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Aashe 2013
- 1. Turning Trash into Cash The University of San Diego E-Waste Collection Center Michael Catanzaro AASHE Paula Morreale October 8, 2013
- 2. • USD Overview • Why e-waste is different • E-waste in numbers • What we’ve done • Growth of business • Call to Action • Discussion Agenda
- 3. Catholic Private University founded in 1949 Campus Size: 180 Acres; 84 Buildings Total Students: 7,832 Undergraduate Students: 5,119 Graduate Students: 2,713 Tuition: $40,900 per year 10:1 student to faculty ratio
- 4. University of San Diego Mission: committed to advancing academic excellence, expanding liberal and professional knowledge, creating a diverse and inclusive community, and preparing leaders dedicated to ethical conduct and compassionate service Vision: educating students who are globally competent,
- 5. • 2010 San Diego E.A.R.T.H. Works Award • 2011 SDG&E Energy Showcase, Excellence in Energy Savings in Higher Ed • 2012 Energy All-Star Awards, Outstanding Sustainable Organization • 2013 San Diego E.A.R.T.H. Works Award6
- 11. • Opened first full-time collection center on a college campus • Local news coverage (newspaper and evening segments) • More than 5,200 visitors in 2.5 years of operation • Over 500,000 pounds collected • Collected over 80,000 in 1 month- winner of Recyclemania E-waste Challenge • Social service for community – education and job creation
- 13. What USD has Done • Created a free drop-off location for residents and businesses to dispose of electronic waste in an environmentally and socially responsible way • Service to the community • Connects to the growing changemaker values of Ashoka with the social entrepreneurial movement on campus • We collect ALL e-waste • Computers, cell phones, tv’s, etc. • Easily sold/repurposed- creates revenue • Batteries, toner, light bulbs
- 14. • Community Impact • Provide opportunities • Build capacity of individuals • Education at local high school and middle schools • E-waste collection drive at schools • Zero Waste Educators grant
- 15. • Individual empowerment through skill development • Seat retrofit allows three workers and coach to conduct pick ups 5 days a week • Work 25 hours a week
- 16. E-Waste Learning Laboratory • Environmental Studies major senior researched e-waste as her senior thesis • Industrial Engineering completed a comprehensive efficiency study to help us understand how to maximize our ROI • Communication class developed our mission statement and commercials for the web • Social Entrepreneur Course provided inputs on potential business opportunities • Marketing class creates and monitors online advertising through Google grant
- 17. • Google Grant • $10,000 per month in free advertising • Connection to classroom • Real experience for business students • Measureable results • Advertise reselling of e-waste on Google and craigslist • Pick-ups for local businesses and residents Advertisement
- 18. • Collect all e-waste • Only charge for hazardous e- waste to cover recycling • Record and log (tax deductible) • Test all e-waste • If not working- properly sort for recycling • If working- research fair market price • Post on Craigslist or Amazon Our Process
- 20. Growth of Business 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Pounds Collected
- 21. Growth of Business 0 100,000 200,000 300,000 400,000 500,000 600,000 Total Pounds Collected
- 23. Growth of Business $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 2011-2012 2012-2013 2013-2014* only 2 months of revenue Resold Recycled
- 24. Steps you can take • Find a space on campus to store e-waste collected • Register with the DTSC and any state certifications • Work with IT, Procurement, EHS departments • Find a recycler with proper certifications willing to help you set up the collection center • Work with Residential areas to collect e-waste at move- out • Resell back to students in fall • Reach out to local community • Businesses • Schools • Residents • Educate and Promote
- 25. Recycler Necessities • All e-waste kept domestically • Recycler certifications: • R2/RIOS • ISO • E-Steward • Follow NAID or Department of Defense standards for hard drive wiping/destruction • Recycler is willing to have random audits/visits to make sure they are following proper standards
- 26. What’s Next? •New Partnerships •Revenue Generating •Service Providing •Rebranding •Commercials •Web Redesign •Zero Waste?
- 27. University of San Diego E-Waste Collection Center Michael Catanzaro Michael5@sandiego.edu Paula Morreale Paula-09@sandiego.edu www.sandiego.edu/ewaste