The challenge for cultural organisations isn't winning European funding, it is finding value in it.
Presented at the conference: Engagement between the Higher Education and the Arts Sectors - Why is it important, how does it happen, and how do we benefit?
Dublin, 09 May 2014
The document discusses how to develop an effective marketing proposition for festivals by understanding the customer perspective. It emphasizes determining the value proposition, or offer, by defining what the festival is, where and when it will be held, who is organizing it, and the costs. Festivals also need to consider their competition and how to differentiate their unique benefits and branding through a concise slogan or tagline. Examples are provided of three Scottish festivals and analyzing their offerings, competition, and potential slogans.
This document discusses the importance of identifying benefits when marketing a festival or event, rather than just listing features. Features are practical details about an event, but benefits speak to what customers get out of attending. Benefits fulfill needs and motivate action. The document provides examples of how to translate event features into deeper benefits for different customer groups. It also encourages considering customer feedback to better understand what benefits are most appealing.
The challenge for cultural organisations isn't winning European funding, it is finding value in it.
Presented at the conference: Engagement between the Higher Education and the Arts Sectors - Why is it important, how does it happen, and how do we benefit?
Dublin, 09 May 2014
The document discusses how to develop an effective marketing proposition for festivals by understanding the customer perspective. It emphasizes determining the value proposition, or offer, by defining what the festival is, where and when it will be held, who is organizing it, and the costs. Festivals also need to consider their competition and how to differentiate their unique benefits and branding through a concise slogan or tagline. Examples are provided of three Scottish festivals and analyzing their offerings, competition, and potential slogans.
This document discusses the importance of identifying benefits when marketing a festival or event, rather than just listing features. Features are practical details about an event, but benefits speak to what customers get out of attending. Benefits fulfill needs and motivate action. The document provides examples of how to translate event features into deeper benefits for different customer groups. It also encourages considering customer feedback to better understand what benefits are most appealing.
Workshop 2 3 fei behind the scenes workshop day 2 agendaHaphan116
The document discusses planning and organization for the Festival Hue in Vietnam. It provides the agenda for a workshop discussing festival policy, direction, productions, and planning systems. Examples are given from the Edinburgh Festival to illustrate planning structures and schedules. Effective festival planning requires considering performances, transportation, accommodations, budgets, and contracts up to a year in advance to avoid surprises and ensure all production needs are met.
Workshop 1 3 fei tong quan ve festival nghe thuat o anhHaphan116
This document provides an overview of arts festivals in the UK, including the Edinburgh Festival and BBC Proms. It discusses why festivals have become popular with audiences and cities. Audiences enjoy the excitement, celebration, and opportunity to see new works. Cities benefit from economic impacts and showing themselves at their best. Artists appreciate the opportunities to experiment, have their works commissioned and premiered, and engage with other artists. Festivals generate income from various sources like arts councils, ticket sales, businesses, and additional sales.
Arts and Culture Strategy for the Olympic ParkCallum Lee
This document outlines an arts and culture strategy for Queen Elizabeth Olympic Park in London. It summarizes the success of cultural activities during the 2012 Olympics, which helped establish London as a leading cultural destination. It describes projects already underway from the strategy, including initiatives reaching over 43,000 people and supporting over 30 jobs. Future plans include a carnival connecting communities to Rio, mobile art vehicles converging on the park, and recreating a historic lock keeper's cottage. The strategy aims to ensure arts and culture are at the heart of the new park and help regenerate east London.
The Economic, Social and Cultural Impact of the City Arts and Culture ClusterCallum Lee
This report analyzes the economic, social, and cultural impact of arts and culture organizations located in the City of London. It finds that in 2011/12, these organizations generated £225 million for the City of London economy and supported over 6,700 jobs. Their economic impact comes from direct operations, spending in supply chains, and audience spending in other local businesses. They also provide significant social benefits through educational programs that engaged over 300,000 people, and over 1,100 volunteer opportunities. Surveys show that audiences feel the organizations offer high quality, innovative experiences and international artists not otherwise accessible. The report concludes that the arts cluster enhances the City's appeal and London's status as a global city.
The document discusses the resources needed to market festivals, including personnel, time, and budget. It provides examples of three festivals and their marketing plans and budgets. The Lammermuir Festival spent 23% of its turnover on marketing including £20,985 on specific activities. The Edinburgh Science Festival spent 8% of its turnover on marketing totaling £130,100. The Imaginate Festival spent 15% of its turnover on marketing with additional sponsor funds providing £40,000 worth of in-kind contributions. The document stresses that marketing plans need personnel with the right skills, adequate time for planning and implementation, and financially sufficient budgets.
