Include Learning & Development sessions into your regular business meeting by Anup Soans, Founder-Editor of MedicinMan (www.medicinman.net) - India’s 1st Magazine for Pharma Field Force Excellence.
Decades ago, Peter Drucker was invited to address the senior management team at General Motors, he asked them a simple, but penetrating question: “Why should I buy a GM car?”
Many senior executives attempted to answer that simple question but, nobody was able to give a convincing answer! The senior managers at General Motors had unlearnt the art of winning customers by not being able to answer the simple question - “Why should I buy a GM car?” But they kept introducing more and more new models which less and less customers bought. And that was the prelude to GM’s decline and bankruptcy.
That question still resonates for every business including Indian Pharma. I wonder how many field sales people - Medical Reps and their managers can answer the question - Why Should the Doctor Rx Your Product? Having a clear answer to that question is the key to winning customers - be they doctors, chemists, distributors or hospitals.
As companies grow larger, hierarchies are created and sales processes like CRM/SFA evolve and become embedded. In the absence of a dynamic top leadership, hierarchy and processes become rigid and difficult to change even though rapidly changing market dynamics demand that they do. Bureaucracy slows down customer-centric decision making and inaction becomes part of the organisation's culture. The emphasis shifts from developing employees and winning customers to launching products and hitting numbers.
Peter Drucker rarely blamed individuals; he saw root causes in the design of organizations—in their structures, processes, norms, and routines. He would ask leaders a few provocative questions: “What is your mission? What should you stop doing? Where has the drive for short-term efficiencies undermined long-term effectiveness? What should be your objectives and guiding principles?”
MAP of Motivation for Pharma Field ForceAnup Soans
Inside this Issue
1. Sales vs. Marketing: the Customer Doesn’t Care! by Salil Kallianpur
In the war between sales and marketing, the customer is hurt the most.
2. The Rural Healthcare Landscape in India by Soumalya Chatterjee
Serving the rural patient is an opportunity for and the responsibility of healthcare companies in India.
3. Differentiating through On-the-job Coaching by K. Hariram
Coaching is a day-to-day activity and not a one-off event.
4. Mastery, Autonomy and Purpose in Field Force Excellence by Anup Soans
MAP enables field sales people to see the big picture and use their abilities to implement strategies systematically even in the absence of oversight.
5. Free Medicines or Better Health? by Salil Kallianpur
The underlying assumption of Rahul Gandhi’s manifesto is that merely providing medicines free would help improve the health and the productivity of the nation. In isolation that is simply not true.
6. Improving the Efficiency of MRs by Dr. Aniruddha Malpani
Pharmaceutical companies need to invest in better ways of ensuring that their MRs get quality face to face time with the doctor.
7. Knowledge for the Field Force Series by Dr. Amit Dang
Oral Anti-Diabetic Agents – II
8. Book Review: Bad Pharma: How Medicine Is Broken and How We Can Fix It by Ben Goldacre reviewed by Prof. Vivek Hattangadi
SuperVision for the SuperWiser Pharma Front-line ManagerAnup Soans
Front-line Managers are the Key to Field Force Excellence in Pharma and Devices. Yet their development is left to chance. SuperVision for the SuperWiser Front-line Managers is a comprehensive professional skill development resource for Pharma Front-line Manager to be an Effective Business Manager and Team Leader.
Pharma Front-line Manager - Demand Generation or Sales Closing?Anup Soans
Too many leaders are like travel agents – they want to send people where they’ve never been. - John Maxwell.
Travel agents are terrific salesmen - they sell exotic holiday packages to gullible tourists, who discover ramshackle accommodation and poor amenities to their disappointment.
Once the payment is made, the travel agent is often unhelpful and the tourist is left to his own devices to discover the destination through his own efforts.
Indian Pharma sales team leaders (FLMs) are often like travel agents - directing their field force to achieve sales targets, they themselves have no clue about. Instead they should be like veteran tour guides who take people along with them to places, they know thoroughly.
Pharma field sales work is a really long journey of discovery - a tough one at that; full of hurdles, challenges and disappointments. The results are often not commensurate with efforts and without the expertise of FLMs, medical reps can give up quickly or become cynical. But for those who persist and learn how the business works, pharma sales is a rewarding career.
The single most important factor in making this journey worthwhile is the FLM’s character (to build trust) and his competence (to solve problems). Character and competence together will determine the quality of FLM’s relationship with his team of medical reps and their ability to generate demand for their brands.
Medicinman Training for Pharma Field Force ExcellenceAnup Soans
Empower your Field Force with Learning and Development facilitated by MedicinMan Editor, Anup Soans.
MedicinMan Programs combine left-brain logic with right-brain ‘magic’ to create learning that is truly memorable.
All programs are designed according to adult-learning principles and are highly kinesthetic and visually compelling.
How Can Medical Reps Achieve Breakthrough Performance?Anup Soans
In the 1940s, pilots had a belief that it was impossible to fly faster than the speed of sound. Their belief was supported by the prevailing theory that transonic forces would tear the aircraft apart. Captain Chuck Yeager of the US Air Force smashed that belief on October 14, 1947, when he broke the sound barrier.
Like those pilots, Medical Reps also have various limiting beliefs that hold them back from breaking barriers. These limiting beliefs impact their performance on a daily basis -- till they become like the fly-in-the-jar that kept hitting the lid and eventually gave up, thinking that the lid was the sky!
Decades ago, Peter Drucker was invited to address the senior management team at General Motors, he asked them a simple, but penetrating question: “Why should I buy a GM car?”
Many senior executives attempted to answer that simple question but, nobody was able to give a convincing answer! The senior managers at General Motors had unlearnt the art of winning customers by not being able to answer the simple question - “Why should I buy a GM car?” But they kept introducing more and more new models which less and less customers bought. And that was the prelude to GM’s decline and bankruptcy.
