A visit was conducted at macter pharma mazimabad site area with their human resource manager about HR and green HRM in pakistan. Thanks to MR MOHSIN YASIN KHAN

1. GREEN HUMAN RESOURCE
MANAGEMENT
MACTER PHARMA

2. ACKNOWLEDGEMENT
We appreciate the given opportunity to express our greatest gratitude to those people
who have made this research possible. We are grateful to them and truly appreciate
their kindness in giving us considerate advices, guidance, suggestions and
encouragement to help us to the completion our research report.
Our thanks to God with his blessings this report has reached its stage of
accomplishment. This report is a result of comprehensive and much enthusiastic work.
We extend our sincerest thanks to Ma’am Samiya Hameed, for directing this course and
making it knowledgeable, without her efforts and assistance this report would have been
impossible. We also thank for her confidence she had on us. We are also thankful to
Iqra University ’North Campus’ for providing this chance. We hope that the readers of
this report can complement the deepness of this study and effort we put into it. Lastly,
we would like to thank “Macter Pharma” for letting us visit their company and know
about their green HR practices.

3. ABSTRACT
Recently, there has been found an growing awareness within
business communities on the importance of going green and adopting various
environment management techniques.
Today, Green Human Resource Management (GHRM) has become a key business
strategy for the significant organizations where Human Resource Departments
play an active part in going green at the office.
In this report, we have explained in detail how “Macter Pharma” a well known
pharmaceutical company perform green HR activities. This study proves that Macter
Pharma does recruitment and selection, training and development, appraising and
compensating by focusing on environmental sustainability.

4. Pharmaceutical Industry
The pharmaceutical trade is answerable for development, production and
marketing of medications. Corporations might also have interaction in
development or producing, wherever an organization provides comprehensive
services from drug development through drug producing to a different firm.
GLOBAL PHARMACEUTICAL INDUSTRY
During the past decade, worldwide pharmaceutical sales have witnessed growth
to over US$ 1 trillion. Growth in spending is attributed to market expansion in
emerging countries and favorable.
PAKISTAN COMPANIES:
GETZ PHARMA
ROCHE PHARMA
MULTINATIONAL PHARMACEUTICAL COMPANIES
PFIZER PHARMACEUTICAL COMPANY
GREEN HRM
Green HRM uses the HRM policies to support the sustainable use of resources within
organizations, which contribute to the environment sustainability.
The aim is to make human resources conscious about environment, to reduce carbon
footprint of companies and to motivate employees to improve their environmental perfo
GREEN HR PRACTICES:
Twenty-first century has been showing heightened interest in the environmental
concerns all around the global irrespective of related fields be it politics, public, or
business. The recent interest in environmentalism globally has arisen from specific
training to change the climate .The purpose of this study is to analyze the impact of
Green Human Resource Management practices on environmental performance. That
employees recruited on the basis of their environmental achieve higher grades of
satisfaction when they are more involved in decisions and day to day operations.
Moreover, this research proposes that organizations who want to increase their
employee performance should put emphasis on training as it motivates them to achieve
higher performance levels. This research project will help managers to improve
organizational performance and achieve the targeted goals.
rmance.
GREEN HR PRACTICIES WITH HRM PRESPECTIVE
VISION AND CULTURE

5. Centrally shared environmental vision and environmental culture.
JOB DESIGN
Through team work and making cross functional teams as a job design techniques to
successfully manage the environmental issues of the company by including
environmental dimension as a duty in job description.
RECRUITMENT
Including environmental criteria in the recruitment announcements, asking the
employers concern about greening through recruitment efforts and mentioning
environmental policies and strategies of the organization in the recruitment policy.
SELECTION
Considering candidates environmental concern and interest as a selection criterion,
asking questions related to environmental issues in the recruitment interviews and
selecting the candidates who have been engaging in green HR.
TRAINING AND DEVELOPMENT
Providing environmental training to the organizational members to develop required
skills and knowledge example reducing long distance business travel , teleconference
instead of traveling, going paperless encourage mailing.
MACTER PHARMA
ABOUT MACTER PHARMA:
Macter International Limited is amongst the leading and fastest growing Pharmaceutical
companies in Pakistan. Macter is a public limited company that has a successful 30
years track record in the manufacturing of pharma formulations. The principal activity of
the company is to manufacture and market pharmaceutical products. The company

