The document provides guidance on identifying potential business sponsors for festivals. It discusses looking at a company's profitability, turnover, longevity, business sector, ownership structure, and potential fit with the festival. It also outlines different categories of sponsorship like brand/title sponsorship, category sponsorship, and event sponsorship. The document emphasizes researching sponsors' needs, values, brands, target markets, and objectives to determine if there is a good fit between the sponsor and festival. It also notes the importance of identifying eligibility criteria and restrictions for different sponsors.
Aria Umezawa
The Schwabacher Summer Concert features extended excerpts from
Arabella, Dialogues des Carmélites, Le Comte Ory, Lohengrin, Serse, and
The Rake’s Progress. This concert provides an opportunity to experience
the talents of the 2016 Merola artists in scenes from some of opera’s
greatest works.
Eric Weimer is an American conductor, pianist, and vocal coach. He has
conducted at many of the world’s leading opera houses and orchestras.
Weimer has been a regular guest conductor at San Francisco Opera since
his debut in 2000.
Omer Ben Seadia is an Israeli stage director
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience and tangible/intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and compelling sponsorship offers. The document also provides tips on defining audiences, offering tangible benefits, and utilizing contra sponsorship deals.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and audience reach through platforms like Twitter, Facebook, YouTube, and blogs.
Workshop 4 1 fei welcome and introductionHaphan116
The document outlines the agenda and objectives of a workshop on festival fundraising and sponsorship held by the British Council in Vietnam in June 2011. Over the course of 10 sessions, participants will learn about developing a fundraising strategy and sponsorship portfolio, identifying potential sponsors, and creating proposals to generate support for the Dong Mo International Arts Festival. By the end of the workshop, participants aim to have created a fundraising plan to present on the last day.
This document provides details about the Horeca Summer Festival event organized by Metro, including:
- The event aims to remind existing VIP clients about Metro's variety of product offerings.
- Metro is Vietnam's largest supplier with over 25,000 products from Vietnamese companies and 13 locations nationwide.
- Pre-event activities include internal advertising, SMS marketing, and printed ads to promote the event.
- Event activities will include a dance performance, flash mob, acoustic band, and treasure hunt with booths and prizes.
- Design details for the event promotion and venue are also included.
The document discusses reasons why businesses sponsor festivals, including gaining access to target audiences and markets, raising brand awareness and profile, developing community links, and gaining public relations opportunities. It provides an overview of key factors for businesses to consider when evaluating potential festival sponsorships, such as the customer audience, exposure potential, resource requirements, and reputation of the festival organizer. The document also covers how corporate social responsibility and arts sponsorship can benefit businesses through engaging stakeholders and influencing public opinion.
The document provides guidance on developing a sponsorship and fundraising plan. It outlines conducting a fundraising audit to understand where the organization currently stands, including analyzing competitors, market factors, and fundraising capacity. The audit involves a SWOT analysis. The plan also involves setting SMART fundraising objectives based on audit findings and defining an overall strategy and tactical plans to achieve the objectives, which may involve segmenting donors. The strategy addresses existing and new markets and donors.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 12 fei vienam workshop sponsorshipHaphan116
The document discusses strategies for raising commercial sponsorship for festivals, including:
- Sponsorship can provide cash or in-kind support in exchange for marketing benefits. It requires significant effort to secure.
- In-kind sponsorship provides products/services rather than cash, but is equally valuable and requires a written agreement.
- When approaching sponsors, research compatible companies, tailor proposals, and follow up persistently. Maintain ongoing relations through communication and evaluation reports.
- Barriers to sponsorship in Vietnam may require adapting benefits offered to suit local sponsors.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience, and tangible and intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and provide a compelling sponsorship offer. The document also provides tips on defining audiences, identifying tangible benefits, and considering contra sponsorship opportunities.
The document provides guidance on creating a successful sponsorship proposal. It emphasizes that a proposal should answer what is being sponsored, what benefits the sponsor will receive, and the cost. It also stresses the importance of tailoring the proposal to the sponsor's needs and business, including promotional benefits, and minimizing risks while adding value. The proposal should include event details, target markets, and a list of sponsorship benefits.
