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Marketing Festivals WHAT’S THE PROPOSITION? Abigail Carney Associates 2010 Festival Marketing Workshop HCMC December 2010
Remember? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Ensuring success ,[object Object],[object Object],Abigail Carney Associates 2010
Ensuring success ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
What’s the offer? ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
So, what is the offer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
 
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
 
Edinburgh Science Festival ,[object Object],[object Object],Abigail Carney Associates 2010
 
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Festival ,[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
 
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Competition? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
What’s the offer? ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Competition ,[object Object],Abigail Carney Associates 2010
Lammermuir festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir brand ,[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object]
Imaginate Festival ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
So where are we? ,[object Object],[object Object],Abigail Carney Associates 2010
So where are we? ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
So where are we? ,[object Object],Abigail Carney Associates 2010
So where are we? ,[object Object],Abigail Carney Associates 2010
So where are we? ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010

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Workshop 3 3 fei proposition & benefits 1

  • 1. Marketing Festivals WHAT’S THE PROPOSITION? Abigail Carney Associates 2010 Festival Marketing Workshop HCMC December 2010
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Editor's Notes

  1. The landmark Informatics Forum is a centre for innovation and interaction in the centre of the University. It sits alongside new teaching, conference and technology transfer facilities in Appleton Tower.
  2. The landmark Informatics Forum is a centre for innovation and interaction in the centre of the University. It sits alongside new teaching, conference and technology transfer facilities in Appleton Tower.