This document provides information from a presentation on expanding internationally from the EU to the US Amazon marketplace. It discusses common pitfalls like not having clear supplier agreements or evaluating total landed costs. It also covers regulatory compliance issues and the importance of quality control and assurance. Specific services from Cascadia Seller Solutions are mentioned, like compliance inspections and consulting support for international sellers. Overall the document aims to help beginner Amazon sellers expand internationally while avoiding suspensions.
Expanding Into International Amazon Marketplaces: Day One - EU to EUSeller Labs
Learn about the potential risks and pitfalls when expanding into new European Union Amazon marketplaces from another. Cynthia Stine and Rachel Greer talk about product quality, suspension prevention and a gambit of other topics.
Seller How to Increase Profitability by Selling Globally on Amazon - Seller L...Seller Labs
Learn about how Brexit affects Amazon sellers in the US and sellers abroad. Don't let international conversion rate scare you from selling in foreign markets.
Are you looking to expand?
Make sure you are prepared for hidden cross-country exchange rates that can cost you $$$!
Receive the latest information on selling globally on Amazon. Learn about the advantages of selling in multiple international marketplaces. Be aware of exchange rates and how they can make or break your profitability.
What to expect?
- Understand the international landscape and how you can take advantage of it
- Learn how to increase profits while reducing fees selling internationally
- Protect yourself against currency fluctuations
- Learn how to price your products to maximize profitability across international marketplaces
Expanding Into International Amazon Marketplaces: Day One - EU to EUSeller Labs
Learn about the potential risks and pitfalls when expanding into new European Union Amazon marketplaces from another. Cynthia Stine and Rachel Greer talk about product quality, suspension prevention and a gambit of other topics.
Seller How to Increase Profitability by Selling Globally on Amazon - Seller L...Seller Labs
Learn about how Brexit affects Amazon sellers in the US and sellers abroad. Don't let international conversion rate scare you from selling in foreign markets.
Are you looking to expand?
Make sure you are prepared for hidden cross-country exchange rates that can cost you $$$!
Receive the latest information on selling globally on Amazon. Learn about the advantages of selling in multiple international marketplaces. Be aware of exchange rates and how they can make or break your profitability.
What to expect?
- Understand the international landscape and how you can take advantage of it
- Learn how to increase profits while reducing fees selling internationally
- Protect yourself against currency fluctuations
- Learn how to price your products to maximize profitability across international marketplaces
How to Create your First Amazon FBA Shipment?GoWebBaby
In this demo, we are going to show you how to create your first Amazon FBA shipment. Once you have your inventory listed, you will be able to create your first shipment.
Channel Expansion with eCommerce, Aggregates and MoreSociusPartner
Your customers have adopted consumer buying patterns, but has your company adapted to this change by selling your products and services the way customers purchase? This session will explore customer buying patterns and how they align with multi-channel strategies, including Amazon, eBay, eCommerce trends. We'll also discuss some common challenges companies face in adopting these strategies and how to avoid them as you plot your options for multi-channel management.
DropShipping can increase profits with minimal time & money investment required. Here’s why we love it, & how Avasam can help sellers succeed. DropShipping is a retail fulfillment method where a retailer/seller, whether online, offline or both, ideally does not hold stock.
Dropshipping is an order fulfilment method that does not require a business to keep products in stock. Rather, the store sells the product and passes on the sales order to a third-party supplier, who then ships the order to the customer.
Dropshipping can still support you build a successful business, just not as quickly as you’d hoped.
It’s challenging to maintain a business doing dropshipping alone, let alone start one from scra
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
Watch Kevin take you step by step getting starting selling on Amazon including which type of Amazon seller central account to use, and advanced tips and tricks for setting up your account and your product listings the right way!
If you’re just getting started in selling on Amazon FBA, this definitely Amazon Seller Central Tutorial will help you understand the platform much better.
Chamber of Commerce - BWN Presentation about Amazon.com coming to New ZealandArron Edwards
In this presentation to BWN in April 2018, I talked about how retailers, both offline and online can compete against the bigger players. You need to be niche and don't play in their dollhouse if you want to win.
Amazon wants sellers to give customers the best possible shopping experience. With that aim in mind, they have enforced performance-based requirements upon sellers that will help them to qualify for more sales.
In this presentation, you will discover:
- The essential metrics for winning the Amazon Buy Box
- What Amazon expects from its marketplace sellers
- How to increase your seller metrics
- How data will help online sellers make informed decisions on pricing and performance
- The future of the Amazon Buy Box
Silamedia делится первой весенней подборкой из 10 фильмов, которые стоит посмотреть представителям медийных профессий: журналистам, редакторам, корреспондентам, а также тем, кто только мечтает ими стать. Получите массу удовольствия.
Chaos to DevOps
Re-architecturing of Maintenance for continuous delivery.
