Learn the essentials for creating actionable pop-up and overlay CTAs that lead website visitors to action and conversion using HubSpot’s (free) Lead Flow tool.
Pop-up CTAs are a flexible, easy way to convert more of your website traffic.
Many marketers avoid using pop-ups and overlays because they are afraid of annoying website visitors, but these forms and boxes can be just as successful (if not more) than any other call-to-action on your website. In fact, Sumo, an overlay software, analyzed over 1.7 billion pop-ups and found that they average a 3% conversion rate.
Three Things You Should Absolutely Be Doing In Your Social Media MarketingRallyverse
The document discusses three things that should be done in social media marketing:
1) Reposting content multiple times on social networks, as content remains relevant over time and reposting can increase engagement;
2) Using tracking codes on all social media posts to properly measure cross-platform performance and attribution;
3) Promoting top-performing, relevant posts using paid promotion channels to boost reach among audiences with declining organic visibility.
Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Sarah's slides from the second part of the presentation.
It's easy to spend months working on the perfect product, only to launch and then... nothing happens. We see it happen, literally, all the time. This can be quite frustrating, and can make you waste a lot of your precious time.
You can avoid this and save time by testing your ideas quickly. How? By creating a "fake product" and measuring the results. Confront your product idea to the real world, and see if there's really a market for it!
getting feedback from Google in crawl stats section in webmaster tools, this is by watching the changes in the crawl stats over time.
If you do not see an increase in pages crawled by Google over time your rankings that you gained will not hold.
http://www.tenswebmarketing.com/
Program of this session:
- Côme Courteault will show you how to growth hack your newsletter;
- LaKube will give you some hints on how did they went from 0 to 20k mail addresses in one month.
- Edouard de Raulin, VP Sales Southern Europe at Adyen will give you some tricks to optimise your paiements to increase your growth.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
Learn the essentials for creating actionable pop-up and overlay CTAs that lead website visitors to action and conversion using HubSpot’s (free) Lead Flow tool.
Pop-up CTAs are a flexible, easy way to convert more of your website traffic.
Many marketers avoid using pop-ups and overlays because they are afraid of annoying website visitors, but these forms and boxes can be just as successful (if not more) than any other call-to-action on your website. In fact, Sumo, an overlay software, analyzed over 1.7 billion pop-ups and found that they average a 3% conversion rate.
Three Things You Should Absolutely Be Doing In Your Social Media MarketingRallyverse
The document discusses three things that should be done in social media marketing:
1) Reposting content multiple times on social networks, as content remains relevant over time and reposting can increase engagement;
2) Using tracking codes on all social media posts to properly measure cross-platform performance and attribution;
3) Promoting top-performing, relevant posts using paid promotion channels to boost reach among audiences with declining organic visibility.
Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Sarah's slides from the second part of the presentation.
It's easy to spend months working on the perfect product, only to launch and then... nothing happens. We see it happen, literally, all the time. This can be quite frustrating, and can make you waste a lot of your precious time.
You can avoid this and save time by testing your ideas quickly. How? By creating a "fake product" and measuring the results. Confront your product idea to the real world, and see if there's really a market for it!
getting feedback from Google in crawl stats section in webmaster tools, this is by watching the changes in the crawl stats over time.
If you do not see an increase in pages crawled by Google over time your rankings that you gained will not hold.
http://www.tenswebmarketing.com/
Program of this session:
- Côme Courteault will show you how to growth hack your newsletter;
- LaKube will give you some hints on how did they went from 0 to 20k mail addresses in one month.
- Edouard de Raulin, VP Sales Southern Europe at Adyen will give you some tricks to optimise your paiements to increase your growth.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
La guía proporciona consejos para crear presentaciones efectivas siguiendo la regla de 6x7x6, con 6 líneas y 6 diapositivas por minuto. Recomienda usar fuentes sencillas y contraste entre el fondo y la letra, combinando colores fríos y cálidos. Además, sugiere mantener las diapositivas simples, sistemáticas, claras y pertinentes, evitando frases largas.
The location recce document provides details for a shoot at QE SFC Studio located at Vane Terrace in Darlington. The studio is very suitable as it is on site and easily accessible with no travel needed. Access is easy and lighting is available but needs to be positioned correctly before turning on as the lights heat up quickly.