The document provides guidance on identifying potential business sponsors for festivals. It discusses looking at a company's profitability, turnover, longevity, business sector, ownership structure, and potential fit with the festival. It also outlines different categories of sponsorship like brand/title sponsorship, category sponsorship, and event sponsorship. The document emphasizes researching sponsors' needs, values, brands, target markets, and objectives to determine if there is a good fit between the sponsor and festival. It also notes the importance of identifying eligibility criteria and restrictions for different sponsors.
Aria Umezawa
The Schwabacher Summer Concert features extended excerpts from
Arabella, Dialogues des Carmélites, Le Comte Ory, Lohengrin, Serse, and
The Rake’s Progress. This concert provides an opportunity to experience
the talents of the 2016 Merola artists in scenes from some of opera’s
greatest works.
Eric Weimer is an American conductor, pianist, and vocal coach. He has
conducted at many of the world’s leading opera houses and orchestras.
Weimer has been a regular guest conductor at San Francisco Opera since
his debut in 2000.
Omer Ben Seadia is an Israeli stage director
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience and tangible/intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and compelling sponsorship offers. The document also provides tips on defining audiences, offering tangible benefits, and utilizing contra sponsorship deals.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and audience reach through platforms like Twitter, Facebook, YouTube, and blogs.
Workshop 4 1 fei welcome and introductionHaphan116
The document outlines the agenda and objectives of a workshop on festival fundraising and sponsorship held by the British Council in Vietnam in June 2011. Over the course of 10 sessions, participants will learn about developing a fundraising strategy and sponsorship portfolio, identifying potential sponsors, and creating proposals to generate support for the Dong Mo International Arts Festival. By the end of the workshop, participants aim to have created a fundraising plan to present on the last day.
This document provides details about the Horeca Summer Festival event organized by Metro, including:
- The event aims to remind existing VIP clients about Metro's variety of product offerings.
- Metro is Vietnam's largest supplier with over 25,000 products from Vietnamese companies and 13 locations nationwide.
- Pre-event activities include internal advertising, SMS marketing, and printed ads to promote the event.
- Event activities will include a dance performance, flash mob, acoustic band, and treasure hunt with booths and prizes.
- Design details for the event promotion and venue are also included.
The document discusses reasons why businesses sponsor festivals, including gaining access to target audiences and markets, raising brand awareness and profile, developing community links, and gaining public relations opportunities. It provides an overview of key factors for businesses to consider when evaluating potential festival sponsorships, such as the customer audience, exposure potential, resource requirements, and reputation of the festival organizer. The document also covers how corporate social responsibility and arts sponsorship can benefit businesses through engaging stakeholders and influencing public opinion.
The document provides guidance on developing a sponsorship and fundraising plan. It outlines conducting a fundraising audit to understand where the organization currently stands, including analyzing competitors, market factors, and fundraising capacity. The audit involves a SWOT analysis. The plan also involves setting SMART fundraising objectives based on audit findings and defining an overall strategy and tactical plans to achieve the objectives, which may involve segmenting donors. The strategy addresses existing and new markets and donors.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 12 fei vienam workshop sponsorshipHaphan116
The document discusses strategies for raising commercial sponsorship for festivals, including:
- Sponsorship can provide cash or in-kind support in exchange for marketing benefits. It requires significant effort to secure.
- In-kind sponsorship provides products/services rather than cash, but is equally valuable and requires a written agreement.
- When approaching sponsors, research compatible companies, tailor proposals, and follow up persistently. Maintain ongoing relations through communication and evaluation reports.
- Barriers to sponsorship in Vietnam may require adapting benefits offered to suit local sponsors.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience, and tangible and intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and provide a compelling sponsorship offer. The document also provides tips on defining audiences, identifying tangible benefits, and considering contra sponsorship opportunities.
The document provides guidance on creating a successful sponsorship proposal. It emphasizes that a proposal should answer what is being sponsored, what benefits the sponsor will receive, and the cost. It also stresses the importance of tailoring the proposal to the sponsor's needs and business, including promotional benefits, and minimizing risks while adding value. The proposal should include event details, target markets, and a list of sponsorship benefits.
