This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
Oliver Palmer delivers an inspirational presentation on the iPad, it's impact in the Australian market, technical challenges, and opportunities for developers and content creators.
Are You Mobile Friendly or a Mobile Frenemy?vizCards
On February 20, 2013, Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, co-hosted a webinar with Vizibility CEO James Alexander to explore 13 definitive metrics that are shaping mobile strategies of the world's most successful companies, and offer 5 immediately actionable tips you can use now as part of justifying, developing and executing your mobile strategy.
This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
Oliver Palmer delivers an inspirational presentation on the iPad, it's impact in the Australian market, technical challenges, and opportunities for developers and content creators.
Are You Mobile Friendly or a Mobile Frenemy?vizCards
On February 20, 2013, Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, co-hosted a webinar with Vizibility CEO James Alexander to explore 13 definitive metrics that are shaping mobile strategies of the world's most successful companies, and offer 5 immediately actionable tips you can use now as part of justifying, developing and executing your mobile strategy.
Mobile Apps for Business Productivity The CircuitThe Circuit
Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
With 120 attendees our workshop App Design, organized by AFT Leuven, was a big success.
Dennis Covent & Frederic Berghmans talked about their daily job: designing mobile apps at iCapps.
An inspiring journey.
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
When should you use HTML5 vs native apps for mobile app development? What are the pros and cons of HTML5? What are the advantages of native apps? What is the cost of HTML5 app development?
This presentation contains the facts based on 6+ years of mobile app development and more recently HTML5 experience.
We look forward to your feedback.
Mobile Apps for Business Productivity The CircuitThe Circuit
Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
With 120 attendees our workshop App Design, organized by AFT Leuven, was a big success.
Dennis Covent & Frederic Berghmans talked about their daily job: designing mobile apps at iCapps.
An inspiring journey.
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
When should you use HTML5 vs native apps for mobile app development? What are the pros and cons of HTML5? What are the advantages of native apps? What is the cost of HTML5 app development?
This presentation contains the facts based on 6+ years of mobile app development and more recently HTML5 experience.
We look forward to your feedback.
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Shane Church
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, Technical Lead at EffectiveUI, will uncover how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He’ll take attendees step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. Attendees will also learn that their responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Learning interactions on mobile slideshareRaptivity
Designing and developing interactive mobile learning content presents device level challenges, such as small and varying screen sizes, limited processing power, variability of input mechanisms (keypad, keyboard, pointer, touch screen etc), variety of operating systems, battery life, and many more. This presentation will help you understand some various technical aspects and challenges to consider while developing mobile learning interactions.
MYZEAL IT Solutions offers end-to-end offshore mobile application development services including customized smartphone apps, along with mobile apps testing and porting solutions across all major platforms and devices such as iPhone, iPad, Android, Blackberry, Windows Mobile, Symbian & J2ME.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
2014 SharePoint Enterprise Mobile StrategyJoel Oleson
Since the release of SharePoint 2013, Microsoft has been evolving their apps for iOS, iPhone, Android, and iPad. Some of the work on mobile for Excel, Word, PowerPoint for Mobile could be seen as the most significant improvements in the Office world.
Enterprise Mobile Strategy for SharePoint Server 2013 at SEF2014 in StockholmJoel Oleson
After exploring the explosion of mobile, phablet and tablet devices, the enterprise has been bombarded with demands to support iOS iphones, iPads, and a variety of Android devices.
Microsoft's strategy of mobile first cloud first has been to support these devices. In this session we explore Enterprise Mobile Management and Mobile Device Management as well as Enterprise Application Management strategies.
As well we explore the latest enhancements in SharePoint 2013 as it relates to mobile and then look at Responsive Web Design for SharePoint.
Native apps are great, but if you want your app to reach as many people as possible, HTML5 is your ticket. In this session, we'll explore the different ways HTML5 can be used to build and deploy mobile apps, as well as the tools that can make the job easier.
People enjoy using their smartphones because they can accomplish many things on the go such as reading emails, socializing, watching movies and much more. We enjoy
smartphones because they have many apps that make everyday tasks easier.