This document provides specifications for the Ellas Bubbles Wheelchair Access Air Massage Walk In Tub. It lists the actual and shipping sizes, weights, water capacity, options, features, plumbing, electrical, and warranty details. The tub has a gel coat fiberglass shell, ergonomic door sill, safety grab bar, adjustable air massage system with 18 jets, and a 5-piece brass faucet. It is designed to fit standard 60" openings and includes supply lines, drain, and electrical plug for the air pump motor.
The document summarizes the design elements of an indie music magazine. The masthead uses red to attract attention. The front cover features a close-up image of Amy looking at the camera in black makeup and hair to convey an indie theme. Sell lines are in red, white, and black to match. The contents page also uses this color scheme with bold subtitles and red page numbers. A double page spread features a full-page image of Mark smashing an instrument with caption text on the opposite page in a clean, simple layout.
La brecha digital se define como la distancia entre personas u organizaciones que tienen acceso a las tecnologías de la información y comunicación (TIC) y aquellos que no lo tienen. Una de las causas de la brecha digital es la piratería, que ocurre cuando hay problemas de acceso a las TIC debido a factores económicos, educativos o culturales. La piratería se refiere a la copia ilegal de obras protegidas por derechos de autor e infringe las leyes de propiedad intelectual.
Employers have a unique opportunity to empower job seekers with the tools, techniques and information to find the best possible career opportunities. This presentations outlines a unique set of tools to help individuals find the job of their dreams, while allowing employers to hire for the best possible outcomes.
This Haiku Deck presentation contains 3 photos taken by different photographers to illustrate a haiku about inspiration. The presentation encourages the viewer to create their own Haiku Deck on SlideShare to share ideas. It keeps the content concise by using photos instead of long passages of text to tell a story.
Tesco is a UK-based supermarket chain founded in 1919 that is now the largest British retailer. It initially grew on the strategy of "pile it high and sell it cheap" but later underwent a makeover to improve quality. Tesco launched initiatives like its "Every Little Helps" campaign and Clubcard loyalty program to build customer relationships. Today Tesco has over 3,500 stores across 14 countries, generating £62 billion in revenue through various store formats that cater to different locations.
This document discusses different types of ownership models in the TV industry. It describes public service broadcasters like the BBC which are fully publicly owned and funded by TV licenses. Independent broadcasters such as BSkyB, Virgin Media, and Discovery are privately owned and funded through subscriptions or advertising. Internet TV companies like YouTube and Netflix are privately funded as well, through advertising or subscription fees. The document also discusses studio production companies, independent production companies, and corporate TV companies, providing examples of how they are owned and funded.
5LINX U.S. Spanish Opportunity Presentation (Jan. 2016)Nick Reinsch
As a 5linx Representative I have the pleasure of helping my family and friends, lower the cost for their products and services used every day!!! CABLE, INTERNET, HOME PHONE, HOME SECURITY SYSTEM & CELL PHONES plus more... Whether it's for your home or business, you can not only save money on products and services used every day, 5LINX offers a home based business opportunity with great tax advantages!!!
I hope you take the time to seriously consider saving money on services you use every day and/or sharing this and developing a growing RECESSION-PROOF business with residual income. By becoming your own BOSS and setting your own hours along with having a better quality of life!!!
I look forward to hearing from you soon.
Nick Reinsch
Text NPVR to 55255 to recieve my virtual business card.
www2.5LINX.net/L707250
Herramientas gratis que puedes utilizar para promover tu negocioNCelpa
Este documento lista numerosas herramientas gratuitas que se pueden utilizar para promover un negocio en línea. Incluye sitios web para crear páginas web y almacenar archivos, herramientas para editar documentos y convertir formatos, y servicios para publicar digitalmente fotos, videos, presentaciones y podcasts. También menciona blogs, videoconferencia, diseño de carteles y folletos, transmisión en vivo, edición de video y tipografía.
The document discusses future scenarios for broadcast spectrum use and technologies. It outlines possibilities for digital television and radio services, including full analog to digital transition or hybrid models. New services like mobile TV and radio are also discussed. The spectrum could be shared between broadcast services and other wireless technologies to provide broadband access. Overall broadcasting is expected to continue evolving to distribute multimedia content across various platforms and devices.
