6. British Council Vietnam
Festival Workshop
June 2011
Programme Objectives
• Enhance knowledge, skills and understanding
effectively to prepare and / or oversee the
development of a festival fundraising strategy
• What are the elements that can be part of
sponsorship and fundraising portfolio
• Develop a fundraising and sponsorship plan for the
Vietnam Festival proposal
7. British Council Vietnam
Festival Workshop
June 2011
10 Sessions
1. Sponsorship and Fundraising Planning
2. Why Businesses Sponsor
3. Understanding what Festivals have to Offer
4. Identifying Potential Sponsors
5. Creating the Sponsorship Proposal
8. British Council Vietnam
Festival Workshop
June 2011
10 Sessions
6. The Sales Process
7. Contracting and Servicing the Sponsorship
8. Individual Giving
9. Co-Productions
10. Foundations and International Funders
9. British Council Vietnam
Festival Workshop
June 2011
Sunday Monday Tuesday Wednesday
i) Coproducing
10.00 – 11.15 Introduction Festival Offer Sales Process
ii) International
Break
Identifying Contracts and Group
11.30 – 1.00 Planning
Sponsors Servicing Presentations
Lunch
Why Business Sponsorship Individual Group
2.00 – 3.30
Sponsors Proposals Giving Presentations
Break
DMIAF DMIAF DMIAF
3.45 – 4.45 Plenary
group work group work group work
10. British Council Vietnam
Festival Workshop
June 2011
Activity per Session
• Introduce topic
• Look at festival case studies
• Undertake an activity
• Discuss in groups in relation to DMIAF
• Whole group feedback
11. British Council Vietnam
Festival Workshop
June 2011
Goal for the Week . . .
• Aim is to develop a fundraising plan for Dong Mo
International Arts Festival & present on Friday
• Opportunities for group discussion each session
• 1:1 and /or group discussion end of every day
19. Sponsorship Awards
• Brand Sponsorship of the Year
• Cultural Branding Award
• Arts Business and Employees Award
• Community Project of the Year
• Harrogate Business Tourism Award
36. British Council Vietnam
Festival Workshop
June 2011
What is Fundraising?
Fundraising is the process of soliciting and
gathering contributions as money or other
resources, by requesting donations from
individuals, businesses, charitable
foundations, or governmental agencies
37. British Council Vietnam
Festival Workshop
June 2011
What is Sponsorship?
“An investment which yields a commercial
return for the sponsor. The investment can be
made in financial, material, or human terms”
Kim Skildum-Reid
38. British Council Vietnam
Festival Workshop
June 2011
What is Sponsorship?
“A cash and / or in-kind fee paid to a property
(such as a festival) in return for the
exploitable commercial potential associate
with that property”
Prof. Stan Getz
40. British Council Vietnam
Festival Workshop
June 2011
Questions to ask before you begin...
• How much money is needed?
• Is the purpose just to raise money or is it also to
raise awareness?
• What is your supporter base?
• What resources are available to support the
fundraising?
• What is the timescale?
41. British Council Vietnam
Festival Workshop
June 2011
Should your Festival Seek Sponsorship?
• Does your festival have the right benefits that can be
offered?
• Are your major stakeholders likely to approve of
commercial sponsorship?
• Are there companies that are not suitable as sponsors?
• Does the festival have the resources necessary to sell and
operate a sponsorship?
42. British Council Vietnam
Festival Workshop
June 2011
Fundraising Planning Process
After the break . . .
What are the revenue streams that contribute to a
sponsorship and fundraising portfolio?
After lunch . . .
Why do businesses sponsor?
tradition of bringing great Classical, Jazz and World Music to Yorkshire. From the spring Sunday coffee concerts to our summer music festival and beyond, we’ve featured exceptional orchestras and artists such as Van Morrison, Lesley Garrett, Nigel Kennedy, Yehudi Menuhin, Clare Teal, BB King and Amy Winehouse.