That question still resonates for every business including Indian Pharma. I wonder how many field sales people - Medical Reps and their managers can answer the question - Why Should the Doctor Rx Your Product? Having a clear answer to that question is the key to winning customers - be they doctors, chemists, distributors or hospitals.
As companies grow larger, hierarchies are created and sales processes like CRM/SFA evolve and become embedded. In the absence of a dynamic top leadership, hierarchy and processes become rigid and difficult to change even though rapidly changing market dynamics demand that they do. Bureaucracy slows down customer-centric decision making and inaction becomes part of the organisation's culture. The emphasis shifts from developing employees and winning customers to launching products and hitting numbers.
Peter Drucker rarely blamed individuals; he saw root causes in the design of organizations—in their structures, processes, norms, and routines. He would ask leaders a few provocative questions: “What is your mission? What should you stop doing? Where has the drive for short-term efficiencies undermined long-term effectiveness? What should be your objectives and guiding principles?”
MAP of Motivation for Pharma Field ForceAnup Soans
Inside this Issue
1. Sales vs. Marketing: the Customer Doesn’t Care! by Salil Kallianpur
In the war between sales and marketing, the customer is hurt the most.
2. The Rural Healthcare Landscape in India by Soumalya Chatterjee
Serving the rural patient is an opportunity for and the responsibility of healthcare companies in India.
3. Differentiating through On-the-job Coaching by K. Hariram
Coaching is a day-to-day activity and not a one-off event.
4. Mastery, Autonomy and Purpose in Field Force Excellence by Anup Soans
MAP enables field sales people to see the big picture and use their abilities to implement strategies systematically even in the absence of oversight.
5. Free Medicines or Better Health? by Salil Kallianpur
The underlying assumption of Rahul Gandhi’s manifesto is that merely providing medicines free would help improve the health and the productivity of the nation. In isolation that is simply not true.
6. Improving the Efficiency of MRs by Dr. Aniruddha Malpani
Pharmaceutical companies need to invest in better ways of ensuring that their MRs get quality face to face time with the doctor.
7. Knowledge for the Field Force Series by Dr. Amit Dang
Oral Anti-Diabetic Agents – II
8. Book Review: Bad Pharma: How Medicine Is Broken and How We Can Fix It by Ben Goldacre reviewed by Prof. Vivek Hattangadi
SuperVision for the SuperWiser Pharma Front-line ManagerAnup Soans
Front-line Managers are the Key to Field Force Excellence in Pharma and Devices. Yet their development is left to chance. SuperVision for the SuperWiser Front-line Managers is a comprehensive professional skill development resource for Pharma Front-line Manager to be an Effective Business Manager and Team Leader.
Pharma Front-line Manager - Demand Generation or Sales Closing?Anup Soans
Too many leaders are like travel agents – they want to send people where they’ve never been. - John Maxwell.
Travel agents are terrific salesmen - they sell exotic holiday packages to gullible tourists, who discover ramshackle accommodation and poor amenities to their disappointment.
Once the payment is made, the travel agent is often unhelpful and the tourist is left to his own devices to discover the destination through his own efforts.
Indian Pharma sales team leaders (FLMs) are often like travel agents - directing their field force to achieve sales targets, they themselves have no clue about. Instead they should be like veteran tour guides who take people along with them to places, they know thoroughly.
Pharma field sales work is a really long journey of discovery - a tough one at that; full of hurdles, challenges and disappointments. The results are often not commensurate with efforts and without the expertise of FLMs, medical reps can give up quickly or become cynical. But for those who persist and learn how the business works, pharma sales is a rewarding career.
The single most important factor in making this journey worthwhile is the FLM’s character (to build trust) and his competence (to solve problems). Character and competence together will determine the quality of FLM’s relationship with his team of medical reps and their ability to generate demand for their brands.
Medicinman Training for Pharma Field Force ExcellenceAnup Soans
Empower your Field Force with Learning and Development facilitated by MedicinMan Editor, Anup Soans.
MedicinMan Programs combine left-brain logic with right-brain ‘magic’ to create learning that is truly memorable.
All programs are designed according to adult-learning principles and are highly kinesthetic and visually compelling.
How Can Medical Reps Achieve Breakthrough Performance?Anup Soans
In the 1940s, pilots had a belief that it was impossible to fly faster than the speed of sound. Their belief was supported by the prevailing theory that transonic forces would tear the aircraft apart. Captain Chuck Yeager of the US Air Force smashed that belief on October 14, 1947, when he broke the sound barrier.
Like those pilots, Medical Reps also have various limiting beliefs that hold them back from breaking barriers. These limiting beliefs impact their performance on a daily basis -- till they become like the fly-in-the-jar that kept hitting the lid and eventually gave up, thinking that the lid was the sky!
Medical Rep to President - Inspiring Story of Subroto BanerjeeAnup Soans
Inside this Issue
1. In Conversation with Subroto Banerjee by Anup Soans
Subroto Banerjee shares his thoughts on what’s driving Indian pharma and what’s holding it back.
2. Ten Steps to Becoming a Leader-Manager by K. Hariram
10 ‘do’s’ and ‘don’ts’ for new and aspiring people- managers and team leaders.
3. Overcoming Attention Deficit Disorder in Everyday Detailing by Dineish Pardesi
Pharma selling is an art that requires the combination of scientific value-add and presentation skills to make an impact in the mind of the Doctors.
4. Visual Card: An Alternative to Visual Aid? by Mayank Bedi
A digital card with product information can add a new dimension to in-clinic interaction.
5. Drivers of Sales force Effectiveness by Prof. Vivek Hattangadi
A refresher on what Sales Force Effectiveness (SFE) is and is not.
6. The OTC Market in India: Some Growth Drivers by Kumud Kandpal
Socio-economic changes that are driving the growth of the OTC market in India.
7. Chai pe Charcha by Kailash Khatod
10 lessons learnt by a Product Manager (PM) from the Prime Minister (PM) of India.
