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United Way Communications in 2013 - UI Class

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Christoph Trappe
Christoph Trappe
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United Way Communications 2013 University of Iowa April 17, 2013 @ctrappe
Hi! • Who is this guy (@ctrappe) ? Where I came from … where I’m heading. ChristophTrappe.com UWECI.org @ctrappe
@ctrappe
@ctrappe
One more change: ZMOT @ctrappe
The Zero Moment of Truth @ctrappe
Channels @ctrappe
Brand voice Serious, but fun. But not silly! Definitely not markety! @ctrappe
What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest From: ChristophsBlog.com @ctrappe
@ctrappe
Step 2 • Transcript posted to website – Web searches (Adds content and keywords) – Makes it easier for you to find quotes, etc., for other channels. @ctrappe
Step 3 • Determine other uses (if not done, yet) • Could depend on topic (Examples: KPACE, Powerball winner, campaign results) @ctrappe
@ctrappe
@ctrappe
Questions? @ctrappe
Did I go over time? Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe ChristophTrappe.com UWECI.ORG @ctrappe

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United Way Communications in 2013 - UI Class

  • 1. United Way Communications 2013 University of Iowa April 17, 2013 @ctrappe
  • 2. Hi! • Who is this guy (@ctrappe) ? Where I came from … where I’m heading. ChristophTrappe.com UWECI.org @ctrappe
  • 5. One more change: ZMOT @ctrappe
  • 6. The Zero Moment of Truth @ctrappe
  • 8. Brand voice Serious, but fun. But not silly! Definitely not markety! @ctrappe
  • 9. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest From: ChristophsBlog.com @ctrappe
  • 11. Step 2 • Transcript posted to website – Web searches (Adds content and keywords) – Makes it easier for you to find quotes, etc., for other channels. @ctrappe
  • 12. Step 3 • Determine other uses (if not done, yet) • Could depend on topic (Examples: KPACE, Powerball winner, campaign results) @ctrappe
  • 16. Did I go over time? Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe ChristophTrappe.com UWECI.ORG @ctrappe