SlideShare a Scribd company logo
It’s so hard to share
authentic stories.
By @ctrappe
Mumbai
Mostly because we keep saying that
it is…
#bnlf @ctrappe
Image courtesy of boulemonademoon at FreeDigitalPhotos.net
#bnlf @ctrappe
#bnlf @ctrappe
101+235=?
What’s the right answer?
#bnlf @ctrappe
101 x 235=?
What’s the right answer?
#bnlf @ctrappe
Sometimes there are
different right answers.
Image courtesy of 89studio at FreeDigitalPhotos.net#bnlf @ctrappe
#bnlf @ctrappe
Image courtesy of photostock at FreeDigitalPhotos.net
#bnlf @ctrappe
Authentic stories don’t have right
answers.
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
Image courtesy of digidreamgrafix at FreeDigitalPhotos.net
#bnlf @ctrappe
Politically incorrect ....
#bnlf @ctrappe
Politically incorrect isn’t always
actually incorrect.
#bnlf @ctrappe
Image courtesy of stockimages at FreeDigitalPhotos.net#bnlf @ctrappe
So how to get started?
#bnlf @ctrappe
#bnlf @ctrappe
Not everyone loves us!
What’s your
expertise?
#bnlf @ctrappe
Share constantly
Be educational
Be transparent
#bnlf @ctrappe
Share constantly
Be vulnerable
#bnlf @ctrappe
Who approves
authentic stories anyway?
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
AKA:
Approval hell!
#bnlf @ctrappe
#bnlf @ctrappe
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net
Authentic stories are lived.
Then told!
#bnlf @ctrappe
#Consequences
#bnlf @ctrappe
How brands and organizations interact
#bnlf @ctrappe
Organizational opinion
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
If you only link on social media, you
aren’t doing it right!
#bnlf @ctrappe
60-30-10
#bnlf @ctrappe
60 – Talking
30 – Responding/Resharing
10 - Links
#bnlf @ctrappe
But what will you talk about?
#bnlf @ctrappe
Everything can be commodized,
except what?
#bnlf @ctrappe
#bnlf @ctrappe
Next steps!
• What makes you unique?
• What do you know something about?
• What’s your passion?
• Declare your intent!
My intent!
Questions?
Disagreement?
Etc.
Stay in touch!
AuthenticStorytelling.net
@ctrappe
Tomorrow: Six steps to stop traditional marketing and start
authentic blogging

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