The combination of the band's main product (album/music) and ancillary texts (website, music videos, merchandise) is effective when there is synergy between the products. The document examines how bands like Imagine Dragons, 1975, and Biffy Clyro create synergy through consistent branding across products. Key elements like fonts, graphics, and color schemes are mirrored in the website, album artwork, and videos. Social media is also used to further link the products and expand the band's audience. When creating their own products, the author incorporated lessons from these bands to maintain a cohesive black and white theme throughout.
1. Amazon began in 1995 as an online bookstore and has since diversified into many product lines including music, video, and products like the popular Kindle e-reader.
2. Amazon succeeds through fast and inexpensive shipping, useful product information for customers, and an integrated marketing channel that allows other brands to sell on Amazon. It derives significant revenue from associates who refer customers.
3. The document discusses Amazon's continued innovation including cloud computing and virtual assistants as keys to its ongoing success and growth potential in new areas.
This document discusses talking furniture that uses near field communication (NFC) technology located in an apartment on a lake. It also mentions customer relationship management.
Ncycle è la bici elettrica più innovativa grazie alla tecnologia che possiede. Presentata all'Eurobike in Germania ha avuto molto successo. Grazie al display che possiede sul telaio si è in grado di controllare tutte le funzionalità della bici, è dotata inoltre di Bluetooth e altre funzioni innovative in particolare nei pedali e nel manubrio.
SPARK 2016: How to Use Insight, Content, and Digital to Activate, Engage, and...TrackMaven
This document discusses how to engage audiences through insight, content, and digital means. It advocates defining problems from the perspective of customers seeking transformation, and following customers on their journey to find universal stages, obstacles, and language. This research can then be used to create engaging messaging, content strategies, and marketing that addresses customers throughout their journey. The document provides an example of how transformational content helped increase metrics for MyFitnessPal.
SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...TrackMaven
See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better?
Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.
How to tell better stories in healthcare - Brazil 2017 talkChristoph Trappe
The document discusses creating useful content through storytelling. It emphasizes planning content strategy and aligning content with goals. An effective content lifecycle includes creating, publishing across channels, and measuring impact. The overall message is that stories can help people be healthier and more successful when the right content is strategically developed and shared.
Marketing Technologist, Comedian, and Inc. Magazine Columnist Travis Wright shares what it takes to keep up with marketing technology, build the proper foundation, and how to create effective content. Travis' presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Social selling: Staying in front of clients, prospects and your audience. Christoph Trappe
The document discusses social media and content marketing. It recommends using LinkedIn and blogs/podcasts to establish yourself as an expert, share your story, and stay top of mind with your audience. It emphasizes the importance of understanding your audience and having a content marketing strategy that identifies content topics, schedules posts, and reviews metrics. The presenter, Christoph Trappe, encourages attendees to reach out with any other questions.
The document appears to be a presentation by Christoph Trappe on the future of content. Some key points discussed include the need for organizations to understand their audience personas in order to create effective content. Trappe also stresses the importance of implementing content strategies that keep organizations relevant through real differentiators and addressing issues in an ongoing manner. The presentation encourages attendees to stay up to date on changes in the content landscape and to seek feedback on Trappe's session.
La guía proporciona consejos para crear presentaciones efectivas siguiendo la regla de 6x7x6, con 6 líneas y 6 diapositivas por minuto. Recomienda usar fuentes sencillas y contraste entre el fondo y la letra, combinando colores fríos y cálidos. Además, sugiere mantener las diapositivas simples, sistemáticas, claras y pertinentes, evitando frases largas.
The location recce document provides details for a shoot at QE SFC Studio located at Vane Terrace in Darlington. The studio is very suitable as it is on site and easily accessible with no travel needed. Access is easy and lighting is available but needs to be positioned correctly before turning on as the lights heat up quickly.
This document provides specifications for the Ellas Bubbles Wheelchair Access Air Massage Walk In Tub. It lists the actual and shipping sizes, weights, water capacity, options, features, plumbing, electrical, and warranty details. The tub has a gel coat fiberglass shell, ergonomic door sill, safety grab bar, adjustable air massage system with 18 jets, and a 5-piece brass faucet. It is designed to fit standard 60" openings and includes supply lines, drain, and electrical plug for the air pump motor.