8. Artwork by M.Pharm student Varsha Phirke
Pharma Field Force Excellence 2016 and BrandStormAnup Soans
MedicinMan February 2016 issue
Please download your FREE copy to know all about FFE 2016 and BrandStorm - Indian Pharma's premier events for Field Force and Brand Building
Pharma Managers Must Know the Difference between Leading & ManagingAnup Soans
Management is about control and there are only three things that can be controlled - Time, Quality and Money (TQM). Whichever of those three takes precedent, the other two will suffer. If you want quality, you will have to spend more time and money. If you want it faster and with good quality, then cost will go up. If money (profit) is most important, then quality and time will have to take a back seat. Davids calls TQM, the triple constraint of management. Where do people fit in TQM? People do not come under TQM as people cannot be managed or controlled. People come under leadership.
How to Become an Effective Front-line Manager?Anup Soans
Believe in Your Gifts Even When Others Don’t!
But don't just sit down and expect your gift to somehow change your life. Sharpen your gift like a blacksmith sharpens iron with fire and hammer till it becomes a useful tool.
Only then it will become crystal clear to others that you're gifted! Then your life will change!
Enroll today in MedicinMan Certification Program for FLMs - 12 Modules in 12 Months will sharpen you into an Effective Business Manager and an Inspiring Sales Team Leader.
5 Megatrends in Learning and DevelopmentAnup Soans
Embedding a Culture of Learning and Development in Pharma by Diksha Fouzdar
How pharma can make learning and development deliver real value to employees and become a part of the company’s DNA.
Is Pharma Losing Good Salespeople and Getting Bad Managers?Anup Soans
The skills needed to succeed as a Medical Rep and those needed to be effective as an Front-line Manager are completely different. It's like Sachin Tendulkar being promoted to Captaincy without the necessary orientation. The result - India lost a great batsman and got a poor Captain.
Pharma Marketing - Improvement or Insanity? August MedicinManAnup Soans
1. Pharma Marketing: Continuous Improvement or Insanity? by Salil Kallianpur
Why does Indian pharma insist on fixing a model that seems to be obsolete?
2. The Marks of a Super Rep by Shashikant Iyengar
Small things that make a BIG difference in the life of a Medical Rep.
3. Customer-Centric Interaction for the Medical Rep by Srinivas Pothapragada
The sales process that puts the Customer at the center of your sales interactions.
4. Prepare to Promote by K. Hariram
How to build a pipeline of capable individuals to fill the roles of FLM and SLM.
5. Why Great Strategy Often Fails by Prof. Vivek Hattangadi
How to avoid the pitfalls of strategy execution.
6. Introduction to Diabetes Mellitus by Dr. Amit Dang
What the Field Force needs to know about the disease that affects over 50 million Indians.
7. Five Steps to Breakthrough Performance by Anup Soans
How FLMs can deliver breakthrough sales performance with their teams.
MedicinMan August 2017 - Role of 2nd Line Manager in PharmaAnup Soans
1. Incentivizing a Patient-First Approach in Indian Pharma – interview with Annaswamy Vaidheesh
A conversation with Annaswamy Vaidheesh, Vice President, OPPI, VP, South Asia & Managing Director, India, GSK on GSKs initiatives to meet the demands of Indian pharma in the digital age while putting the patient first
2. The Indian Pharma Brand Story: From Independence to Now by Vivek Hattangadi
Vivek Hattangadi traces the story of Indian pharma branding from Independence till today through his personal and professional experiences
3. The Second-line Manager as Both Actor and Architect by Sunder Ramachandran
Operational effectiveness and strategic alignment are the two KPIs for every successful second-line manager
4. To SWOT or not to SWOT by K. Hariram
Understanding the strategic intent behind SWOT analysis
Key Challenges Facing Pharma Industry and the Way ForwardAnup Soans
Suresh Subramanian, pharma veteran discusses Key Challenges Facing Pharma Industry and the Way Forward on Saturday, 27th March at 6 PM on https://www.credoweb.in/discussion/630/key-challenges-facing-pharma-industry-and-the-way-forward
Ethics in Indian Healthcare - MedicinMan October 2016Anup Soans
Inside this Issue
1. New Product Launch: An Opportunity to Launch Your Own Career! a Book Extract from HardKnocks for the GreenHorn by Anup Soans
Product launches are tracked very closely by senior management and Medical Reps who contribute to its success can easily bring themselves to the attention of management. Here’s how to get it right.
2. The Power of Emotions in Brand Building by Vivek Hattangadi
Emotions are powerful tools in the hands of marketers to draw attention, inspire action and increase retention of customers.
3. Coaching: the Art of Creating New Possibilities by K. Hariram
Anticipation of hurdles and proactively responding to them is at the heart of sales coaching.
4. BOOK REVIEW: The Ethical Doctor an extract from the Huffington Post
A deep examination of the state of the medical profession that asks the question: “Is it possible to be an ethical doctor today?”
5. BOOK REVIEW: Dissenting Diagnosis an extract from India Medical Times
A group of ethical medical practitioners talk about their profession’s declining standards, and then invite us to join them in their efforts to arrest that decline.
6. Moral Intelligence and Leadership in Pharma a Book Extract from SuperVision for the SuperWiser Front-line Manager by Anup Soans
Moral Intelligence is like a compass or the light from a lighthouse, enabling leaders to steer organizations in all kinds of weather and create trust in their leadership.
Inside This Issue
1. What the Doctor Wants from the MR
by Dr. Aniruddha Malpani, MD
Doctors want MRs who are knowledge workers, willing and able to partner with him to better serve his patients.
2. The Marks of a True Professional
by Rachana Narayan
A True Professional is one who has achieved a high standard of “Personal Quality” in everything from dressing sense to professional knowledge and inter-personal relationships.
3. Paradigm Shift
by Sharad Virmani
How Pharma companies can survive and thrive in the New DPCO era.
4. The Single-Minded Success of Sachin Tendulkar
by RM Saravanan
What Gen-Y can learn from the cricket-or-nothing attitude of the Little Master.