Workshop 1 1 fei vietnam workshop setting the agendaHaphan116
The document outlines the agenda for a British Council Vietnam Festival Workshop taking place from March 17-20, 2010. The workshop will be led by Nick Dodds, who has over 20 years of experience managing major arts festivals in the UK and internationally. The agenda includes introductions, discussing protocols and materials, and covering various topics related to planning and organizing successful arts and cultural festivals.
The Creative Industries - a global driver of growthCallum Lee
The document discusses several key points about an upcoming project including identifying goals, developing a plan, assigning tasks to team members, tracking progress, and ensuring the project is completed on time and on budget. It also mentions the importance of communication among the team and addressing any issues that may arise during the project.
Workshop 2 3 fei behind the scenes workshop day 2 agendaHaphan116
The document discusses planning and organization for the Festival Hue in Vietnam. It provides the agenda for a workshop discussing festival policy, direction, productions, and planning systems. Examples are given from the Edinburgh Festival to illustrate planning structures and schedules. Effective festival planning requires considering performances, transportation, accommodations, budgets, and contracts up to a year in advance to avoid surprises and ensure all production needs are met.
Workshop 1 3 fei tong quan ve festival nghe thuat o anhHaphan116
This document provides an overview of arts festivals in the UK, including the Edinburgh Festival and BBC Proms. It discusses why festivals have become popular with audiences and cities. Audiences enjoy the excitement, celebration, and opportunity to see new works. Cities benefit from economic impacts and showing themselves at their best. Artists appreciate the opportunities to experiment, have their works commissioned and premiered, and engage with other artists. Festivals generate income from various sources like arts councils, ticket sales, businesses, and additional sales.
Arts and Culture Strategy for the Olympic ParkCallum Lee
This document outlines an arts and culture strategy for Queen Elizabeth Olympic Park in London. It summarizes the success of cultural activities during the 2012 Olympics, which helped establish London as a leading cultural destination. It describes projects already underway from the strategy, including initiatives reaching over 43,000 people and supporting over 30 jobs. Future plans include a carnival connecting communities to Rio, mobile art vehicles converging on the park, and recreating a historic lock keeper's cottage. The strategy aims to ensure arts and culture are at the heart of the new park and help regenerate east London.
The Economic, Social and Cultural Impact of the City Arts and Culture ClusterCallum Lee
This report analyzes the economic, social, and cultural impact of arts and culture organizations located in the City of London. It finds that in 2011/12, these organizations generated £225 million for the City of London economy and supported over 6,700 jobs. Their economic impact comes from direct operations, spending in supply chains, and audience spending in other local businesses. They also provide significant social benefits through educational programs that engaged over 300,000 people, and over 1,100 volunteer opportunities. Surveys show that audiences feel the organizations offer high quality, innovative experiences and international artists not otherwise accessible. The report concludes that the arts cluster enhances the City's appeal and London's status as a global city.
The document discusses the resources needed to market festivals, including personnel, time, and budget. It provides examples of three festivals and their marketing plans and budgets. The Lammermuir Festival spent 23% of its turnover on marketing including £20,985 on specific activities. The Edinburgh Science Festival spent 8% of its turnover on marketing totaling £130,100. The Imaginate Festival spent 15% of its turnover on marketing with additional sponsor funds providing £40,000 worth of in-kind contributions. The document stresses that marketing plans need personnel with the right skills, adequate time for planning and implementation, and financially sufficient budgets.
Workshop 1 1 fei vietnam workshop setting the agendaHaphan116
The document outlines the agenda for a British Council Vietnam Festival Workshop taking place from March 17-20, 2010. The workshop will be led by Nick Dodds, who has over 20 years of experience managing major arts festivals in the UK and internationally. The agenda includes introductions, discussing protocols and materials, and covering various topics related to planning and organizing successful arts and cultural festivals.
The Creative Industries - a global driver of growthCallum Lee
The document discusses several key points about an upcoming project including identifying goals, developing a plan, assigning tasks to team members, tracking progress, and ensuring the project is completed on time and on budget. It also mentions the importance of communication among the team and addressing any issues that may arise during the project.
Nhắc đến Canada, bạn sẽ nghĩ ngay đến điều gì? Những cánh rừng lá phong đỏ, những vùng đất hoang vu trải dài hay vẻ đẹp hùng vĩ của phong cảnh nơi đây? Vâng, bạn đã đúng! Tuy nhiên, điều đặc biệt khiến du khách đến đây cảm thấy ấn tượng nhất có lẽ là các lễ hội. Vậy thì hãy Casa Seguro khám phá xem các lễ hội ở Canada có gì đặc sắc nhé!
Không thể phủ nhận ánh sáng là một khía cạnh thiết yếu của đô thị, khi mà mọi người đến Lyon những ngày lễ hội ánh sáng đều thoả lòng với những cuộc trình diễn hoành tráng bằng ánh sáng hiện đại trên nền kiến trúc cổ.