The document summarizes the design elements of an indie music magazine. The masthead uses red to attract attention. The front cover features a close-up image of Amy looking at the camera in black makeup and hair to convey an indie theme. Sell lines are in red, white, and black to match. The contents page also uses this color scheme with bold subtitles and red page numbers. A double page spread features a full-page image of Mark smashing an instrument with caption text on the opposite page in a clean, simple layout.
La brecha digital se define como la distancia entre personas u organizaciones que tienen acceso a las tecnologías de la información y comunicación (TIC) y aquellos que no lo tienen. Una de las causas de la brecha digital es la piratería, que ocurre cuando hay problemas de acceso a las TIC debido a factores económicos, educativos o culturales. La piratería se refiere a la copia ilegal de obras protegidas por derechos de autor e infringe las leyes de propiedad intelectual.
Employers have a unique opportunity to empower job seekers with the tools, techniques and information to find the best possible career opportunities. This presentations outlines a unique set of tools to help individuals find the job of their dreams, while allowing employers to hire for the best possible outcomes.
This Haiku Deck presentation contains 3 photos taken by different photographers to illustrate a haiku about inspiration. The presentation encourages the viewer to create their own Haiku Deck on SlideShare to share ideas. It keeps the content concise by using photos instead of long passages of text to tell a story.
Tesco is a UK-based supermarket chain founded in 1919 that is now the largest British retailer. It initially grew on the strategy of "pile it high and sell it cheap" but later underwent a makeover to improve quality. Tesco launched initiatives like its "Every Little Helps" campaign and Clubcard loyalty program to build customer relationships. Today Tesco has over 3,500 stores across 14 countries, generating £62 billion in revenue through various store formats that cater to different locations.
This document discusses different types of ownership models in the TV industry. It describes public service broadcasters like the BBC which are fully publicly owned and funded by TV licenses. Independent broadcasters such as BSkyB, Virgin Media, and Discovery are privately owned and funded through subscriptions or advertising. Internet TV companies like YouTube and Netflix are privately funded as well, through advertising or subscription fees. The document also discusses studio production companies, independent production companies, and corporate TV companies, providing examples of how they are owned and funded.
5LINX U.S. Spanish Opportunity Presentation (Jan. 2016)Nick Reinsch
As a 5linx Representative I have the pleasure of helping my family and friends, lower the cost for their products and services used every day!!! CABLE, INTERNET, HOME PHONE, HOME SECURITY SYSTEM & CELL PHONES plus more... Whether it's for your home or business, you can not only save money on products and services used every day, 5LINX offers a home based business opportunity with great tax advantages!!!
I hope you take the time to seriously consider saving money on services you use every day and/or sharing this and developing a growing RECESSION-PROOF business with residual income. By becoming your own BOSS and setting your own hours along with having a better quality of life!!!
I look forward to hearing from you soon.
Nick Reinsch
Text NPVR to 55255 to recieve my virtual business card.
www2.5LINX.net/L707250
Herramientas gratis que puedes utilizar para promover tu negocioNCelpa
Este documento lista numerosas herramientas gratuitas que se pueden utilizar para promover un negocio en línea. Incluye sitios web para crear páginas web y almacenar archivos, herramientas para editar documentos y convertir formatos, y servicios para publicar digitalmente fotos, videos, presentaciones y podcasts. También menciona blogs, videoconferencia, diseño de carteles y folletos, transmisión en vivo, edición de video y tipografía.
The document discusses future scenarios for broadcast spectrum use and technologies. It outlines possibilities for digital television and radio services, including full analog to digital transition or hybrid models. New services like mobile TV and radio are also discussed. The spectrum could be shared between broadcast services and other wireless technologies to provide broadband access. Overall broadcasting is expected to continue evolving to distribute multimedia content across various platforms and devices.
