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MIMUW HCI2020 05
- 1. Human—Computer Interaction 06: Building digital products
- 3. PRODUCT STRATEGY CONCEPT BLUEPRINT BUILDING TEAM, ORGANIZATION LIFE AFTER RELEASE product COMPANY GOAL DATA BUDGET BUDGET TESTS FEEDBACK BUDGET definition of the problem goals, project leader product vision design, specs concepts for solutions failed proof of concept team, documents PROMOTION COMAPNY STRATEGY by Superskrypt & Centrum Cyfrowe
- 4. I. Strategy
- 5. Workshops / meetings — without the boss — determine the problem, not the solution — card sorting, role playing, … — bring some food
- 6. Success scenarios — this project was a success because…
- 7. Metrics — measure success — define the scale — verifiable — numbers based on data
- 8. Audience — who are we talking to? — value for each group — user scenarios
- 9. Budget — financial limits — financial goals
- 12. 30 000 zł ≤ 100 users / year
- 15. II. Concept
- 16. Ideas vs buzzwords — design thinking — impact mapping — brainstorming — hackathons — workshops
- 18. Ideas vs buzzwords — no magic bullet — coming up with good ideas is hard work — don’t give up too early — listen to criticism, but defend your vision
- 19. III. Blueprint
- 20. Product vision — how will it work? — what is the main value?
- 21. Customer journey — the way people will interact with the product — most valuable user story
- 22. Structure — components — functions — information
- 23. Design — key visual — look & feel — main elements
- 24. Technical specs — choice of technology
- 25. Price — man-days / story points — daily rates — risk — additional costs
- 26. Budget — available financing — sponsors — business plan
- 27. Timetable — milestones — time needed — roadmap: versions (MVP, extra features)
- 28. Team — roles: project manager, product owner, designers, developer, account manager, scrum master — skills: creative, technical, leadership, communication
- 29. IV. Organization
- 31. V. Building the product
- 32. Management — waterfall — agile — life…
- 33. Build the right thing — backlog — small tasks — definition of done — testing
- 34. Increments — sprint cycle — release and test new versions — look out for new factors and information — check in with the product vision and roadmap
- 35. V. Life after the release
- 36. Does it work? — verify wether the main value is delivered — test with users — gather data — don’t ignore feedback (but filter it)
- 37. Can we improve it? — detect week points — propose hypotheses — verify with user data / observation — solve real problems