Drive attendance to your event with these storytelling and content marketing techniques
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This document discusses strategies for using storytelling and content marketing to drive attendance to events. It recommends focusing on the story and problem the event aims to solve, constantly promoting the event through various channels including social media, creating personas of the target audience, and refining the marketing strategy. The goal is to create useful, relevant, and interesting content that gets widely distributed and helps achieve the event's business goals.
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Drive attendance to your event with these storytelling and content marketing techniques
- 1. Drive attendance to your event with these storytelling and content marketing techniques Christoph Trappe Chief Content Engagement Director Stamats Business Media @ctrappe
- 6. Content marketing strategy overview • The story and problem an event is solving • Constant push, including from others!
- 7. The evolution of social Others sharing PaidOrganic
- 8. Content marketing strategy overview • The story and problem an event is solving • Constant push, including from others! • Personas • Channels • Refinement
- 9. Oversimplified, but content wins when: It’s useful, relevant, interesting. Gets found, distributed well, etc. Business goals
- 11. Created goals (inspired by Ebner)
- 12. Created goals (inspired by Ebner)
- 13. Created goals (inspired by Ebner Verlag)
- 15. "This article exists because it's of interest to our audience, but its goal is to drive readers to take a survey. The survey results are then used to drive a project with revenue attached to it." - Valerie Dennis Craven, editor-in-chief, Buildings Media
- 16. Print and digital drive results based on channel
- 17. Everything must performance and goal driven Top performing writers: 1) Marcus 55 points 2) Emily 54 points 3) ….
- 18. Performance content culture 0 1000 2000 3000 50,000 plus 10,000-49,999 5,000-9,999 1,000-4,999 500-999 100-499 under 100 Article views
- 24. Questions? Comments? Chief Content Engagement Director Stamats Business Media @ctrappe Christoph.trappe@Stamats.com 319-389-9853