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What Is WordPress
   and Why Is
 Everyone Talking
    About It?
WordPress Hands-on: Learn How
to Manage Your Blog or Website
   Thursday, May 5th - 12:30 - 3:30 pm
         Bellevue - $29, $27, $24




Smart Strategies For Monetizing
           Your Blog
    Monday, May 16th - 5:30 - 8:30 pm
         Bellevue - $35, $33, $30
THE HYPE!
  is WordPress the
  the answer to
  all our prayers?
vs.
               setup
  customization and advanced use
copyrights and ownership of content
   search optimization and traffic
What is WordPress?
                                 an Open Source project
                                          or
                                     FREE Software

  The freedom to run the program, for any purpose.
■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a
  precondition for this.
■ The freedom to redistribute copies so you can help your neighbor.
■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to
  benefit from your changes. Access to the source code is a precondition for this.
WordPress.com
     vs.
WordPress.org
WordPress.com
      vs.
 self-hosted
WordPress.com vs. self-hosted
     what are the other differences?



              COST - free software
.com - basic service free, cost for add-ons such as
    extra space, domain, videopress, more user, VIP
    self-hosted - will need to pay for hosting
WordPress.com vs. self-hosted
   what are the other differences?



         SET-UP & INSTALLATION
             .com - easy setup
    self-hosted - depends on your host
WordPress.com vs. self-hosted
         what are the other differences?


                        THEMES
.com - limited to over 75 free themes + a few premium
                         themes
self-hosted - hundreds and hundreds, including premium
                         themes
WordPress.com vs. self-hosted
      what are the other differences?



              WIDGETS & PLUGINS
.com - limited widgets, but release of new widget
 self-hosted - widgets, widgets and more widgets
        can only use plugins on self-hosted
WordPress.com vs. self-hosted
   what are the other differences?



          UPDATES & BACKUPS
            .com - done for you
  self-hosted - you will need to do them
and
  WordPress
is organically
SEO friendly
What should I look for in a host?
• Will you be able to make all changes to the account yourself, including contact
changes, credit card changes, etc?


• Can you cancel the hosting yourself?


• Is email boxes, bandwidth, etc. limited?


• Can you install WordPress easily?


• Do you have full FTP access to your files?


• Do you have full access to the control panel and your databases?


• Do you have access to your phpAdmin and databases?


• Does the host use the most current software?


• Can you get support directly from the hosting service?


                   Ask around and talk to people who you trust...
THEMES

A theme is a collection of files that work together to

produce a graphical interface with an underlying

unifying design for a weblog. A theme modifies the

way the weblog is displayed, without modifying the

underlying software. Essentially, the WordPress theme

system is a way to skin your weblog.
so how do I
find the theme
that works for
      me?
SO HOW DO I CHOOSE MY THEME!


           Free vs. Premium

    Out of the box vs. customized

         Support & Updates

Look at other WP sites in your industry

           Think long-term

  and do ask around for suggestions
So, is
     a premium theme
       easy to set up?

Let’s first look at plugins and
             widgets
Akisment
        All In One SEO
          WP3 Cache
WP DB Backup or BuddyBackup
        Google Analytics
    Google XML Sitemaps
Contact Form 7 or Gravity Forms
    Vipers Video Quick Tags
Setting up
a premium theme.
WordPress - blah, blah, blah

 themes           dashboard             subscribe
 widgets              links              security
  plugins         comments               backups
   posts           akisment             database
  pages             google                 RSS
  menus            sitemaps              archives
categories            tools           custom fields
    tags            import                  seo
permalinks          export            breadcrumbs
 photos              users                twitter
  video             authors           social media
  audio             admins                 blog
 embed            discussion              footer
hyperlinks          privacy              headers
   pings           updates             trackbacks
So what now?
create a
sandbox
and play!
What kind of support is out there?

  How comfortable am I with technology?

Am I the kind that will dig in and do it myself?

     Or do I hire someone + customize?
Thanks!
   Bob Dunn
   425.223.0022
   bob@bobwp.com
   @bobwp
   facebook.com/savvywordpress
   linkedin.com/in/bobdunn1

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What Is WordPress and Why Is Everyone Talking About It

  • 1. What Is WordPress and Why Is Everyone Talking About It?
  • 2.
  • 3. WordPress Hands-on: Learn How to Manage Your Blog or Website Thursday, May 5th - 12:30 - 3:30 pm Bellevue - $29, $27, $24 Smart Strategies For Monetizing Your Blog Monday, May 16th - 5:30 - 8:30 pm Bellevue - $35, $33, $30
  • 4. THE HYPE! is WordPress the the answer to all our prayers?
  • 5. vs. setup customization and advanced use copyrights and ownership of content search optimization and traffic
  • 6. What is WordPress? an Open Source project or FREE Software The freedom to run the program, for any purpose. ■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a precondition for this. ■ The freedom to redistribute copies so you can help your neighbor. ■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  • 7. WordPress.com vs. WordPress.org
  • 8. WordPress.com vs. self-hosted
  • 9. WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  • 10. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  • 11. WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + a few premium themes self-hosted - hundreds and hundreds, including premium themes
  • 12. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS .com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  • 13. WordPress.com vs. self-hosted what are the other differences? UPDATES & BACKUPS .com - done for you self-hosted - you will need to do them
  • 14. and WordPress is organically SEO friendly
  • 15. What should I look for in a host? • Will you be able to make all changes to the account yourself, including contact changes, credit card changes, etc? • Can you cancel the hosting yourself? • Is email boxes, bandwidth, etc. limited? • Can you install WordPress easily? • Do you have full FTP access to your files? • Do you have full access to the control panel and your databases? • Do you have access to your phpAdmin and databases? • Does the host use the most current software? • Can you get support directly from the hosting service? Ask around and talk to people who you trust...
  • 16. THEMES A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. A theme modifies the way the weblog is displayed, without modifying the underlying software. Essentially, the WordPress theme system is a way to skin your weblog.
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  • 20. so how do I find the theme that works for me?
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  • 31. SO HOW DO I CHOOSE MY THEME! Free vs. Premium Out of the box vs. customized Support & Updates Look at other WP sites in your industry Think long-term and do ask around for suggestions
  • 32. So, is a premium theme easy to set up? Let’s first look at plugins and widgets
  • 33.
  • 34.
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  • 36. Akisment All In One SEO WP3 Cache WP DB Backup or BuddyBackup Google Analytics Google XML Sitemaps Contact Form 7 or Gravity Forms Vipers Video Quick Tags
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  • 53. WordPress - blah, blah, blah themes dashboard subscribe widgets links security plugins comments backups posts akisment database pages google RSS menus sitemaps archives categories tools custom fields tags import seo permalinks export breadcrumbs photos users twitter video authors social media audio admins blog embed discussion footer hyperlinks privacy headers pings updates trackbacks
  • 56. What kind of support is out there? How comfortable am I with technology? Am I the kind that will dig in and do it myself? Or do I hire someone + customize?
  • 57. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1