5. Catch People Doing Things Right
by K. Hariram
FLMs must proactively engage their team in doing the right things and doing things right.
6. Building Sales Teams from Scratch
by Anup Soans
Every team goes through the stages of Forming, Storming and Norming before they can start Performing
7. Observational Research in Healthcare
by Javed Shaikh & Shafaq Shaikh
8. Patient Reported Outcome Measures in Pharmacoeconomics
by Mahendra Rai & Nishkarsh Likhar
Social marketing (the marketing of social change) has four decades of experience in bringing about systematic and systemic change in the broader society. Marketing’s role as a means for understanding the individual, their needs, world views and barriers to change can be used equally effectively within the organisation (as well as without an organisation). This paper overviews a set of the key models for managing the social change process from the macro-level through to understanding and addressing the individual’s needs for during periods of change.
Inside this Issue:
1. Listening to the Patient by Hanno Wolfram
The answer to the simple question – “Dear patient, to which degree has your health problem been solved or alleviated?” – might be your company’s most important metric.
2. Getting the Bang for Your Buck from Training by K. Hariram
What you do post-training is crucial to the long-term effectiveness of your training programs.
3. 3 Principles of Steve Jobs by Prof. Vivek Hattangadi
Using Empathy, Focus and Imputation to deliver value and to delight your customers.
4. Is Indian Pharma Future-Ready? by Salil Kallianpur
The nature of healthcare delivery is changing rapidly. Can Indian pharma keep pace?
5. Trial by Fire by Dr. Viraj Suvarna
Much rhetoric has muddied the water of what exactly is at stake for clinical trials in India.
6. 42 Years at Pfizer - Special Report
Sudhir Ganguly recently retired after a 42 year stint at Pfizer.
This presentation will help the pharma first-line leaders to know how rich their job is.
They are not mere managers - they are the industry leaders of tomorrow.
All FLLs should realize this and strive for corporate maturity.
Medical Rep to President - Inspiring Story of Subroto BanerjeeAnup Soans
Inside this Issue
1. In Conversation with Subroto Banerjee by Anup Soans
Subroto Banerjee shares his thoughts on what’s driving Indian pharma and what’s holding it back.
2. Ten Steps to Becoming a Leader-Manager by K. Hariram
10 ‘do’s’ and ‘don’ts’ for new and aspiring people- managers and team leaders.
3. Overcoming Attention Deficit Disorder in Everyday Detailing by Dineish Pardesi
Pharma selling is an art that requires the combination of scientific value-add and presentation skills to make an impact in the mind of the Doctors.
4. Visual Card: An Alternative to Visual Aid? by Mayank Bedi
A digital card with product information can add a new dimension to in-clinic interaction.
5. Drivers of Sales force Effectiveness by Prof. Vivek Hattangadi
A refresher on what Sales Force Effectiveness (SFE) is and is not.
6. The OTC Market in India: Some Growth Drivers by Kumud Kandpal
Socio-economic changes that are driving the growth of the OTC market in India.
7. Chai pe Charcha by Kailash Khatod
10 lessons learnt by a Product Manager (PM) from the Prime Minister (PM) of India.
8. Artwork by M.Pharm student Varsha Phirke
Pharma Field Force Excellence 2016 and BrandStormAnup Soans
MedicinMan February 2016 issue
Please download your FREE copy to know all about FFE 2016 and BrandStorm - Indian Pharma's premier events for Field Force and Brand Building
Pharma Managers Must Know the Difference between Leading & ManagingAnup Soans
Management is about control and there are only three things that can be controlled - Time, Quality and Money (TQM). Whichever of those three takes precedent, the other two will suffer. If you want quality, you will have to spend more time and money. If you want it faster and with good quality, then cost will go up. If money (profit) is most important, then quality and time will have to take a back seat. Davids calls TQM, the triple constraint of management. Where do people fit in TQM? People do not come under TQM as people cannot be managed or controlled. People come under leadership.
How to Become an Effective Front-line Manager?Anup Soans
Believe in Your Gifts Even When Others Don’t!
But don't just sit down and expect your gift to somehow change your life. Sharpen your gift like a blacksmith sharpens iron with fire and hammer till it becomes a useful tool.
Only then it will become crystal clear to others that you're gifted! Then your life will change!
Enroll today in MedicinMan Certification Program for FLMs - 12 Modules in 12 Months will sharpen you into an Effective Business Manager and an Inspiring Sales Team Leader.
5 Megatrends in Learning and DevelopmentAnup Soans
Embedding a Culture of Learning and Development in Pharma by Diksha Fouzdar
How pharma can make learning and development deliver real value to employees and become a part of the company’s DNA.
Is Pharma Losing Good Salespeople and Getting Bad Managers?Anup Soans
The skills needed to succeed as a Medical Rep and those needed to be effective as an Front-line Manager are completely different. It's like Sachin Tendulkar being promoted to Captaincy without the necessary orientation. The result - India lost a great batsman and got a poor Captain.
Pharma Marketing - Improvement or Insanity? August MedicinManAnup Soans
1. Pharma Marketing: Continuous Improvement or Insanity? by Salil Kallianpur
Why does Indian pharma insist on fixing a model that seems to be obsolete?
2. The Marks of a Super Rep by Shashikant Iyengar
Small things that make a BIG difference in the life of a Medical Rep.
3. Customer-Centric Interaction for the Medical Rep by Srinivas Pothapragada
The sales process that puts the Customer at the center of your sales interactions.
4. Prepare to Promote by K. Hariram
How to build a pipeline of capable individuals to fill the roles of FLM and SLM.
5. Why Great Strategy Often Fails by Prof. Vivek Hattangadi
How to avoid the pitfalls of strategy execution.
6. Introduction to Diabetes Mellitus by Dr. Amit Dang
What the Field Force needs to know about the disease that affects over 50 million Indians.
7. Five Steps to Breakthrough Performance by Anup Soans
How FLMs can deliver breakthrough sales performance with their teams.