Presentation at O'Reilly Software Architecture Conference
March 18, 2015
Boston
How to Create your First Amazon FBA Shipment?GoWebBaby
In this demo, we are going to show you how to create your first Amazon FBA shipment. Once you have your inventory listed, you will be able to create your first shipment.
Channel Expansion with eCommerce, Aggregates and MoreSociusPartner
Your customers have adopted consumer buying patterns, but has your company adapted to this change by selling your products and services the way customers purchase? This session will explore customer buying patterns and how they align with multi-channel strategies, including Amazon, eBay, eCommerce trends. We'll also discuss some common challenges companies face in adopting these strategies and how to avoid them as you plot your options for multi-channel management.
DropShipping can increase profits with minimal time & money investment required. Here’s why we love it, & how Avasam can help sellers succeed. DropShipping is a retail fulfillment method where a retailer/seller, whether online, offline or both, ideally does not hold stock.
Dropshipping is an order fulfilment method that does not require a business to keep products in stock. Rather, the store sells the product and passes on the sales order to a third-party supplier, who then ships the order to the customer.
Dropshipping can still support you build a successful business, just not as quickly as you’d hoped.
It’s challenging to maintain a business doing dropshipping alone, let alone start one from scra
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
Watch Kevin take you step by step getting starting selling on Amazon including which type of Amazon seller central account to use, and advanced tips and tricks for setting up your account and your product listings the right way!
If you’re just getting started in selling on Amazon FBA, this definitely Amazon Seller Central Tutorial will help you understand the platform much better.
Chamber of Commerce - BWN Presentation about Amazon.com coming to New ZealandArron Edwards
In this presentation to BWN in April 2018, I talked about how retailers, both offline and online can compete against the bigger players. You need to be niche and don't play in their dollhouse if you want to win.
Amazon wants sellers to give customers the best possible shopping experience. With that aim in mind, they have enforced performance-based requirements upon sellers that will help them to qualify for more sales.
In this presentation, you will discover:
- The essential metrics for winning the Amazon Buy Box
- What Amazon expects from its marketplace sellers
- How to increase your seller metrics
- How data will help online sellers make informed decisions on pricing and performance
- The future of the Amazon Buy Box
Silamedia делится первой весенней подборкой из 10 фильмов, которые стоит посмотреть представителям медийных профессий: журналистам, редакторам, корреспондентам, а также тем, кто только мечтает ими стать. Получите массу удовольствия.
Chaos to DevOps
Re-architecturing of Maintenance for continuous delivery.
Presentation at O'Reilly Software Architecture Conference
March 18, 2015
Boston
these slides explain the objective refraction in optometry , and describes its types and its measurement , and it gives you in details the types of Retinoscopy.
Rachel Greer Talks Amazon Compliance at the Global Sources Show in Hong KongRachel Johnson Greer
Safety Incidents on Amazon – proactive methods of root cause analysis
E-Commerce ready packaging – how to make sure your product is ready for the bins, conveyor belts, and delivery drivers having a bad day
Compliant listings – the do’s and don’ts for compliant listings on Amazon that convert
All of the steps involved in coming from a product concept to sourcing domestically or internationally. Rachel talks about how to use the benchmarking process to ensure that your product is what customers expect. Then, she covers the importance of e-commerce ready packaging.
Part III: How to Order Product Effectively from an International FactoryRachel Johnson Greer
What are the challenges you may face with your first purchase order from your China based manufacturer? Do you need an agreement and a detailed purchase order? Managing testing, audits, and inspections is key to success in the production process. Then, get ready to import! Duties/Tariffs, and HTS Codes, oh my!
Consider asking your suppliers the following questions to ensure you are only working with the ones that will meet your expectations and share your company values.
Webinar suspension prevention featuring chris mc cabe - 11.11.15eComEngine
Join Chris McCabe, Amazon Consultant, and eComEngine (makers of FeedbackFive http://www.feedbackfive.com and RestockPro http://www.restockpro.com) for an informative webinar on how to avoid Amazon Seller suspension. Know the facts and stay in good graces with Amazon.
There's no better way to reach your target audience than to be featured in the National Green Pages™. This webinar offers a guided tour to learn how to apply for the Seal of Approval and get listed.
Pricing Strategies Guide - How To Define PricingIlya Bilbao
You may ask this:
1 do amazon use dynamic pricing
2 do apple use premium pricing
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The Definative Guide to Avoid Suspension or Termination of Your Amazon Seller...Joseph Hansen
As a former long-time member of Seller Performance, Amazon’s team responsible for monitoring and regulating the Amazon third-party marketplaces, I have seen far too many sellers run their businesses without a proper understanding of rules and procedures needed to stay the path towards a highly-disciplined, clean operation.
