The document summarizes the author's internship experience at Toyota National Headquarters from May to August 2011. As an interactive marketing coordinator, the author managed marketing projects, coordinated assets, and tracked budgets. She learned about organization structure, teamwork, project management, business documents, digital marketing, web analysis, testing, and vendor relationships. The internship experience helped her apply skills in business law, management, business applications, and marketing from her college studies. The author enjoyed the work environment, colleagues, challenges, and involvement with top management but needed self-motivation and to adapt to technical marketing terms and lack of supervision.

1. My Internship Experience
The Portal Group on assignment at
Toyota National Headquarter
Torrance, CA
Interactive Marketing Coordinator
May 24, 2011 – August 5, 2011
Ye Zhu (Julia)

2. My Internship
• Job Description: Managed Interactive Marketing
Project Deliverables, coordinated creative
marketing assets ,web design and track project
budget.
• Things learned:
o Organization Structure (Smartdraw, Microsoft Visio)
o Teamwork and cross-training (Project Managements, Web Analytics)
o Business and Legal Documents (SOWs, RASCI)
o Digital Marketing (Mobile Apps, Web design)
o Web analysis (Omniture, firebug)
o Web/ Mobile site testing
o Composed TPG Dictionary
o Marketing Research
o Vendor Relationships

3. Apply my CSC experience
• Business Law - understanding/compose legal
documents
• Management- familiarized with different leadership
styles and the organization structure, team building
and decision making
• Business Application of the Computer – Excel and
PowerPoint
• Marketing – Planning and promoting, assess market
environments and marketing information systems,
analyze consumer and industrial markets
• Advertising- facilitate promotional strategies

4. Likes & Dislikes
• Working environment • Need self-motivation
• Professional personnel • New field
• Team building • Technical terms in the
• Build personal digital marketing
relationship with industry
coworkers • Lack of supervision
• Challenging tasks • Need to look for things
• Involved with top to do
management
• Leadership styles

5. Thank you!
Any questions?