MedicinMan August 2017 - Role of 2nd Line Manager in PharmaAnup Soans
1. Incentivizing a Patient-First Approach in Indian Pharma – interview with Annaswamy Vaidheesh
A conversation with Annaswamy Vaidheesh, Vice President, OPPI, VP, South Asia & Managing Director, India, GSK on GSKs initiatives to meet the demands of Indian pharma in the digital age while putting the patient first
2. The Indian Pharma Brand Story: From Independence to Now by Vivek Hattangadi
Vivek Hattangadi traces the story of Indian pharma branding from Independence till today through his personal and professional experiences
3. The Second-line Manager as Both Actor and Architect by Sunder Ramachandran
Operational effectiveness and strategic alignment are the two KPIs for every successful second-line manager
4. To SWOT or not to SWOT by K. Hariram
Understanding the strategic intent behind SWOT analysis
Key Challenges Facing Pharma Industry and the Way ForwardAnup Soans
Suresh Subramanian, pharma veteran discusses Key Challenges Facing Pharma Industry and the Way Forward on Saturday, 27th March at 6 PM on https://www.credoweb.in/discussion/630/key-challenges-facing-pharma-industry-and-the-way-forward
Ethics in Indian Healthcare - MedicinMan October 2016Anup Soans
Inside this Issue
1. New Product Launch: An Opportunity to Launch Your Own Career! a Book Extract from HardKnocks for the GreenHorn by Anup Soans
Product launches are tracked very closely by senior management and Medical Reps who contribute to its success can easily bring themselves to the attention of management. Here’s how to get it right.
2. The Power of Emotions in Brand Building by Vivek Hattangadi
Emotions are powerful tools in the hands of marketers to draw attention, inspire action and increase retention of customers.
3. Coaching: the Art of Creating New Possibilities by K. Hariram
Anticipation of hurdles and proactively responding to them is at the heart of sales coaching.
4. BOOK REVIEW: The Ethical Doctor an extract from the Huffington Post
A deep examination of the state of the medical profession that asks the question: “Is it possible to be an ethical doctor today?”
5. BOOK REVIEW: Dissenting Diagnosis an extract from India Medical Times
A group of ethical medical practitioners talk about their profession’s declining standards, and then invite us to join them in their efforts to arrest that decline.
6. Moral Intelligence and Leadership in Pharma a Book Extract from SuperVision for the SuperWiser Front-line Manager by Anup Soans
Moral Intelligence is like a compass or the light from a lighthouse, enabling leaders to steer organizations in all kinds of weather and create trust in their leadership.
Inside This Issue
1. What the Doctor Wants from the MR
by Dr. Aniruddha Malpani, MD
Doctors want MRs who are knowledge workers, willing and able to partner with him to better serve his patients.
2. The Marks of a True Professional
by Rachana Narayan
A True Professional is one who has achieved a high standard of “Personal Quality” in everything from dressing sense to professional knowledge and inter-personal relationships.
3. Paradigm Shift
by Sharad Virmani
How Pharma companies can survive and thrive in the New DPCO era.
4. The Single-Minded Success of Sachin Tendulkar
by RM Saravanan
What Gen-Y can learn from the cricket-or-nothing attitude of the Little Master.
5. Catch People Doing Things Right
by K. Hariram
FLMs must proactively engage their team in doing the right things and doing things right.
6. Building Sales Teams from Scratch
by Anup Soans
Every team goes through the stages of Forming, Storming and Norming before they can start Performing
7. Observational Research in Healthcare
by Javed Shaikh & Shafaq Shaikh
8. Patient Reported Outcome Measures in Pharmacoeconomics
by Mahendra Rai & Nishkarsh Likhar
Social marketing (the marketing of social change) has four decades of experience in bringing about systematic and systemic change in the broader society. Marketing’s role as a means for understanding the individual, their needs, world views and barriers to change can be used equally effectively within the organisation (as well as without an organisation). This paper overviews a set of the key models for managing the social change process from the macro-level through to understanding and addressing the individual’s needs for during periods of change.
Inside this Issue:
1. Listening to the Patient by Hanno Wolfram
The answer to the simple question – “Dear patient, to which degree has your health problem been solved or alleviated?” – might be your company’s most important metric.
2. Getting the Bang for Your Buck from Training by K. Hariram
What you do post-training is crucial to the long-term effectiveness of your training programs.
3. 3 Principles of Steve Jobs by Prof. Vivek Hattangadi
Using Empathy, Focus and Imputation to deliver value and to delight your customers.
4. Is Indian Pharma Future-Ready? by Salil Kallianpur
The nature of healthcare delivery is changing rapidly. Can Indian pharma keep pace?
5. Trial by Fire by Dr. Viraj Suvarna
Much rhetoric has muddied the water of what exactly is at stake for clinical trials in India.
6. 42 Years at Pfizer - Special Report
Sudhir Ganguly recently retired after a 42 year stint at Pfizer.
This presentation will help the pharma first-line leaders to know how rich their job is.
They are not mere managers - they are the industry leaders of tomorrow.
All FLLs should realize this and strive for corporate maturity.
A speech given in Yodak Hospital, the 6th International Symposium of Cardiac Thorascopic Surgery, 10/25/2014; a report of endoscopic cardiac surgery in Taiwan
Want to exercise without going to a gym?
Walking is a great form of exercise that you can do alone, with others, outside or inside.
Follow these great tips to make the most out of your next walk!
The Employee Point of View: The Economic DownturnCitrix Online
This new SHRM Research white paper takes a close look at how employees are responding to the economic recession and anticipates likely workforce trends during the recovery.
Why Pharma Front-line Managers Must Excel at TeamworkAnup Soans
Inside this Issue
1. The Challenge of Healthcare Access in India by K. Hariram
India’s health access gap is a matter of grave concern – and opportunity – for healthcare planners and providers.
