Winning the Game and Being Famous on Amazon
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This document summarizes key strategies for winning on Amazon as a seller. It discusses Amazon's history and importance, what matters most to Amazon (customer value, convenience and selection), Amazon shoppers' demographics, and how to align seller goals with Amazon's priorities. It provides tips on managing feedback, optimizing the buy box, and generating positive reviews ethically. The presentation emphasizes starting with customer service and using automated messages to request feedback from satisfied buyers.
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Winning the Game and Being Famous on Amazon
- 1. Amazon Winning the Game and Being Famous on Amazon
- 2. Jeff Cohen 13+ Years Experience in e-Commerce Former Founder and GM of Textbooks.com Executive Team Member of Seller Labs
- 3. Born From Amazon Sellers Over 10,000 Amazon Sellers Managed 2.3B on Amazon Sales Process 100K Customer Orders / Month
- 4. • History of the Internet • Why Amazon Matters • What Matters Most to Amazon • Align Your Goals with Amazon Agenda
- 11. “Almost a third of people looking to buy something started on Amazon--that’s more than twice the number who went straight to Google.” http://googlepolicyeurope.blogspot.com/2014/10/the-new-grundergeist.html
- 15. What Matters Most to Amazon
- 16. “Start with the customer and work backwards.” Jeff Bezos
- 19. Amazon Shoppers 14M visitors per day 6.3 avg visits per month 305M active global customers
- 20. Average Income 47% earn over 75K 40% earn 25K-75K 13% earn under 25K
- 22. "We see our customers as invited guests to a party, and we are the hosts”
- 23. Align Your Goals
- 24. Why Feedback is Important Social Proof Amazon Proof Trust Reputation
- 25. Three Goals Feedback Customer Service Seller Feedback Product Reviews
- 26. Always Lead With Customer Service Enhance the Customer Experience Provide an Avenue for Conversation Listen to Your Customers
- 28. Why The Buy Box Matters • $82b of sales go through the Buy Box • Responsible for 95% of seller revenues • Rewards sellers for great customer service • Sellers compete on their merits, not marketing
- 29. The Buy Box Fundamentals The Amazon Buy Box is an algorithm that tries to give the customer the best possible value for the money.
- 30. Two Impact Variables Feedback Score and Feedback Count
- 31. ✓ You may request feedback from a buyer. ⃠ You many not offer pay or any incentive for providing feedback. ✓ You may provide a link to your feedback page. ⃠ You may not offer a link to any page outside of the Amazon ecosystem. Do’s and Don’ts of Feedback Management
- 32. ✓ You may provide links back to your seller page on Amazon. ⃠ You may not offer a link to a company webpage. ✓ You may communicate with your customer about their order. ⃠ You may not contact them about your newsletter or other specials. Dos and Don’ts of Feedback Management
- 33. ✓ You may contact customers through the Amazon email messaging system. ⃠ You may not contact them directly via phone or mail, or ask for their direct email address. Dos and Don’ts of Feedback Management
- 34. Always Be Testing Timing Subject Line Logo and Name
- 35. I am moving from Wholesale/RA to Private Label
- 36. Amazon Search The best place to hide a dead body is page 2 of Amazon Search
- 37. What Amazon Says About Search https://sellercentral.amazon.com/gp/help/help-page.html?itemID=10471 Search is the primary method customers use to locate products. Views for a product detail page can increase significantly by adding just one additional search term. Price, availability, selection and sales history help determine where products appear in search results. Better-selling products tend to be at the beginning of a results list. As your sales of a product increase, so does your placement.
- 38. Direct Influence • Title • Keywords • Bullets • Images • Price • Fulfillment • Description • Inventory Levels
- 40. What Does Amazon Say About Reviews? You may request reviews from a buyer Any attempt to manipulate reviews is PROHIBITED
- 41. Things That Will Get You Into Trouble You MAY NOT write reviews for products in which you have a financial interest! You MAY NOT ask a buyer to remove or edit negative reviews! You MAY NOT only ask for positive reviews! You MAY NOT provide compensation for a review other than a free or discounted product!
- 44. They Do!
- 45. Secrets To Sales On Amazon
- 46. Generate Sales & Satisfy Customers
- 47. Ask Your Current Buyers Send a message at the right time. Always start with customer service. Then focus your message to your goals. Automate the process to reduce administrative work. Customers want a way to communicate with you. Provide that, make them happy and ask for feedback.
- 49. Special Offer Double emails for 6 Months. Plans start at $10 Want these slides or offer? www.sellerlabs.com/RMRC16