Sonia Hsu has experience planning marketing campaigns, exhibitions, and digital and print materials. She promoted new products, built a corporate identification system, planned websites and apps, operated online advertisements, and applied for international design awards. Some of her projects included planning the Jimmy Project exhibition integrating technologies and products, organizing press conferences, and coordinating CES, iFA, and COMPUTEX exhibitions.

1. 徐瑞蓮 Sonia Hsu
2016
Work Experiences

2. Contents
• Promoted new products
• Built Corporate Identification System
• Planned websites
• Planned campaigns
• Held exhibitions/ planned showrooms
• Planned advertisements(in Apps)
• Planned marketing materials
• Operated Google/ Baidu Adwords
• Applied international design awards

3. Promoted new products
• Offer new product launching information to local
marketer
 Launching plan:
Market analysis, product position, schedule
Product introduction:
press releases, wording of website and box
 Sales guide

4. Built Corporate Identification System
Cooperated with the
consulting firm to build
brand vision/ value/
culture/ commitments

5. Planned Websites
• Website updated
 Planned layout
 Planned program requirements
 Cooperated with the
designers and programmers

6. Held Campaigns(1/5)
• Jimmy Project
Exhibition cooperation
Integrated the technologies and
products to cooperate with them

7. Held Campaigns(2/5)
• Jimmy Project
 Exhibition: Instant messages through iPad
Integrated handwriting recognition technology

8. Held Campaigns(3/5)
• Jimmy Project
 A web event with
authorized products
 Promoted multiple
products

9. Held Campaigns(4/5)
• The Delight of Chinese-
Character Exhibition: fortune-
telling by analyzing the Chinese
character

10. Held Campaigns(5/5)
• Press conference: launched products, 20th
anniversary event

11. Held Exhibitions
• CES
• iFA
• COMPUTEX
• CeBIT

12. Planned Showrooms

13. Planned Materials(in Apps)
• ADs

14. Planned Materials(1/7)
• Videos
 Wrote scripts, joined taking videos,
communicated with the media company
Full version
30S version

15. Planned Materials(2/7)
• App screenshots

16. Planned Materials(3/7)
• Web materials-Google ADs

17. Planned Materials(4/7)
• Web materials

18. Planned Materials(5/7)
• Web materials

19. Planned Materials(6/7)
• Printed materials: catalogues

20. • Printed materials: catalogues
Planned Materials(7/7)
Keeping improving wording
and marketing abilities

21. Operated Google/ Baidu Adwords
• Controlled weekly reports, modified ads instantly

22. Applied international design awards
• reddot
• iF
• Good Design

23. 徐瑞蓮 Sonia Hsu