6. enjoys a reputation of quality and is amongst the top 5 manufacturers by volume.
Macter has strong corporate governance structure and systems. In view of Macter’s
capabilities and growth prospects/
VISION
We see Macter as an integrated world healthcare agency serving patients, healthcare
specialists and customers with excessive first-class and revolutionary products and
services. We are dedicated to reaching our vision in an moral and socially responsible
manner.
MISSION
Macter exists to: serve humanity by enhancing health and well-being; facilitating all
associating to gain their potential with dignity; and presenting a capacity for an moral
and honest livelihood.
VALUE
Shariah Compliance
Customer Focus
Communication & Teamwork
Excellence
Leadership
LOCATION
Macter pherma has its plants in Nazimabad site area (2 plant) and it’s Head office is
located near Shahrefaisal.
EMPLOYEE
Macter pherma major employees are their sale persons so their field force 800 700 and
other are functional employees. Overall employees of Macter pharma are 1500 to
1200.
COMPETITORS
Macter pherma direct competitor is Hilton pharma and other competitors are different
on bases of product nature.
SUCCESS PLANNING

7. Macter pharma high level vacancies are fulfilled in two ways first way is their HR
department try to manage it first if they feel it an ineffective way then they involve 3rd
party for that vacancy.
HOW MACTER PHARMA PERFORM GREEN RECRUITMENT:
While attracting the high quality employee Macter Pharma focuses on well-being of their
organization as well as environment. Their job specification includes knowledge, skills,
approaches, and behaviors that identify with environmental management systems within
an organization.
HOW MACTER PHARMA PERFORM GREEN SELECTION:
While selecting new employee Macter Pharma makes sure that the candidate is familiar
with the concept of green business practices. Macter’s interviewers ask question related
to green business activities to test candidate’s knowledge about it. They conduct most
of their interviews through these mediums.
COMPUTERIZED INTERVIEW:
Macter Pharma conduct interviews through computers. Candidates have to answer a list
of questions on computers. They use laptops instead of desktops because laptops
consumes less energy than desktop. Macter pharma uses computerized interview
because it eliminates the use of papers and save power energy which ultimately leads
to environmental well-being.
PHONE AND VIDEO INTERVIEW:
Macter Pharma conduct initial interview through phone call or videos. It causes all the
candidates to not to travel to Macter Pharma’s office who would not even be selected.
Because candidates travel by cars, autos, bikes and etc, which smoke causes air
pollution. Phone and video interviews eliminate travelling unnecessarily to the offices. It
helps Macter Pharma to achieve their goal to implement green HR activities.
PAPER LESS WORK
Macter Pharma try to control its peper work in following ways
1500 employee per day
● leave loan form application
● dual side prints
● through ERP E portal for email
● request boss accepted portal marked leave sign in no secure
HOW MACTER PHARMA CONDUCT PERFORMANCE APPRAISAL:

8. Macter Pharma’s HR manager told us that they conduct performance appraisals on
semi annual basis to evaluate the performance of their employee while focusing on
environment health. They use MBO appraisal technique to categorize their employee
into performer and non-performer.
MBO Appraisals:
In Macter Pharma, the manager and the employee agree on completion of specific task
with a deadline. The manager assigns task to the employee online which help to reduce
use of paper. While assigning tasks, manager makes sure that employee consider it
achievable so it does not create any conflicts.
COMPETATIVE STRATEGY OF THE COMPANY
COST LEADERSHIP STRATEGY
Macter company use cost leadership strategy to compete in the market.
They produce quality products in a low price.
HRM TOOL OF THE COMPANY
They are not focusing on the HRM tools but They are using software SAP for their main
purpose which is implement since 2012 also they use private software for other
purposes like attendance of the employees ,this software is customize and integrated
with SAP.
LIMITATIONS:
When Macter Pharma train and develop their employee they do not use green HR
practice. They conduct workshop, seminars, assessment centres in which papers and
power energy are used in large amount. Trainees have to travel to the training centre
which minorly also increases air pollution as they travel through vehicles that causes air
pollution.
To eliminate these factors that damage the environment they can conduct online
trainings. But Macter Pharma believes that online training is not as effective as direct
training because online training does not motivate and establish a learning environment.
RECOMMENDATION:
Macter Pharam is not performing many HR activities while implementing green HR
practices which is causing damage to environmental sustainability. Here are some

9. recommendations we would like to give them which can help them to mantain well-
being of the environment.
1- They should conduct trainings online because it can largely help them to reduce the
use of papers.Company should start online training
2-It should be effective to pay employee for travelling budget reduction and consuming
their time saving.
3-They should also use computerized work mostly they get benefit for the paper
reduction and minimize their cost .