USGS Managers Meeting
Web 2.0: What’s All the Buzz?
Using New Technologies to Improve Participation
and Increase Collaboration
(and Using a Wiki for Community Input)
Jim Angus, Associate Director of Communications
Office of Research Information Services,
National Institutes of Health
Wednesday, June 18 @ Tulsa, OK
What to expect...
The Machine is Us/ing Us
Who am I?
Brainstorming Web 2.0 Series
Social Media 101
Ask Questions Any Time!
What is It is and It is
innovation. It is what we saw in the 90s when everyone had to have
a Most importantly though, Web 2.0 is
Community is what makes different from
animals. The of social animals are and
driven in part by what is happening to their fellows.
In 1994 Web pages were essentially solitary animals. They could to
other pages but their behavior wasn't by those links.
Web pages are no longer alone. They with other pages and
are by those interactions. This is the technological heart of
social media and it is the essence of the Web 2.0
It is the difference between a solitary insect such as a
mantis and a social insect like a
Complex - Social
Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web sites to
a full-ﬂedged computing platform serving
Web applications to end users. Ultimately,
Web 2.0 services are expected to replace
desktop computing applications for many
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
sites to a full-ﬂedged computing platform
serving Web applications to end users.
Ultimately, Web 2.0 services are expected to
replace desktop computing
applications for many purposes”.
Dialog with Potential Post Docs
Communities of Practice
Launched October 2006
that allows users to
send brief, text-based
Who Uses Twitter?
Los Angeles Fire Department to
Communicate During Natural Disasters
(October 2007 Fires)
Higher Education to Alert Students
(University of Texas)
Politicians to Alert Constituents
(Edwards, Obama, Clinton)
Media Outlets to Break News (CNN)
NASA to Expand Outreach
(Phoenix Mars Lander)
NASA Makes Extensive Use of Twitter
Podcasts - multimedia
by subscription (RSS)
Podcatchers - software
that “aggregates” the
iPods and other MGP
Players - mobile
devices used to view
Podcasts - Three Kinds
Audio and “Slides”
Audio and Video
Synchronize with Apple’s iMovie
Why do a Podcast?
Cool and Contemporary
View “on the go”
Multiple Channels for
Library of Congress and Flickr
LOC hopes to meet two goals:
1) expand access to collections
2) enhance meta data
Combines data from multiple sources
United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region of Sudan. Each red flame icon represents a village
that has been damaged or destroyed.
a virtual world for teen and pre-teens.
1.7 million registered quot;citizensquot;
learn, create, and have fun together
newspapers, Senators, beach, museum,
City Hall and town square
educational games and events
Created by its Residents
Not a Game... No Goals or Restrictions
Immersion and Interaction
Second Life - Statistics
Latest Second Life Economic Statistics as of 8/9/2007
Residents Logged-In During Last 7 Days 440,370
Residents Logged-In During Last 14 Days 630,900
Residents Logged-In During Last 30 Days 984,916
Residents Logged-In During Last 60 Days 1,638,492
Total Residents 8,764,874
The population has been significantly increasing in the past 6 months, rising, 39.1%,
from 2,287,108 to 3,181,426 residents in the month of January alone.
LindeX Dollar Exchange (average): L$270 / US$1.00
Total L$ Supply (L$): 1,907,303,987 = (approx. US $7,064,089)
Linden Dollars can be converted into US dollars and back again at fluctuating exchange
Source: NIH Second Life White Paper
Second Life is a 3D platform that can be
Presenting, promoting, and selling
content to a broad online audience
Collaborating and communicating in
real time between multiple
Researching new concepts/products
Training and educating in spaces
What are public institutions doing in second life?
Inside the wide concourse, everything
looks like, well, the kind of trade show
that attracts the general public. There
are booths and garish displays and
sales staff looking professionally
friendly, and there are tables with rows
of gaming boxes on them… ”Check
what it looks like in Zone,” suggest
Jack, so you tweak your glasses, and
suddenly it’s a whole different scene.
The concourse is full of monsters and
marvels. A sleeping dragon looms over a
pirate hoard, scales as gaudy as a
Cop Space and Virtual Information Overlays
“Any sufﬁciently advanced technology is
indistinguishable from magic.”
Arthur C. Clark
(1917 - 2008)
What does the future
You will never be lost.
You will always know where your friends are.
You will never lose anything important.
You will be surrounded by Magic.
IM and SMS
Cell Phone Tours
Remote Control Your Life
(Music, TV, Car, Furnace, Refrigerator...)
(Bluetooth Headset, Goggles, GPS, Video Implants...)
Your World is Alive