SlideShare a Scribd company logo
The Problem
• Teachers and districts spend
millions each year on testing
• School districts pushing toward
digital education
• Need technological solutions to

improve the overall effectiveness
of assessments
The Market
• 6.5 million teachers in
the US

• K-12 Education $700
billion industry in US, 2.2
trillion globally
• $54 billion global test
preparation market
• Mobile testing is an open
market
The First Product
• Mobile test grading
platform

• Up to 100 question exams
• State of the art question
recognition technology
• Digital Data and Reporting
• Made by teachers for

teachers
Competition
• Scantron: Analog traditional testing

• Grade Cam: Digital testing using computers + webcams
• Quick Key: “Exit Ticket” Scanning (Quizzes)
Opportunity
• 1.5% of the 6.5 million US teachers

Millions

• Subscription-based payment model

Sales

would bring $2million annual

$60

$20
$0

• Licensing in bulk to departments,

Year 1

schools and districts

Year 2

Year 3

Year 4

Year 5

Year 3

Year 4

Year 5

Subscriptions

Millions

additional teachers, and

$80

$40

revenue

• The addition of test prep market,

$100

3.50
3.00
2.50
2.00
1.50

international expansion greatly
increases this number.

1.00
0.50
0.00
Year 1

Year 2
Traction
• Over 700 downloads in 10
weeks

• In-app purchase subscriptions
validate payment model –
showing near a 10% conversion

rate
• Bulk subscriptions by schools
both domestic and international
Management Team
• Lee Wise- Teacher and Cofounder
• Dalton Ying- Teacher and Co-

founder
• Jon Shapiro- Ideas By Nature
LLC and WISE COO
• Phil Cowan- Lead developer
and CEO of Ideas By Nature
LLC
Investment to Date
• Management team invested over $100K initial
money and sweat equity
• 2 years development and testing

• 6 months beta testing in classrooms with
teachers
Use of Proceeds
• Seeking $500K for:
– Development
• Android
• Gradebook
Integration
• Optimization
• Patenting

– Marketing
• Social Media Ad
Campaigns
• Education Association
Promotion
• Ed Tech Conferences
Exit Strategy
• Education company such as McGraw-Hill
or Pearson
• Test preparation company such as Kaplan
• Grading company such as Scantron
Summary
• $700B US Education Market

• Seeking $500K for development and
marketing

• Subscription Pricing Model
• Made by Teachers for Teachers
www.thewiseapp.com
Lee@thewiseapp.com
Dalton@thewiseapp.com

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Wise deck

  • 1.
  • 2. The Problem • Teachers and districts spend millions each year on testing • School districts pushing toward digital education • Need technological solutions to improve the overall effectiveness of assessments
  • 3. The Market • 6.5 million teachers in the US • K-12 Education $700 billion industry in US, 2.2 trillion globally • $54 billion global test preparation market • Mobile testing is an open market
  • 4. The First Product • Mobile test grading platform • Up to 100 question exams • State of the art question recognition technology • Digital Data and Reporting • Made by teachers for teachers
  • 5. Competition • Scantron: Analog traditional testing • Grade Cam: Digital testing using computers + webcams • Quick Key: “Exit Ticket” Scanning (Quizzes)
  • 6. Opportunity • 1.5% of the 6.5 million US teachers Millions • Subscription-based payment model Sales would bring $2million annual $60 $20 $0 • Licensing in bulk to departments, Year 1 schools and districts Year 2 Year 3 Year 4 Year 5 Year 3 Year 4 Year 5 Subscriptions Millions additional teachers, and $80 $40 revenue • The addition of test prep market, $100 3.50 3.00 2.50 2.00 1.50 international expansion greatly increases this number. 1.00 0.50 0.00 Year 1 Year 2
  • 7. Traction • Over 700 downloads in 10 weeks • In-app purchase subscriptions validate payment model – showing near a 10% conversion rate • Bulk subscriptions by schools both domestic and international
  • 8. Management Team • Lee Wise- Teacher and Cofounder • Dalton Ying- Teacher and Co- founder • Jon Shapiro- Ideas By Nature LLC and WISE COO • Phil Cowan- Lead developer and CEO of Ideas By Nature LLC
  • 9. Investment to Date • Management team invested over $100K initial money and sweat equity • 2 years development and testing • 6 months beta testing in classrooms with teachers
  • 10. Use of Proceeds • Seeking $500K for: – Development • Android • Gradebook Integration • Optimization • Patenting – Marketing • Social Media Ad Campaigns • Education Association Promotion • Ed Tech Conferences
  • 11. Exit Strategy • Education company such as McGraw-Hill or Pearson • Test preparation company such as Kaplan • Grading company such as Scantron
  • 12. Summary • $700B US Education Market • Seeking $500K for development and marketing • Subscription Pricing Model • Made by Teachers for Teachers www.thewiseapp.com Lee@thewiseapp.com Dalton@thewiseapp.com