2. 5 Questions for Salil Kallianpur
An industry veteran answers 5 questions by MedicinMan on his professional life and outlook for the industry
3. Pharma Training: The Competency Model by Satya Mahesh
A refresher on the well-established learning model and its application to Indian Pharma
4. Success Story: Vivek Mishra
The author started his career in pharmaceutical sales and is currently GM at Sericare – a silk-based health products company
5. The Rise of Mankind in the Consumer Healthcare and OTC Segment by Kumud Kandpal
The company’s success can be attributed to a combination of aggressive marketing and a bold distribution strategy
6. “Engaging Drs in the Healthcare Revolution by HBR” Review by K. Hariram
HBR article on the application of behavioral science while reaching out to stakeholders in the healthcare ecosystem
7. Survey of Digital Technology Adoption by Drs by Sanil Jagiwala and Vibha Kawa
Two MBA students survey Doctors on the acceptability of digital technology to aid in-clinic interaction
Our Eight Tips Revealed: Employee Development Program Best PracticesChronus
It's time to show your employees some love! We've got eight tips to guide you through the development and execution process for creating an effective employee development career program.
Chronus is the leading provider of mentoring and talent development software. Leveraging the power of learning through others, Chronus creates experiences that drive employee career and leadership development, new hire onboarding, student mentoring, and more. Chronus' mentoring, coaching, and onboarding solutions are used by organizations worldwide.
LeAP is the short form of Leadership Accelerator Program and an effective solution to address issues around performance acceleration
The fundamental pedagogy of this program is based on the attributes of Situational Leadership
A visit was conducted at macter pharma mazimabad site area with their human resource manager about HR and green HRM in pakistan. Thanks to MR MOHSIN YASIN KHAN
Taking Care of Business (TCOB) - Training & Consulting Solutions for SMEsElaine Cercado
Taking Care of Business (TCOB) is POWERinU's approach to assist local enterprises who commit to embark on and sustain business improvement efforts through training, consulting, coaching and mentoring. This is our way of empowering the SME sector in Singapore, Philippines and the rest of Asia.
An Infectious Disease Specialist, Dr Mandar Kubal Speaks to Pharma on How it ...Anup Soans
Key Point from the Q &A with Dr. Mandar Kubal, Mumbai
Telemedicine has become a very useful tool for clinicians to manage their patients.
Given the ever changing contours of Covid19 treatment, doctors have to check daily for online resources.
It would be wonderful if pharma can provide every specialty the latest developments in treating Covid19 with pre existing conditions instead of sending their unvaccinated field force to give brand reminders.
Pharma should seek frontline worker status for Medical Reps and Field Managers as they are critical to maintain the drug supply chain.
Treat the Field Force as an asset and protect them, instead of pushing them onto the field without vaccination.
And many more insights from a clinician at the frontlines of treating Covid19 patients.
Now on MedicinMan YouTube Channel - https://youtu.be/J_p3paeO_eg
MedicinMan CEO Roundtable 2021 is here... Saturday, Feb 27thAnup Soans
Covid-19 has hugely affected the modes of interaction between physicians and pharma Sales Force.
As of February 2021, most pharma companies in India re-started their F2F visits even though most corporate hospitals have restricted access to salesforce
What is keeping most CEOs awake – How to respond to customer expectations and adjust the content and format accordingly.
How to track complexities of implementation of a new model into marketing & sales teams.
Many research reports have indicated that a hybrid (mixed model) that includes face to face and digital interactions are favoured by most respondent Physicians.
The other challenge is the need to change the outdated traditional digital model, which is overused and creates digital noise into an innovative interactive model.
Register Now: https://lnkd.in/gmJK8et
Key Account Management - Time for India Pharma to Adopt KAMAnup Soans
Pharma's 40-year Model of Pitching to the HCPs is Over says Hanno Wolfram author of Key Account Management in Pharma...
Watch the webinar on Digital Excellence Pharma Academy today at 6 PM to know more - https://lnkd.in/gjZRN6q
How can Pharma Use Digital to Engage Doctors and Understand PatientsAnup Soans
Doctors and patients are already using digital for many healthcare needs. Telemedicine is a prime example.
A Webinar by Dr. Shenoy Robinson today at 6 PM on - https://www.credoweb.in/discussion/604/how-can-pharma-use-digital-to-engage-doctors-and-understand-patients
How can Pharma Use Digital to Engage Doctors and Understand Patients
Why Indian Pharma Needs to Enable Managers to Develop TalentAnup Soans
People need the support of their leaders and organisations processes to develop their talents.
Deep Bhandari delves deep into the topic of Talent Development and its impact on individuals and organisations.
Digital Excellence Pharma Academy Certification ProgramAnup Soans
Now on YouTube: Gartner's Top Five Priorities for Pharma Business Leaders and @Hariram K's Key Learning Points on Leadership
25-minute discussion with Deep Bhandari on the Gartner Report and Leadership Imperatives by Hariram Krishnan on How the DEPA Certification Program Can Make Pharma Professionals Future Proof
https://lnkd.in/gHiT_WU via @YouTube
Architecture To Develop Pharma Business Leaders For Today and Tomorrow Anup Soans
4 Factors of Digital Transformation
1. Leadership Mindset for Digital Transformation
2. Digital Transformation - Why and How to Do it Right
3. Sales and Sales Management - Challenges & Solutions
4. Customer/Patient Centricity - Why and How to Do it Right
What is Indian Pharma Thinking about Digital? A Research ProjectAnup Soans
First Ever Indian Pharma Centric Survey: A CredoWeb India – #MedicinMan Research Project
As a part of Digital Excellence Pharma Academy , we initiated a research project with a detailed survey to understand the current status and issues faced by Indian Pharma companies in adopting digital to bridge the pharma – physicians disconnect.
You can know more about the scope and scale of this research project and survey at https://lnkd.in/gR5JMer
Digital Excellence Pharma Academy - Webinar & Online Certification ProgramAnup Soans
Ready for the next Webinar on Digitalisation of Pharma Marketing?
