The document discusses BYJU's, an Indian edtech startup. It provides an introduction to the company, timeline of key events since its founding in 2011, and its vision/mission to bridge gaps in India's education system and help students fall in love with learning. The document also outlines BYJU's freemium business model, strategic planning approaches including introducing new subjects/grades, and a SWOT analysis identifying strengths, weaknesses, opportunities and threats.

1. INTRODUCTION
ABOUT THE COMPANY
TIMELINE
VISION & MISSION
TYPES OF PLANNING
SWOT ANALYSIS
LEARNINGS
Presented By:
Aishwarya Dembla
Kirti Dhanawade
Komal Gupta

2. • Planning is the process of thinking about the activities
required to achieve a desired goal
• It is the function of management that involves setting
objectives and determining a course of action for achieving
those objectives.
Define your objectives
Determine where you stand vis-à-vis objectives
Develop premises regarding future conditions
Analyze alternatives and make a plan
Implement the plan and evaluate results
Steps involved in Planning
What is Planning?

4. Industry: Edtech, E-learning
Headquarters: Bangalore, India
Founders: Divya Gokulnath, Byju Raveendran
Founded: 2011
Parent Company: Think and Learn Pvt. Ltd.
Funding: Approx. $ 1.47 Billion (as on Apr’20)
DIFFERENTIATED
METHOD
OF
LEARNING
FREEMIUM
MODEL
INTERACTIVE
CONTENT
15 MILLION
STUDENTS
ANIMATION
VIDEOS
QUALITY
PRODUCTS

5. 2006
Started offering CAT
preparation classes with
35-40 students.
Number grew to 1000
students in 7 weeks
2007
Targeted undergraduate
students by doing
workshops in colleges
2009
Decided to expand
with video content
2010
Had presence over 45
locations. Decided to
expand to other locations
2011
Started BYJU’s
2012
Creating content with
specialized panel
2014
Introduced first
ever learning
programme on
tablet for
students
2015
First ever mobile
application
2016
Achieved
more than 3
lakh active
subscribers

6. Help Children fall in love with Learning.
Our aim is to become one of the most preferred education technology platforms across the globe.
Mission
Goals
Bridge the gap between the Indian education system and help the students love with what they learn.
Vision
Believe in the power of one-to-one learning that addresses every child's learning needs, allows students
to be holistically involved in their education and be active, lifelong learners.

7. The primary goal of BYJUs is
to bridge the gap between
the Indian education system
and help the students.
Identify Goals
Develop Plan
List Obstacles
Set Objectives
Evaluate
Validate

8. STRATEGIC PLANNING
BYJU’s operates as a Freemium business model where a lot of their services are offered for free but to gain
access to the further content, users have to opt for a paid subscription.

9. OPERATIONAL PLANS
Introducing more subjects, introducing
learning programmes for more grades
and multiple Indian languages.
Short-range
To grow their business internationally
and launch their app in other
countries.
Long-range

10. • First Mover Advantage
• Diverse Products
• Strong Finance
• High Customer
Retention
• Superior Quality
• Business Model can be
imitated
• Data Privacy
• Economic Recession
• Culture of sticky prices in
the industry
• Increased Trend of Online
• Introduce Professional
courses
• Lucrative Opportunities in
International Markets
• Changing Technology
Landscape
• Low returns on Investment
• Weak Inventor Management
• Customer Dissatisfaction
• Organisation Culture

11. Helped over
64 million
students
Service to
Product
Company
Digital –
Friendly
Balance is a
priority
Hire the
right
candidate