 fei marketing a festival_introductionsHaphan116
This document outlines the agenda and objectives for a marketing festival workshop. The workshop will cover 7 sessions to help participants develop an effective marketing plan for their festival event, including understanding purpose and audience, defining the event proposition, identifying target customers and pricing, choosing effective promotional strategies, and evaluating success. The workshop will use group activities and discussion to help a group develop a full marketing plan for a real event they will present on the last day.
Case Study on American Apparel
By Liza Bain, Aaron Brown-Kert, Andrew Hyde, Maxie Winick and Mark Gronowski
For Marketing Management Class
Use for educational purposes only
Alex Vallerand and Ian Ladd are the founding partners of Listin, with Alex serving as CEO and Ian as CMO. Listin is a mobile music sharing platform that allows users to create interactive playlists and see what friends are listening to in real-time. Users can add songs to friends' playlists to collaborate or keep playlists private. Listin aims to solve problems with live music collaboration, cross-platform sharing, and discovering new music through a single, modern app.
Nội san Sức trẻ - Nội san chính thức của trường Đại học Ngoại thương Hà Nội, phát hảnh bởi câu lạc bộ truyền thông YMC - Young Media Club.
Nội san Sức trẻ số 50 được xuất bản hướng tới ngày Tết cổ truyền của Việt Nam năm 2016.
This document discusses the importance of identifying benefits when marketing a festival or event, rather than just listing features. Features are practical details about an event, but benefits speak to what customers get out of attending. Benefits fulfill needs and motivate action. The document provides examples of how to translate event features into deeper benefits for different customer groups. It also encourages considering customer feedback to better understand what benefits are most appealing.
Here is an example of how you could present your business idea in a SlideShare presentation. You won't bu judge on the quality of the presentation, but on the content.
The document discusses how to develop an effective marketing proposition for festivals by understanding the customer perspective. It emphasizes determining the value proposition, or offer, by defining what the festival is, where and when it will be held, who is organizing it, and the costs. Festivals also need to consider their competition and how to differentiate their unique benefits and branding through a concise slogan or tagline. Examples are provided of three Scottish festivals and analyzing their offerings, competition, and potential slogans.
International Festivals and Events Association Presentation on WinterludeKelly Reid
The document discusses the challenges and lessons learned from Canada's urban winter festivals. It notes that each festival is diverse and unique, initiatives should start small and build over time, perseverance is needed, finding common goals is important, and advanced planning is essential as developing a festival is not an easy process.
Workshop 3 1 fei marketing a festival_introductionsHaphan116
This document outlines the agenda and objectives for a marketing festival workshop. The workshop will cover 7 sessions to help participants develop an effective marketing plan for their festival event, including understanding purpose and audience, defining the event proposition, identifying target customers and pricing, choosing effective promotional strategies, and evaluating success. The workshop will use group activities and discussion to help a group develop a full marketing plan for a real event they will present on the last day.
Case Study on American Apparel
By Liza Bain, Aaron Brown-Kert, Andrew Hyde, Maxie Winick and Mark Gronowski
For Marketing Management Class
Use for educational purposes only
Alex Vallerand and Ian Ladd are the founding partners of Listin, with Alex serving as CEO and Ian as CMO. Listin is a mobile music sharing platform that allows users to create interactive playlists and see what friends are listening to in real-time. Users can add songs to friends' playlists to collaborate or keep playlists private. Listin aims to solve problems with live music collaboration, cross-platform sharing, and discovering new music through a single, modern app.
Nội san Sức trẻ - Nội san chính thức của trường Đại học Ngoại thương Hà Nội, phát hảnh bởi câu lạc bộ truyền thông YMC - Young Media Club.
Nội san Sức trẻ số 50 được xuất bản hướng tới ngày Tết cổ truyền của Việt Nam năm 2016.
The document provides guidance on creating a successful sponsorship proposal. It emphasizes that a proposal should answer what is being sponsored, what benefits the sponsor will receive, and the cost. It also stresses the importance of tailoring the proposal to the sponsor's needs and business, including promotional benefits, and minimizing risks while adding value. The proposal should include event details, target markets, and a list of sponsorship benefits.
The document provides guidance on identifying potential business sponsors for festivals. It discusses looking at a company's profitability, turnover, longevity, business sector, ownership structure, and potential fit with the festival. It also outlines different categories of sponsorship like brand/title sponsorship, category sponsorship, and event sponsorship. The document emphasizes researching sponsors' needs, values, brands, target markets, and objectives to determine if there is a good fit between the sponsor and festival. It also notes the importance of identifying eligibility criteria and restrictions for different sponsors.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience, and tangible and intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and provide a compelling sponsorship offer. The document also provides tips on defining audiences, identifying tangible benefits, and considering contra sponsorship opportunities.