If you are considering developing a mobile app market, an important decision is to decide between making a native application or a hybrid.
“iPad apps for the enterprise: More than just a clever UI”
Building iOS mobile applications that deliver on their business requirements can seem deceptively easy, but the unique challenges mentioned in this paper must be first understood and then addressed in order to achieve success.
Similar to Designing User Experience for multiple screen and device formats (20)
4. Mobile Internet – Growing Leaps & Bounds
Everything Smartphones
7%
Mobile Internet gains critical mass
93%
100%
80%
60% 95% 90% 83%
40%
Everything iPad 20%
5% 10% 17%
0%
2011 2012 2013
Mobile Internet Desktop
25m
11m
Source: Statista, NetMarketShare, EITO, IDC
2011 2012
5. Barriers to Competition
User Experience – It matters more than ever
Source: ZAG – Marty Neumeier, 2007
6. User Experience matters because …
Your Brand – It is what THEY say it is
Source: ZAG – Marty Neumeier, 2007
7. Everything is Connected –
Personas, Scenarios, Use Cases & Plumbing
Lean Back
Retina Screen
Intiutive Interaction
Location based Rich Content
Barcode Scanner
Content Depth Essential Infos
SEO / SEM iOS / Android Integration
Feature Depth Mobile Browser
Large Screen
8. User Experience is …. • Touch points
• Purpose driven
• Intuitive
• Using Metaphors
• User centric
• Pro active
• Relevant
9. User Experience is …
• User Interface Design
• User Interaction
• Work Flow
• Information
Architecture
• Content
10. Web Mobile Web
Content Rich Optimized Content
Multi Purpose Multi Purpose
Traditional Device oriented
Tablet Browser
App
Media Rich
Single Purpose
Multi Purpose
Uncluttered
Intuitive
Intuitive
11. Web App
Feature Rich Content Rich
Multi Purpose Single Purpose
Traditional Location based
Intuitive
Tablet
Content Rich
Single Purpose
Location based
Intuitive
12. Idealo Platform Evolution
2000 2005 2011 2012 2013
Web Mobile Web iOS / Android Flug iPad
Content Rich Stripped Native Vertical Native UI
Feature Rich down Web Scanner Location Media
SEO / SEM Experience Favs based tbd
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13. Web Mobile Web
Feature Rich Feature optimized
Content Rich Content optimized
SEO Traditional
Tablet Apps
Media Rich Feature optimized
Feature optimized Barcode Scanner
Barcode Scanner Location based
Intuitive Content optimized
Location based Personalized
14. You built it and they will come – NOT
Social SEO
SEM TV
775,000 iPhone Apps
300,000 native to iPad
(January 2013)
Video Print
643 million web sites
(December 2012)
650,000 Android Apps
(March 2013)
15. Designing User Experiences your
Customers will love
Situational
Leverage
Purposeful
Platforms
Anytime / Know your
Anywhere user
16. Idealo Internet GmbH stellt sich vor
Idealo.de ist der größte deutsche Preis- und Produktvergleich
Marktführer aller deutschen Preisvergleiche mit 10 Millionen Einzelbesuchern pro Monat
Monatlich 30 Millionen Visits und mehr als 100 Millionen Page Impressions
Mehr als 1,5 Millionen Produkte mit 100 Millionen Angeboten von 30.000 Händlern
500 Mitarbeiter steuern und pflegen die aktuelle und leistungsfähige Datenbank
Mit 5 Millionen Visits tragen die internationalen Portale zum Erfolg bei
Legende
Produktvergleich
Bald verfügbar
Flugvergleich
Mobile Seiten
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17. Join our team – www.idealo.de/jobs!
Idealo is looking for exceptional talent to expand our dynamic product team. We are
hiring:
• iPhone Developer (m/f)
• PHP Software Developer (m/f)
• Release Manager (m/f)
• System Engineer (m/f)
• Senior Java Developer/Architect (m/f)
• Scrum Master (m/f)
• Junior eCommerce Editor (m/f)
For further information and vacancies, please visit our career board at
www.idealo.de/jobs
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