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Designing User Experience for multiple screen and device formats
The document discusses the evolution of online user experience in a multi-device world, highlighting the rise of mobile internet usage and the importance of user experience for brand perception. It provides insights into the design and features necessary for effective user interfaces across various platforms, including mobile and web applications. Additionally, it showcases idealo's position as a leading price comparison platform in Germany, emphasizing its growth and job opportunities.
Designing User Experience for multiple screen and device formats
- 1. A CHANGING GAME– ONLINE USER EXPERIENCE IN A MULTI-DEVICE WORLD Dirk Bartels Leiter Produkt Idealo Internet GmbH dirk.bartels@idealo.de
- 2. We Used toGo Online (ca. 2000)
- 3. Today We LiveOnline
- 4. Mobile Internet –Growing Leaps & Bounds Everything Smartphones 7% Mobile Internet gains critical mass 93% 100% 80% 60% 95% 90% 83% 40% Everything iPad 20% 5% 10% 17% 0% 2011 2012 2013 Mobile Internet Desktop 25m 11m Source: Statista, NetMarketShare, EITO, IDC 2011 2012
- 5. Barriers to Competition User Experience – It matters more than ever Source: ZAG – Marty Neumeier, 2007
- 6. User Experience mattersbecause … Your Brand – It is what THEY say it is Source: ZAG – Marty Neumeier, 2007
- 7. Everything is Connected– Personas, Scenarios, Use Cases & Plumbing Lean Back Retina Screen Intiutive Interaction Location based Rich Content Barcode Scanner Content Depth Essential Infos SEO / SEM iOS / Android Integration Feature Depth Mobile Browser Large Screen
- 8. User Experience is…. • Touch points • Purpose driven • Intuitive • Using Metaphors • User centric • Pro active • Relevant
- 9. User Experience is… • User Interface Design • User Interaction • Work Flow • Information Architecture • Content
- 10. Web Mobile Web Content Rich Optimized Content Multi Purpose Multi Purpose Traditional Device oriented Tablet Browser App Media Rich Single Purpose Multi Purpose Uncluttered Intuitive Intuitive
- 11. Web App Feature Rich Content Rich Multi Purpose Single Purpose Traditional Location based Intuitive Tablet Content Rich Single Purpose Location based Intuitive
- 12. Idealo Platform Evolution 2000 2005 2011 2012 2013 Web Mobile Web iOS / Android Flug iPad Content Rich Stripped Native Vertical Native UI Feature Rich down Web Scanner Location Media SEO / SEM Experience Favs based tbd 12
- 13. Web Mobile Web Feature Rich Feature optimized Content Rich Content optimized SEO Traditional Tablet Apps Media Rich Feature optimized Feature optimized Barcode Scanner Barcode Scanner Location based Intuitive Content optimized Location based Personalized
- 14. You built itand they will come – NOT Social SEO SEM TV 775,000 iPhone Apps 300,000 native to iPad (January 2013) Video Print 643 million web sites (December 2012) 650,000 Android Apps (March 2013)
- 15. Designing User Experiencesyour Customers will love Situational Leverage Purposeful Platforms Anytime / Know your Anywhere user
- 16. Idealo Internet GmbHstellt sich vor Idealo.de ist der größte deutsche Preis- und Produktvergleich  Marktführer aller deutschen Preisvergleiche mit 10 Millionen Einzelbesuchern pro Monat  Monatlich 30 Millionen Visits und mehr als 100 Millionen Page Impressions  Mehr als 1,5 Millionen Produkte mit 100 Millionen Angeboten von 30.000 Händlern  500 Mitarbeiter steuern und pflegen die aktuelle und leistungsfähige Datenbank Mit 5 Millionen Visits tragen die internationalen Portale zum Erfolg bei Legende Produktvergleich Bald verfügbar Flugvergleich Mobile Seiten 16
- 17. Join our team– www.idealo.de/jobs! Idealo is looking for exceptional talent to expand our dynamic product team. We are hiring: • iPhone Developer (m/f) • PHP Software Developer (m/f) • Release Manager (m/f) • System Engineer (m/f) • Senior Java Developer/Architect (m/f) • Scrum Master (m/f) • Junior eCommerce Editor (m/f) For further information and vacancies, please visit our career board at www.idealo.de/jobs 17