The document discusses reasons why businesses sponsor festivals, including gaining access to target audiences and markets, raising brand awareness and profile, developing community links, and gaining public relations opportunities. It provides an overview of key factors for businesses to consider when evaluating potential festival sponsorships, such as the customer audience, exposure potential, resource requirements, and reputation of the festival organizer. The document also covers how corporate social responsibility and arts sponsorship can benefit businesses through engaging stakeholders and influencing public opinion.
The document provides guidance on developing a sponsorship and fundraising plan. It outlines conducting a fundraising audit to understand where the organization currently stands, including analyzing competitors, market factors, and fundraising capacity. The audit involves a SWOT analysis. The plan also involves setting SMART fundraising objectives based on audit findings and defining an overall strategy and tactical plans to achieve the objectives, which may involve segmenting donors. The strategy addresses existing and new markets and donors.
Workshop 4 1 fei welcome and introductionHaphan116
The document outlines the agenda and objectives of a workshop on festival fundraising and sponsorship held by the British Council in Vietnam in June 2011. Over the course of 10 sessions, participants will learn about developing a fundraising strategy and sponsorship portfolio, identifying potential sponsors, and creating proposals to generate support for the Dong Mo International Arts Festival. By the end of the workshop, participants aim to have created a fundraising plan to present on the last day.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience and tangible/intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and compelling sponsorship offers. The document also provides tips on defining audiences, offering tangible benefits, and utilizing contra sponsorship deals.
Workshop 1 12 fei vienam workshop sponsorshipHaphan116
The document discusses strategies for raising commercial sponsorship for festivals, including:
- Sponsorship can provide cash or in-kind support in exchange for marketing benefits. It requires significant effort to secure.
- In-kind sponsorship provides products/services rather than cash, but is equally valuable and requires a written agreement.
- When approaching sponsors, research compatible companies, tailor proposals, and follow up persistently. Maintain ongoing relations through communication and evaluation reports.
- Barriers to sponsorship in Vietnam may require adapting benefits offered to suit local sponsors.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and audience reach through platforms like Twitter, Facebook, YouTube, and blogs.
Workshop 1 10 fei vienam workshop marketingHaphan116
The document discusses marketing strategies for festivals, including:
1) Conducting a situational analysis to understand the existing audience and previous marketing efforts.
2) Identifying target markets and building an audience database to nurture repeat attendance.
3) Developing a marketing plan with SMART objectives and a strategy addressing the marketing mix, tools, and media relations.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 8 fei vienam workshop festival timelinesHaphan116
This document contains summaries of 14 chapters that provide guidance on event planning and management. The chapters discuss general planning, business planning, team structure, budgets, financial planning, programming, legal issues, insurance, event production, communications, marketing, visitor research, and post-event activities. The guidance is intended to help event organizers successfully plan, budget, market, operate and evaluate their events.
Smartbiz_He thong MES nganh may mac_2024juneSmartBiz
Cách Hệ thống MES giúp tối ưu Quản lý Sản xuất trong ngành May mặc như thế nào?
Ngành may mặc, với đặc thù luôn thay đổi theo xu hướng thị trường và đòi hỏi cao về chất lượng, đang ngày càng cần những giải pháp công nghệ tiên tiến để duy trì sự cạnh tranh. Bạn đã bao giờ tự hỏi làm thế nào mà những thương hiệu hàng đầu có thể sản xuất hàng triệu sản phẩm với độ chính xác gần như tuyệt đối và thời gian giao hàng nhanh chóng? Bí mật nằm ở hệ thống Quản lý Sản xuất (MES - Manufacturing Execution System).
Hãy cùng khám phá cách hệ thống MES đang cách mạng hóa ngành may mặc và mang lại những lợi ích vượt trội như thế nào.
BÀI TẬP BỔ TRỢ TIẾNG ANH I-LEARN SMART WORLD 9 CẢ NĂM CÓ TEST THEO UNIT NĂM H...
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Editor's Notes
The key to good artist relationships is trust and excellent working circumstances. Really major artists can get top fee anywhere and are not bothered about income. What they crave is time to create and the opportunity to do what they want with good people Have multi-year relationships. That way you can take your audience on a journey across the programme. Eg Mark Morris in Edinburgh from Dido and Aeneas to Behemoth (modern dance with no music attended by a large proportion of the music audience) Multi year relationships will mean that your key artists are also your advocates elsewhere in the artistic community ‘ come to Hue Festival - I have a great time there every year’ Who do you want and what do you want them to do – can you insist? Exclusivity of what the artist is performing in the UK, Europe, the world?
![[object Object],[object Object],British Council Vietnam Festival Workshop 10-13 June2010](https://image.slidesharecdn.com/workshop22feihautruongfestivallenchuongtrinh-111214034117-phpapp02/85/Workshop-2-2-fei-hau-truong-festival-len-chuong-trinh-1-320.jpg)
![[object Object],British Council Vietnam Festival Workshop 10-13 June2010](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)