The combination of the band's main product (album/music) and ancillary texts (website, music videos, merchandise) is effective when there is synergy between the products. The document examines how bands like Imagine Dragons, 1975, and Biffy Clyro create synergy through consistent branding across products. Key elements like fonts, graphics, and color schemes are mirrored in the website, album artwork, and videos. Social media is also used to further link the products and expand the band's audience. When creating their own products, the author incorporated lessons from these bands to maintain a cohesive black and white theme throughout.
1. Amazon began in 1995 as an online bookstore and has since diversified into many product lines including music, video, and products like the popular Kindle e-reader.
2. Amazon succeeds through fast and inexpensive shipping, useful product information for customers, and an integrated marketing channel that allows other brands to sell on Amazon. It derives significant revenue from associates who refer customers.
3. The document discusses Amazon's continued innovation including cloud computing and virtual assistants as keys to its ongoing success and growth potential in new areas.
This document discusses talking furniture that uses near field communication (NFC) technology located in an apartment on a lake. It also mentions customer relationship management.
Ncycle è la bici elettrica più innovativa grazie alla tecnologia che possiede. Presentata all'Eurobike in Germania ha avuto molto successo. Grazie al display che possiede sul telaio si è in grado di controllare tutte le funzionalità della bici, è dotata inoltre di Bluetooth e altre funzioni innovative in particolare nei pedali e nel manubrio.
SPARK 2016: How to Use Insight, Content, and Digital to Activate, Engage, and...TrackMaven
This document discusses how to engage audiences through insight, content, and digital means. It advocates defining problems from the perspective of customers seeking transformation, and following customers on their journey to find universal stages, obstacles, and language. This research can then be used to create engaging messaging, content strategies, and marketing that addresses customers throughout their journey. The document provides an example of how transformational content helped increase metrics for MyFitnessPal.
SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...TrackMaven
See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better?
Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.
How to tell better stories in healthcare - Brazil 2017 talkChristoph Trappe
The document discusses creating useful content through storytelling. It emphasizes planning content strategy and aligning content with goals. An effective content lifecycle includes creating, publishing across channels, and measuring impact. The overall message is that stories can help people be healthier and more successful when the right content is strategically developed and shared.
Marketing Technologist, Comedian, and Inc. Magazine Columnist Travis Wright shares what it takes to keep up with marketing technology, build the proper foundation, and how to create effective content. Travis' presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Social selling: Staying in front of clients, prospects and your audience. Christoph Trappe
The document discusses social media and content marketing. It recommends using LinkedIn and blogs/podcasts to establish yourself as an expert, share your story, and stay top of mind with your audience. It emphasizes the importance of understanding your audience and having a content marketing strategy that identifies content topics, schedules posts, and reviews metrics. The presenter, Christoph Trappe, encourages attendees to reach out with any other questions.
The document appears to be a presentation by Christoph Trappe on the future of content. Some key points discussed include the need for organizations to understand their audience personas in order to create effective content. Trappe also stresses the importance of implementing content strategies that keep organizations relevant through real differentiators and addressing issues in an ongoing manner. The presentation encourages attendees to stay up to date on changes in the content landscape and to seek feedback on Trappe's session.
How Bloggers Benefit Your Business | Professional Travel Bloggers Association...Matt Gibson
A presentation by Matt Gibson, Samantha Dancy, and Shane Dallas of the Professional Travel Bloggers Association presented at Arabian Travel Market on how bloggers can help travel brands.
Marketing Your VO Business #WoVoChat 4-22-15Pamela Muldoon
The biggest challenge for many in voiceover is not the work behind the mic, but the process of marketing your talents to prospective clients. Voiceover professionals and savvy marketers, Christie Bowen and Amy Farris join this #WoVoChat to provide marketing insight and tips for your voiceover career.
The document provides a recap of a Snapchat for Business event featuring Kate Talbot and influencers Michael Platco, Frankie Greek, and Justin Wu. The event covered Snapchat case studies, tips for using Snapchat for business, and a Q&A with the influencers. Key takeaways included how brands like POPSUGAR, NPR, and AnchorFree are using Snapchat, the importance of storytelling and transparency for influencers, and tracking engagement through screenshots and views.
Using Social Media To Market Your VO Business #WoVoChat 5-6-15Pamela Muldoon
Get social media tips and insight from four members of World Voices! Dave Courvoisier, Pamela Muldoon, Anne Ganguzza and Derek Chappell join forces to offer us some best practices for using social media to market and grow your voiceover business!
