The document discusses Digital Excellence Pharma Academy's (DEPA) architecture for developing pharma business leaders. It outlines DEPA's holistic approach which includes webinars, assessments, and a 70-20-10 model of educational, relationship-based, and experiential learning. DEPA conducted research to identify the top 5 priorities for pharma business leaders in 2021, including building critical skills, organization design, leadership bench, future of work, and employee experience. DEPA aims to help pharma leaders shift to a more customer/patient-centric approach through its programs focused on leadership, digital transformation, sales management, and customer centricity.

1. Digital Excellence Pharma Academy
Architecture To Develop Pharma Business Leaders
For Today and Tomorrow

2. Top 5 Priorities for Pharma Business Leaders in 2021
Building Critical Skills
& Competencies
Organization Design &
Change Management
Current & Future
Leadership Bench
The Future of Work
Employee Experience
68%
46%
44%
32%
28%
Source: Gartner 2021 HR Priorities Survey

3. Run
DEPA Certification Process,
Assessment tools, Holistic
Learning Techniques
Contextualise by linking with
your current challenges, skills
and business issues.
Initiate pilot, practice skills
acquisition, link skills with
business challenges, RWC
Accountability, embed in your
developmental plans, track
progress.
Crawl
Walk
Fly
Paths to Skills Based Development
Learn and Practice with Real
World Issues
Introduction to new skills
areas, Model and Techniques
Stand

4. DEPA – Building and Developing Digital Capabilities
CustomerSalesDigitalLeadership
Building
Talent
9 Webinars covering a wide
range of topics aim to build
Digital Competencies
11 Webinars provide deeper and
actionable insights on emerging
role of Sales Force and How to Lead
6 Webinars focused on Culture,
Change Management, Mindset
and Strategy
5 Webinars aim to help pharma shift
focus from Product centric approach
to HCP/Patient centricity
CredoWeb platform ensure
highly engaging discussion
forums
DEPA
DEPA conducted Primary Research
& deep dig interviews with target
stakeholders to unearth actionable
insights
New Breed of
Effective Pharma
Business Leaders

5. High
Realised
value
Low
Point Solutions
Share views, ask questions, participate in the
discussion group
Continuous development
Execute learning, demonstrate
behaviours
10%
Educational Learning
20%
Relationship
Based Learning
70%
Experiential
Learning
Maximise Learning Efforts,
Measuring Performance
Initiate Pilot Project
Facilitate and Support
Learning Efforts Continuously
Critique / Coaching
Continuous Feedback
Watch all Webinars
Highly Engaging
Webinar
MedicinMan 70-20-10 Holistic Approach to
Building Digital Competencies

6. The Change
Vaccine
Architecture To Develop
Pharma Business Leaders
for Today and Tomorrow
4 Factors of Digital Transformation
1. Leadership
2. Digital Transformation
3. Sales and Sales Management
4. Customer/Patient Centricity

7. KEY
TAKEAWAYS
Culture Eats
Strategy
Talent, Trust &
Technology
Learn, Unlearn
& Relearn

8. The Guru’s Cat – Reflecting
on the rituals and
management practices
The Smell of The Place
Digital Darwinism – Adopt
or Perish
Talent, Trust & Technology

9. Walk

10. Register on www.credoweb.in as a pharma professional to receive you email invitation to join the webinar at 6 PM