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Example SEO Audit
- 1. SEO Page 2 Audit– SEO Version 1.0 2015 Presented by: Jenn Mathews SEOGoddess
- 2. SEO Audit SEO AuditPage 3 Client: Client Address Client’s administrator name Project name SEO Audit Engagement duration 3 Weeks Begin date today End date --- SEO Audit Keyword Analysis Site architecture Content Opportunities for growth SEO Checklist Direct Questions from Client Summary Going Forward Strategies or Work SEO Audit Note: We sum up any findings or key issues that might need to be called out that we found during the audit. Keyword Analysis We perform an initial keyword analysis finding high volume terms that make the most sense for your audience and your business. Top focus keywords: Keyword_Analysis.xlsx We list out your focus key terms based on the keyword analysis performed prior to going through the checklist. Competitive Broad Term (set by client) Key Term 2 Key Term 3 Key Term 4 Key Term 5 Site architecture
- 3. SEO Audit SEO AuditPage 4 We look at the overall site hierarchy and linking architecture to ensure that the bots can crawl efficiently and see all the content on the site. Content We look at the number of words per page and ensure that your content is robust. Your homepage and other important pages are looked at with a density report. Opportunities for growth We will note any opportunities for growth that we see going forward, and detail out any changes, additions, and strategies you can do to grow. SEO Checklist Keywords Keywords in We look to make sure that your keywords are in the following: <title> tag Keywords in URL Keyword density in document text Keywords in <alt> tags</alt> Keywords in meta description tags Links – Internal Internal linking is just as (if not more) as important as external linking. Using the latest strategies in SEO we look over your internal linking to ensure that your website is up-to-date ad crawlers can see your most content efficiently with your most important terms represented well. Anchor text has key term(s) in links Content Around-the-anchor text is relevant Content The key to SEO is content, and we spend most of our time looking at various aspects of your website’s content. Unique content
- 4. SEO Audit SEO AuditPage 5 Frequency of content change Age of documents File size Poor coding and design Duplicating Content = NO Invisible text = NO Domains & URLs We look at how your main key terms are represented in the various aspects of your domain and URLs. If they are not represented with the latest strategies that search engines recommend, then we will offer up suggestions for improvement. Keyword-rich URLs and filenames Sitemap Website size Website/Domain age File Location on Site (URL Hierarchy) Domains versus subdomains, separate domains Hyphens in URLs URL length 404 Behavior IP address Your website’s IP is extremely important to whether you are focusing on a local audience, or a national, or global audience. We ensure that your site is being properly represented. robots.txt We will review your robots.txt file, as well as offer up any suggestions for additions to the file. Redirects (301 and 302) Many websites fall victim to inadvertently causing damage through 301 redirects from too many, not performed properly, or errors. We ensure your website doesn’t have any issues with your 301s and 302s. Social Actions Social plays a major part in your SEO. As part of our audit we will ensure that your social media is supporting your SEO efforts. Google+ Facebook 'Like' or 'Recommend" Facebook comments Twitter "tweet" OGP - Open Graph Protocol Links – External Total: your website’s total Quality of source of inbound links Links from similar sites
- 5. SEO Audit SEO AuditPage 6 Links from .edu and .gov sites Age of inbound links Links from directories = No Links from Social Media Links on pages that include social actions Social Actions Social actions performed on your website in the form of sharing is important to your SEO. We look at your current performance and offer up any suggestions on how to improve if we feel it’s necessary. Website sharing Pages sharing Direct Questions from Client Your Questions Answered We will answer any specific questions brought up during the initial call, or any you might have sent over in email. If already answered, we still add them here so that you have everything in one place for later reference. Summary We summarize our findings, and any sum of suggestions we might have here. Going Forward Strategies or Work Here we detail strategies or work that we suggest during our audit and will price each item individually so that you can decide to have us do the work, assit you in doing it yourself, or you can choose to do the work completely on your own. No pressure, and we are always available for any questions you might have in the future.