Design and Development Trends in WordPressTomas Puig
We all know WordPress is not just for blogs anymore… but what are people building with the world’s most popular content management system. We will take a look at current trends in the WordPress development world, from large corporations to small personal blogs, and the best practices used in building them.
This set of slides present new research on the brand recognition of WordPress, the fragmentation of the viewing world, and the new world of WordPress as a CMS of record.
This document provides information about a United Way Communications event that took place on April 17, 2013 at the University of Iowa. It does not provide any additional context or details about the event.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
This document summarizes Christopher Ferrel's presentation at SXSW 2017 about the rise of skippable ads. Some key points:
- Skippable ads have surpassed non-skippable ads and will dominate digital ad revenue by 2021 as users increasingly demand control over their ad experiences.
- Measuring the value of skipped ads is challenging as value varies depending on how much of the ad is viewed. Brand recall is higher for ads that are 40% completed.
- Creative works best in the skippable era if it engages users in the first 5 seconds and gives them a reason to continue watching rather than skipping.
- Both advertisers and users prefer skippable formats like outstream video
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Rockit Conference
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
Digital Marketing Strategies B2B Companies Must UseJoe Martinez
My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online.
This document provides guidance on using basic Twitter features and tools. It discusses using the @ symbol to mention or reply to other users, retweeting and modifying tweets, direct messaging, adding hashtags and images to tweets, and shortening links. The goal is to help users understand common Twitter lingo and best practices for engaging others and increasing reach of tweets.
Technical Marketing: The New Normal by Michael King - #SEJSummit AtlantaSearch Engine Journal
Companies like Facebook only hire technical marketers. This is fast becoming the new normal. In his session, Mike will walk us through how to foster a tech-savvy, cross-disciplinary marketing team with the right set of tools and methodologies to produce effective results for your brand.
#AtomicChat Open Mic: Favorite Tools These DaysAtomic Reach
Monday's #AtomicChat spontaneously turned into an open mic night. We decided share favorite tools of the trade. Featuring comments from @VincentOrleck, @wakefly, @australiawow, @iSocialFanz, @irahaberman, @a_robinson, @DomGarrett, @IvaIgnjatovic, @akathmadevi, @MattGPalumbo, @chrismikulin, @oddsauce and @sanahomsi.
These are the slides from my keynote at the Digital Enterprise Show in Malaga, Spain. How to drive social media success has changed. I discussed specifically the importance of native content.
This document provides an introduction to HTML basics, including:
- HTML is a markup language used to describe web pages, not a programming language
- HTML uses markup tags to describe web content and layout
- Common tags include <strong> for bold text, <br> for line breaks, and <!--more--> to split articles
- The visual Wordpress editor hides the HTML and makes formatting easier than typing raw HTML
- For troubleshooting issues, it's sometimes necessary to view the HTML source to identify problems
DES Madrid 2019: Ch-ch-change: How to always keep your content strategy up to...Christoph Trappe
The document announces an event called #DES2019 that will take place from May 21-23 in Madrid, Spain. It discusses how change is difficult but provides ways to stay ahead, such as having a strategy, taking non-stop action, ongoing evaluation, and building on progress. The event will also address the content arms race and how to implement a strategy today while building on past efforts.
How to create a culture of data-driven decisionsChristoph Trappe
As many organizations are trying to go through digital transformation, it's important to build a culture of data-driven decisions. Gut feeling reactions and decisions based on old models feel safe, but aren't always supported by analytics. In this talk I shared top tips on how to start a data-driven (digital marketing) organization and maintain it to learn together and stay relevant.
Drive attendance to your event with these storytelling and content marketing ...Christoph Trappe
This document discusses strategies for using storytelling and content marketing to drive attendance to events. It recommends focusing on the story and problem the event aims to solve, constantly promoting the event through various channels including social media, creating personas of the target audience, and refining the marketing strategy. The goal is to create useful, relevant, and interesting content that gets widely distributed and helps achieve the event's business goals.