Digital Excellence Pharma Academy a partnership between MedicinMan and CredoWeb not only equips pharma/devices/diagnostics/disposable company employees with KA$H (you’ll learn about KA$H soon in the future webinars), but offers you the ability to adopt the digital platform to communicate and engage your customers and create lasting experiences to build your relationship with customers.
To know more on how to engage doctors via digital, attend 40+ webinars brought to you by CredoWeb in partnership with MedicinMan - follow 3 simple steps:
Go to www.credoweb.in
Create your “Pharma professional” registration
Follow Digital Excellence Pharma Academy page and stay tuned for our webinars for which you will be cordially invited
The Mankind Pharma Story by Dr. Sumit GhoshalAnup Soans
Mankind was established in 1991, almost a decade after the industry leaders of today including Dr.Reddy’s and Sun Pharma, but has grown considerably faster than its contemporaries...
One reason for this is that unlike major drug makers who have a large portfolio of hundreds of products, mankind prefers to concentrate on a much smaller number of high value products. “they don’t bother with smaller products with a potential value of less than Rs.5 crore,” says a long-time industry watcher. thus Health OK, their OTC product, which is a combination of vitamins and nutritional medicines was able to generate Rs.50 crore in revenue within a year of its launch in 2014-15.
This is also the approach adopted by some multinationals like Sanofi, whose CEO Chris Viebacher said, that his company obtained a lion’s share of its revenue from just 15 top selling patented products...
Indian Pharma and Retail Pharmacies - Sales View PollAnup Soans
The Sales View poll concluded with valuable information on several key aspects of the Indian Pharmaceutical field force, especially in the strategies employed by medical sales reps to obtain marketing intelligence. With sales force considered to be a strong pillar of the pharmaceutical industry, gaining pointers on their day-to-day operations, and challenges faced, is indeed an asset in improving the pharma industry.
Such weekly and monthly data analysis by IQVIA and leading pharma KOLs will help you understand market dynamics better. Do participate in our polls and keep up with the latest opinions and trends on IQVIA Sales View.
Healthcare's Future will be Patient ExperienceAnup Soans
With healthcare reform now opening the door to more insured patients, it is not overwhelming what we hear nowadays that market access is dead and patient access is the new prescription for healthcare marketing.
Patient access helps when there is precariousness in the benefits, which will never be fully known until a product is used in the real world and over a period of time.
A patient access centered mindset aims to understand the patient and provider pathways, with the ultimate objective that all those patients who can optimally benefit from a product can have the access to the product.
Instead of a win/lose mindset at the core of market access, patient access tries to create win/win/win solutions that lead to value for patients, companies, and the healthcare system at large.
In such a scenario, several issues that should deal with patient access should be addressed such as:
Patient access as a guiding principle across all functions
Developing a clear and compelling value proposition for each stakeholder group
Creating a formal framework for understanding the impact of decisions on patient access
Getting payer input and advice early on
Enhanced patient satisfaction
Improved communication through shared data
Unethical Practices in Pharma - Interesting Study from Pakistan Anup Soans
This study clarifies the current pharmaceutical drug promotion and prescribing practices in Pakistan. The majority of prescribers and national pharmaceutical firms and to some extent the multinational pharmaceuticals are involved in unethical practices in drug promotion and prescribing. Alarming policies governing the drug promotion and prescribing are required to be implemented by the concerned regulatory authorities to avoid unnecessary harm to the patient’s life and pocket through the unethical drug promotion. The prescribers should not accept any incentives, gifts of financial value from any pharmaceutical companies in return for an increase in prescribing selected brand. On the other hand, pharmaceutical companies must compete in the market on the basis of the drug quality and do not offer any valuable gift and incentives to the prescribers. The interaction between doctors and phar- maceutical firms should be restricted within acceptable boundaries and the authorities must be prepared to play an active role. Strengthening the regulatory machinery and formulating policies in this regard in neces- sary. It is essential that a health care professional such as a pharmacist can play an important role in this process since he/she is an expert in the pharmaceutical field as well as more aware of the outcomes of unethical drug prescribing practices such as polypharmacy and adverse drug reactions.
Healthcare in India - a Dystopian World | Book review by Dr. Sumit GhosalAnup Soans
Once upon a time, there used to be something known as the medical profession, comprising of doctors, nurses and others who worked at hospitals. in those good old days, over 90 per cent of hospitals and health centres were publicly owned – central or state government, municipal corporations, companies and so on. there were also a few charitable trust hospitals that functioned in a similar manner as the public hospitals.
Things began to change in the 1980s, when the first ‘for-profit’ hospital (apollo) was set up, and the central government redefined hospitals as the “healthcare industry” making them eligible for bank loans and other forms of financing. and medical professionals became known as “healthcare providers” though some senior doctors didn’t quite like the new designation.
The book, Healers or Predators, is not just timely, but also very appropriate. in his foreword, Nobel Laureate, Amartya Sen describes the scenario as depressing, but the situation is much more – a dystopian world from which there is no escape! the reason is a combination of exploitative hospitals, a callous government, nearly non-existent regulation of all parties – doctors, hospitals, medical gadget manufacturers, and the pharma sector!
The book covers a wide canvas: from the flaws in the Medical Council of India, to moral, ethical and societal questions affecting the medical profession.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Wondering How to Add Value to Your Pharma Field Force Business Meeting?
1. anupsoans@gmail.com | +91-934-2232-949 | www.medicinman.net
ANUP SOANS
FACILITATOR PROFILE
Pharma-specific Training:
Medical Representatives
Field Sales Managers
Senior Managers
Anup Soans speaking at FFE 2013, Mumbai.
Signature Programs for Medical Representatives
KA$H=CASH
KNOWLEDGE ATTITUDES SKILLS HABITS
Constructed on the fundamental premise that a
Medical Representative’s success depends on his
Knowledge, Attitudes, Skills and Habits (KA$H).
