This document proposes a cooperation between two companies to utilize the proposing company's expertise in events, PR, production, sales, and online/technical support. Over the past 10+ years, the company has organized over 400 events for key clients in various industries, established a sales center of 36 specialists, executed many regional conferences and road shows, provided online community management and contests, and offered marketing research, production, and logistics services. Their integrated approach and experience across diverse areas of event management, communications, and technology support are presented as advantages for the partnership.

1. COOPERATION PROPOSAL
2003 | 2014

2.  Mission:
We contribute to hi techs development, by constructing a robust
communicative bridge between manufacturers and consumers
 Targets:
From projects implementation – To comprehensive support
From high quality execution – To strategic partnership
 Values:
Successfully implemented projects – the basis for customer trust
Reliability in execution.
Development in partnership.
MISSION. TARGETS. VALUES.

3. AGENCY CORPORATE STRUCTURE
Production &
Merchandising
Sales Centre
PR
Department
Marketing
Research
Creative Group
& Design
General Director
Telemarketing
Projects
Web
Department
Event
Department
Technical
Support
Call Centre

4. EVENT – about 400 events!
• Conferences, seminars, trainings, panel discussions, exhibitions
• Promo projects (coverage of 250 promo points a day)
• Large scale public events (up to 30000 participants)
• Events concepts development
PR (interaction with newsmen, press conferences, monitoring, press releases
writing, etc.)
Production, design, layout, merchandising, logistical
support of online projects (promotional gifts, printing, mounts,
distribution, points of sale decoration)
Sales & Support Centre (2000 contacts)
Call Centre (securing presence of up to 1500 paid participants)
Design
Translation and localization
Merchandizing
Media planning
Internet projects (contests, quizes, etc.)
Marketing researches
PROFILE

5. 2003 –
2004
Event, PR,
Production
2004 –
2006
We add
professional
Sales Centre
& Road
Shows
2007 – 2008
We add On-
line projects
logistics
2009 – 2010
We add PR
Launches &
Promo
2011
We add
exclusive
events, on-
line projects
full support
KEY FACTS AND DATES
Overall duration – 10 years
(since 2003 till 2014)
Regions – RF, CIS

6. KEY CLIENTS

7. CONFERENCES AND SEMINARS
• About 350 conferences, seminars, trainings and panel discussions
• 25 000 participants
• Complex events: multi-day, off-site, multi-session events, web
bridges, serial and highly technical events
• Comprehensive approach to implementation (creative concept,
technical support and events turn-key organization, translation and localization,
design and production, decoration, logistics, invitations, marketing researches,
interaction with partners)

8. REGIONAL WIDE COVERAGE
Conferences & Seminars for medium & large business
• Kraftway Road Show: 2 years, 18 cities
• Roca: 2 cities, opening-office conference
• Hitachi Data Systems: Kiev/Moscow, annual partners’ conference
• IT-Galaxy: 9 years, about 20 cities, Servers for business, IT-
professionals round table
• Ricoh: 3 years, 8 cities, conferences in Japanese style
• QlikTech: Moscow annual partners conference & Moscow VIP-events
• Fujitsu Siemens: IT Future – annual Moscow Conference + partner
business breakfast( 9cities)

9. ROAD SHOW
• 40 promotions
• 550 000 consultations
• 900 000 visual contacts
• The trucks with mounts and equipment passed 40 000 km
• Comprehensive approach to implementation (creative concept,
technical support and events turn-key organization, interaction with artists,
copyrighting, mounts’ design and production, production of promotional gifts,
clothing, assembling, logistics, invitation, marketing researches)

10. Promo campaigns and sales points
decoration
• Capability to engage well trained promo personnel at 250 promo
points at a time all over Russia
• Proper contacts with retail chains managers
• Trained consultants and promoters in more than 20 cities all over
Russia and CIS
• Points of sale decoration (we decorate up to 250 points within 4
days)
• Installation and support of demo stands in retail chains stores

11. Exhibitions

12. SALES CENTRE & TECHNICAL SUPPORT
Remote products sales support tool, realized through authorized channels
(channel sales).
Staff: 36 specialists
Constant client base: about 2 000 IT companies from Russia and CIS.
Core functions:
· Sales support (distributor-client interaction)
· New products promotion
· Consultation regarding core technical, warranty and marketing issues
· Marketing support of customers joint events
· Support of Live Chat Tool
· Promotion of products based solutions among end users in SMB
and Education segments

13. ONLINE PROJECTS
IT professionals community - Intel IT Galaxy
• Complex project management: budgets, logistics,
interaction with contractors, planning, control, reporting
• Administration and moderation of online community(forum
and blogs)
• Regular interaction with Community members
• Execution of enquiries and contests
• Composition and control of prize program
• Organization of seminars within Intel IT Galaxy project:
planning, counting and participants invitation

14. PRODUCTION & LOGISTICS
• Printed materials: over 50000 pieces per a year
• Promotional souvenirs
• Stands and exhibition equipment
• Purchase of prizes and distribution all over Russia within the scope
of online projects
• Logistics: more than 2800 deliveries per 2011

15. POS MATERIALS and SOUVENIRS
PRODUCTION

16. RETAIL DEMO STANDS

17. EXHIBITION STANDS PRODUCTION

18. MARKETING RESEARCHES
• Great experience in marketing researches execution (since
2005) – more than 20 different marketing researches have
been done
• Interviewer data base all over the Russia
• Qualitative and quantitative methods
• Execution of comprehensive marketing researches
• Administration and execution of marketing researches at any
stage (preparative, field, analytical)
• Strong analytics
• Flexible pricing

19. OUR ADVANTAGES
• Long-term experience and insight of IT segment
• Solid professionals team (regular regional assistants in
more than 15 cities in Russia and CIS)
• Regions specifics deep knowledge (a data base of time
proven contractors, familiarity with sites, solid assistance,
trained promo personnel)
• Integrated approach (concepts development, copyrighting,
technical implementation, production of decorations,
promotional gifts, print materials, nutrition, logistics,
invitation, PR support, marketing researches)
• Consultative support (based on our experience of diversified
events implementation)
• Large scale base of time proven contractors

20. THANK YOU FOR YOUR ATTENTION!
www.marketingcentre.ru