How B2B publishers can use content marketing to drive audience engagementChristoph Trappe
This Christoph Trappe's session given in the Publishing Lab at Content Marketing World 2018. Christoph is currently Chief Content Engagement Director at Stamats Business Media
A look at how sports teams can participate digitally for fan engagement and to continue to build their brand. This deck was first used at a Berlin keynote in October 2017.
Strategic Content Marketing with the SCOMPLER softwareChristoph Trappe
Content marketing works when it's done well and in a strategic way. This PowerPoint reviews how that can be done with Scompler. Contact me at ctrappe@scribblelive.com for help and questions.
This document outlines 7 steps to get on a blogging schedule: 1) Make up your mind and develop a strategy, 2) Determine your blogging schedule, 3) Document your blog post ideas, 4) Pick the right blogging tools, 5) Start writing blog posts at least 4 weeks in advance, 6) Start measuring the performance of your blog posts, and 7) Relentlessly distribute and research your blog posts on various channels.
This document provides instructions for updating the 404 page in WordPress. It notes that the 404 page can be updated depending on the theme being used. Changes to the 404 page may be overwritten if the theme is updated, so the page would need to be updated again after a theme update to keep it fresh. Theme updates should not be skipped even when customizing the 404 page.
This document discusses creating content that matters by solving problems that have not been publicly solved yet. It recommends focusing content on solving conflicts, problems, and being unique rather than just dumping information. The document advises deciding on a goal, getting buy-in, taking action, measuring results, and adjusting as needed to authentically tell stories through content that makes a difference.
Six steps to move from traditional marketing to authentic storytellingChristoph Trappe
This session was presented in Mumbai on Nov. 1 and offers and walks you through steps that can be implemented on Monday to get your authentic storytelling - whether it’s for your organization or your personal brand - going.
Authentic storytelling for bloggers and businesses (Mumbai 2015)Christoph Trappe
Presented in Mumbai in late 2015:
Don’t make it so difficult to share your authentic story!
Sharing authentic stories is harder than it sounds. We try to be right, politically correct and try to not ruffle feathers with our authentic stories.
But authentic storytelling isn’t about being right (or wrong), about being politically correct and most authentic stories don’t ruffle feathers anyways.
And let’s not mistake politically incorrect for actually incorrect.
This interactive keynote will keep you on the edge of your seats and dive into why it’s so hard to share authentic stories for ourselves and the organizations we work for. But not to worry, Christoph will engage the audience to help you get started soon.
The document discusses the benefits of using a Sitecore blog over a WordPress blog. Some key advantages include that with Sitecore, content can be more relevant to different audiences through personalization and segmentation capabilities. Content on a Sitecore blog can also be more easily integrated with other digital channels like email newsletters and social media. Personalized storytelling tailored to individual personas is important, and technology like Sitecore aims to help deliver the right content to the right people at the right time.
Florida Social Conference: Do more than dump links on social mediaChristoph Trappe
This session discusses how to tie blogging and social media together in a more meaningful way. How to repurpose blog content for social media and how to repurpose social media content for blog posts.
- See more at: http://authenticstorytelling.net/catch-me-at-the-florida-social-conference-my-session-stop-the-link-dumping/#sthash.FqBGaTVe.dpuf
The document discusses building a brand with WordPress. It recommends starting by sharing why you do what you do publicly, though it may be scary. It suggests committing time to decide what to share constantly and relevantly on the right tools like Facebook. The document advises getting started, making sharing a habit, and measuring what works and what doesn't to build meaningful connections, business, and a relevant audience through inclusive storytelling.
New Leaders Council Des Moines Social Media BrandingChristoph Trappe
The document discusses using social media for nonprofit branding and storytelling. It emphasizes the importance of standing for meaningful causes, being transparent, and responding to others to build trust and connections. While people assume interactions are mostly online, in reality 93% of connections are offline. The document encourages nonprofits to publicly share their reasons for existing and expertise to meaningfully engage others through social media. It provides exercises for organizations to determine their mission and values to authentically share.
This document discusses using social media to tell stories and build community. It provides tips for getting comfortable with social media, including starting small, defining goals and content guidelines, regularly interacting online, and evaluating based on feedback. The value of social media for brands, jobs, connections and knowledge is highlighted. Examples of social metrics and storytelling platforms are also provided.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
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