Ý là một quốc gia có rất nhiều lễ hội độc đáo được tổ chức quanh năm. Bạn muốn tìm hiểu về các lễ hội ở Ý để hiểu thêm về văn hóa nơi đây? Dưới đây là thông tin chi tiết về các lễ hội đặc sắc ở Ý. Tìm hiểu ngay cùng Casa Seguro.
The document provides guidance on creating a successful sponsorship proposal. It emphasizes that a proposal should answer what is being sponsored, what benefits the sponsor will receive, and the cost. It also stresses the importance of tailoring the proposal to the sponsor's needs and business, including promotional benefits, and minimizing risks while adding value. The proposal should include event details, target markets, and a list of sponsorship benefits.
The document provides guidance on identifying potential business sponsors for festivals. It discusses looking at a company's profitability, turnover, longevity, business sector, ownership structure, and potential fit with the festival. It also outlines different categories of sponsorship like brand/title sponsorship, category sponsorship, and event sponsorship. The document emphasizes researching sponsors' needs, values, brands, target markets, and objectives to determine if there is a good fit between the sponsor and festival. It also notes the importance of identifying eligibility criteria and restrictions for different sponsors.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience, and tangible and intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and provide a compelling sponsorship offer. The document also provides tips on defining audiences, identifying tangible benefits, and considering contra sponsorship opportunities.
The document discusses reasons why businesses sponsor festivals, including gaining access to target audiences and markets, raising brand awareness and profile, developing community links, and gaining public relations opportunities. It provides an overview of key factors for businesses to consider when evaluating potential festival sponsorships, such as the customer audience, exposure potential, resource requirements, and reputation of the festival organizer. The document also covers how corporate social responsibility and arts sponsorship can benefit businesses through engaging stakeholders and influencing public opinion.
The document provides guidance on developing a sponsorship and fundraising plan. It outlines conducting a fundraising audit to understand where the organization currently stands, including analyzing competitors, market factors, and fundraising capacity. The audit involves a SWOT analysis. The plan also involves setting SMART fundraising objectives based on audit findings and defining an overall strategy and tactical plans to achieve the objectives, which may involve segmenting donors. The strategy addresses existing and new markets and donors.
Workshop 4 1 fei welcome and introductionHaphan116
The document outlines the agenda and objectives of a workshop on festival fundraising and sponsorship held by the British Council in Vietnam in June 2011. Over the course of 10 sessions, participants will learn about developing a fundraising strategy and sponsorship portfolio, identifying potential sponsors, and creating proposals to generate support for the Dong Mo International Arts Festival. By the end of the workshop, participants aim to have created a fundraising plan to present on the last day.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience and tangible/intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and compelling sponsorship offers. The document also provides tips on defining audiences, offering tangible benefits, and utilizing contra sponsorship deals.
Workshop 1 12 fei vienam workshop sponsorshipHaphan116
The document discusses strategies for raising commercial sponsorship for festivals, including:
- Sponsorship can provide cash or in-kind support in exchange for marketing benefits. It requires significant effort to secure.
- In-kind sponsorship provides products/services rather than cash, but is equally valuable and requires a written agreement.
- When approaching sponsors, research compatible companies, tailor proposals, and follow up persistently. Maintain ongoing relations through communication and evaluation reports.
- Barriers to sponsorship in Vietnam may require adapting benefits offered to suit local sponsors.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and audience reach through platforms like Twitter, Facebook, YouTube, and blogs.
Workshop 1 10 fei vienam workshop marketingHaphan116
The document discusses marketing strategies for festivals, including:
1) Conducting a situational analysis to understand the existing audience and previous marketing efforts.
2) Identifying target markets and building an audience database to nurture repeat attendance.
3) Developing a marketing plan with SMART objectives and a strategy addressing the marketing mix, tools, and media relations.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Smartbiz_He thong MES nganh may mac_2024juneSmartBiz
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19. Nền kinh tế Festival Các nguồn thu nhập Festival ( trong BAFA) Các Hội đồng Nghệ thuật 12.0% Sổ xố Quốc gia 0.9% Hội đồng Hạt hoặc Cơ quan Nhất thể 13.1% Hội đồng Quận huyện 2.2% Châu Âu 0.0% Các thu nhập đóng góp khác 2.9% Cá nhân 2.8% Doanh nghiệp 12.2% Các quỹ và tổ chức 11.3% Bán vé 33.6% Doanh thu phụ ( vd quầy bar, đồ ăn, chương trình 3.7% Quảng cáo 2.1% Phí thành viên 1.2% Lãi của các quỹ đầu tư 0.5% Các thu nhập tạo ra khác 1.5%
20.
Editor's Notes
DELIGHTED TO BE HERE TO LAUNCH A BRAND NEW SERVICE FROM FEI
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