Representatives seek success in their personal
and professional lives but look for it in the wrong
places leaving them frustrated. Companies and
bottom-lines suffer when the front-line is not fully engaged. KA$H=CASH is a high-engagement
module for customer-facing employees.
REPEAT Rx
Repeat Rx is an advanced module for customer-facing
Representatives based on the book by Anup Soans.
Repeat Rx focuses on building lasting relationships
with Doctors by creating value through a process of
Calling Connecting Consulting Collaborating
with the Doctor.
At each stage of this Four Stage process the Representative acquires measurable skills and competencies
that enable him to add value in the Doctor’s chamber.
Repeat Rx comes with detailed evaluation tools.
In Any Profession,
More KA$H = More Cash
2. anupsoans@gmail.com | +91-934-2232-949 | www.medicinman.net
Signature Programs for Front-line Managers
SuperVision for the SuperWiser
Front-line Manager.
Based on the best-selling book by Anup Soans, this program
is for new and experienced Front-line Managers who would
like to get breakthrough performance from their teams.
SuperVision for the SuperWiser Front-line Manager focuses on topics such as Team Building, Emotional Intelligence,
Situational Leadership, Coaching and more.
VALUE ADD: Psychometric Assessment*
Signature Programs for Second-line and Senior Managers
THE HALF-TIME COACH
The Half-Time Coach is based on the concept of half-time
in football. If half-time is so crucial in a game that last only
90 minutes, how much more important in a career that last
a life time.
The Half-Time Coach is a learning-by-reflection program
with a focus on Coaching Skills for senior managers. Modules also cover Self Awareness, Emotional Intelligence, Employee Engagement and Sales Change Management.
VALUE ADD: Psychometric Assessment*
WHY SHOULD ANYONE FOLLOW YOU?
A walk-the-talk program for cross-functional senior
managers to understand the process of employee
engagement, creating trust and building relationships to build and sustain high-performance teams.
VALUE ADD: Psychometric Assessment*
*Psychometrics assessments give in-depth insights into one’s personality preferences and its impact on
interpersonal relationships and teamwork.
3. anupsoans@gmail.com | +91-934-2232-949 | www.medicinman.net
Webinars and E-Learning
Company’s may choose to deliver a program as a webinar - giving the advantage of scale and lowering costs.
iSharpenM
My Success is My Responsibiliti
Audiences are kept engaged using visually stimulating
slides and powerful delivery. Emphasis is placed on
taking charge of one’s success, even in the absence of
oversight.
Most recently 1,000 reps of a leading MNC were
trained over four webinars with excellent feedback.
Customized issues of
MedicinMan, with inputs
from the company can be
given to the Field Force for
their continuous learning
and development.
MedicinMan currently
reaches 60,000 pharma
professionals.
Methodology
All programs are fully customizable. A pre-program questionnaire is used to capture the
needs and expectations of the participants. Company’s may request a demonstration of a
particular module at no expense (except conveyance to venue).
Programs incorporate the principles of adult learning and are highly participative, audio-visual and activity-based. Important truths are conveyed through games, stories and videos.
Companies are advised to give participants the books on which the programs are based
for continued learning and development. The same may be procured from the author at a
discount.
Management Games
Audio/Visual
Interactive Classroom Training
Simulation
Learning-by-reflection
Case Studies
4. anupsoans@gmail.com | +91-934-2232-949 | www.medicinman.net
Facilitator Bio
Anup Soans began his career as a Medical Rep, Oncology Product Specialist and Front-line
Manager in Pharma and Devices.
He moved into Medico-Marketing/CME and worked with all major pharma/devices companies in developing promotional inputs and conceptualizing and executing medico-marketing campaigns as Executive Director and COO of IJCP Publications. Subsequently he
was appointed Vice President at Quintessence Sciences, the world’s largest knowledge
management and publisher for dental surgeons.
Anup’s passion for developing people became a profession when he began to work with
Crestcom International as a Facilitator of their globally recognized MDP and LDP programs.
It was during his stint as a Facilitator for the internationally renowned “Bullet Proof Manager” program and later with BlessingWhite, and Psytech that he gained insight into the
fundamentals of Learning and Development - training, facilitating and coaching to bring
about transformational learning that leads to change in behavior and adoption of new
skills.
Anup has been an L D program facilitator for entry level professionals to CEOs across
industries from 2004. To supplement the practical understanding with theoretical framework, he went back to school to complete a full-time MBA program in HRM at age 46 in
2007.
Author, Editor, Speaker
Anup Soans is the author of three books for pharma sales professionals - HardKnocks for
the GreenHorn, SuperVision for the SuperWiser Front-line Manager and Repeat Rx. His
books are industry bestsellers and have been used extensively by MNCs and Indian Co’s for
learning and development.
Anup is the Founder-Editor of MedicinMan (www.medicinman.net) - India’s 1st Magazine
for Field Force Excellence in Healthcare. MedicinMan is read by over 60,000 pharma professionals every month.
Anup uses Facebook (/anupsoans), LinkedIn (/in/anupsoans) and Twitter (@anupsoans)
to connect with pharma professionals for their learning and development.
Convener
Lead Faculty
Featured Speaker
- Brand Drift
- FFE
- UBM SFE Conference, Mumbai
- UBM SFE Conference, Colombo
- GSK’s Annual Meet, 2011
- Dr. Reddys Heads of Emerging Markets Meet, 2013
- Cambridge Consultants’ “India Driving World Pharma
by 2030?” at Four Seasons, Mumbai.
Clients of Anup Soans’ Books and Programs include: Abbott, Allergan, Astra Zeneca,
Apex, Akumentis, B. Braun, Biocon, Carl Zeiss, Dr. Reddys Laboratories, GSK, Merck, Centaur,
Eisai, FDC, German Remedies (Cadila HC), Himalaya Drugs, Novartis, Sun Pharma, Strides
Arcolab, Tablets India, UCB Pharma, Wockhardt. Most recently he has delivered a series of
webinar-based learning programs for over 1,000 field force executives of a leading MNC.