Workshop 1 10 fei vienam workshop marketingHaphan116
The document discusses marketing strategies for festivals, including:
1) Conducting a situational analysis to understand the existing audience and previous marketing efforts.
2) Identifying target markets and building an audience database to nurture repeat attendance.
3) Developing a marketing plan with SMART objectives and a strategy addressing the marketing mix, tools, and media relations.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 8 fei vienam workshop festival timelinesHaphan116
This document contains summaries of 14 chapters that provide guidance on event planning and management. The chapters discuss general planning, business planning, team structure, budgets, financial planning, programming, legal issues, insurance, event production, communications, marketing, visitor research, and post-event activities. The guidance is intended to help event organizers successfully plan, budget, market, operate and evaluate their events.
Workshop 1 7 fei vietnam workshop arts festival structures and management rolesHaphan116
The document outlines the agenda for a four-day workshop on setting up arts festivals. Day two covers festival structures and management roles, timelines, and a case study. Day three focuses on marketing, fundraising, and audience development. Day four discusses production, dealing with artists, budgets, and business planning. The recap sections define different types of festival organizations and key roles in a festival structure.
Workshop 1 6 fei vietnam workshop why have a arts festivalHaphan116
The document discusses considerations for creating and organizing an arts festival. It addresses questions around the purpose of the festival, such as celebrating culture, engaging the local community, and boosting tourism and economic development. It also covers determining the target audience, potential types of arts to feature like music, visual arts, and theater, and whether the festival will primarily showcase local or international talent. Key factors discussed include building on the region's cultural strengths and artistic infrastructure.
Workshop 1 3 fei tong quan ve festival nghe thuat o anhHaphan116
This document provides an overview of arts festivals in the UK, including the Edinburgh Festival and BBC Proms. It discusses why festivals have become popular with audiences and cities. Audiences enjoy the excitement, celebration, and opportunity to see new works. Cities benefit from economic impacts and showing themselves at their best. Artists appreciate the opportunities to experiment, have their works commissioned and premiered, and engage with other artists. Festivals generate income from various sources like arts councils, ticket sales, businesses, and additional sales.
Workshop 1 1 fei vietnam workshop setting the agendaHaphan116
The document outlines the agenda for a British Council Vietnam Festival Workshop taking place from March 17-20, 2010. The workshop will be led by Nick Dodds, who has over 20 years of experience managing major arts festivals in the UK and internationally. The agenda includes introductions, discussing protocols and materials, and covering various topics related to planning and organizing successful arts and cultural festivals.
Smartbiz_He thong MES nganh may mac_2024juneSmartBiz
Cách Hệ thống MES giúp tối ưu Quản lý Sản xuất trong ngành May mặc như thế nào?
Ngành may mặc, với đặc thù luôn thay đổi theo xu hướng thị trường và đòi hỏi cao về chất lượng, đang ngày càng cần những giải pháp công nghệ tiên tiến để duy trì sự cạnh tranh. Bạn đã bao giờ tự hỏi làm thế nào mà những thương hiệu hàng đầu có thể sản xuất hàng triệu sản phẩm với độ chính xác gần như tuyệt đối và thời gian giao hàng nhanh chóng? Bí mật nằm ở hệ thống Quản lý Sản xuất (MES - Manufacturing Execution System).
Hãy cùng khám phá cách hệ thống MES đang cách mạng hóa ngành may mặc và mang lại những lợi ích vượt trội như thế nào.
![[object Object],[object Object],British Council Vietnam Festival Workshop 10-13 June2010](https://image.slidesharecdn.com/workshop21feihautruongfestivalchuongtrinhhoithao-111214034028-phpapp02/85/Workshop-2-1-fei-hau-truong-festival-chuong-trinh-hoi-thao-1-320.jpg)
![[object Object],[object Object],[object Object],[object Object],[object Object],British Council Vietnam Festival Workshop 10-13 June 2010](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)