Green Business Screening 101: How to Earn the Green America Seal of ApprovalGreen America
Some of you may have heard about our business screening process, but don't know how to get started. Others may have started the process, but can't quite seem to finish. Now is the time to submit your application if you want to be eligible for a listing in the 2011 National Green Pages. The deadline for consideration in our signature publication is May 14th, 2010.
Don't fret -- we'll help you do it through this "Screening 101" conversation with our Senior Researcher and Screening Director. They will walk you through the application, offer the Top 5 helpful hints, and answer your burning questions.
OpsStars 2019 - Using Customer Journeys to Supercharge your Revenue Engine R...Christine Crandell
The key to optimizing revenue is to keep sales, marketing and customer success teams aligned to customer journeys. And yet, journeys are not static. Keeping all teams aligned to revenue cycles means staying on top of constantly shifting customer expectations and behaviors. And CX expectations begin well before - and continue long after - the point of purchase!
In this session, join award-winning CX strategy expert and author Christine Crandell to learn how to spot and use key customer micro-moments to keep your Revenue Ops model always at peak performance. And how to use journey maps to optimize your go-to-market model for truly differentiated customer experiences that result in faster revenue cycles.
Expanding Into International Amazon Marketplaces: Day Two - EU to US
1. Expanding Into International Amazon
Marketplaces: EU to EU vs. EU to US
with Rachel Greer & Cynthia Stine
Day Two, May 4, 2016
2. Automate Messages to generate product reviews and seller
feedback
Support for 8 Amazon marketplaces
Receive negative and positive feedback notifications through
email and SMS messages
Product review monitoring
Custom messages for repeat buyers
3. Increase conversions and generate product reviews
Control the quantity and duration of your promotional campaign
Shoppers promote your products with reviews and social sharing
Compliant with Amazon’s Terms of Service
4. Amazon product research tool
Know how much your competition is selling
Understand the fees associated with selling and sourcing a
product
Know the best price to sell your product
Find what keywords will get you ranked better in search
5. More than 7 years of Amazon experience
At Amazon she managed audits, product testing and packaging,
and inspections
She founded Cascadia Seller Solutions in 2015
She and her team consult small- to medium-sized enterprises
who need help protecting and building their brand on Amazon
Rachel Greer
6. Entrepreneur with 25+ years of experience selling, consulting
companies, launching products and services, and helping sellers
survive crisis situations
Author of best-selling book Suspension Prevention: Get
Reinstated and Protect Your Amazon Seller Account
She blogs about all things Amazon at onlinesalesstepbystep.com
Cynthia Stine
7. Stay Out of Trouble with Amazon
when Selling in New Markets
EU to US
Suspension Prevention
BY CYNTHIA STINE
Amazon Seller Advocate
Online Sales Step by Step LLC
8. Rise of the Robots…The US is Ahead of the
EU in terms of Algorithm and Suspensions
Algorithm tightened Spring 2015 for Product Quality…
• No warning
• No humans involved
• No metrics
• Not your fault, but you are responsible
• No help or instructions
9. Common Suspension Reasons for
Expanding Sellers…
They don’t understand…
1. Amazon’s shipping requirements
2. Products that are forbidden in the new market
3. What constitutes inauthentic in Amazon’s world
4. Legal implications – trademarks, copyright, IP, patents
5. Different standards of customer service
6. The buyer
7. Manipulation of the Platform
8. Product Quality
10. Rise of the Robots….
What exactly is Product Quality? It is not what you think…
• Used sold as new
• Not as described
• Not as advertised
• Defective
• Damaged
• Counterfeit/fake
• Inauthentic
11. Suspension Prevention
Want to know more?
SuspensionPrevention.com
Buy the book at Amazon.co.uk
Suspended? Check out our reinstatement services
OnlineSalesStepByStep.com/reinstatement
13. WHO WE ARE
▪ Founder Rachel Greer – Law Enforcement Liaison for Amazon.de from 2007-2010, NA
recalls/safety manager 2010-2012, manager of AmazonBasics (global brand) from 2012-2014, and
manager of global imports, responsible for relaunch of Amazon’s EU imports program in 2014.
▪ Former Amazonians:
▪ Jennifer Moser – former Trade Compliance Manager
▪ Emily Murray – former Customer Service and Product Safety Investigator
▪ Kelly Johnston – former Seller Performance Manager
▪ Leo Ho’onani Reyes – former Private Brands Compliance Manager
▪ Rain Huang – former AmazonBasics Sourcing Manager
▪ Xiangping (Belle) Yang - former AmazonBasics Sourcing Manager
14. 5 MOST COMMON PITFALLS
▪ Not having a clearly spelled out supplier agreement and purchase order
▪ Not defining your brand identity and sourcing based on that identity
▪ Not evaluating the profitability of total landed cost before purchase (duties, freight, returns,
packaging, compliance)
▪ Not checking for regulatory compliance
▪ Not checking for quality control and quality assurance
15. SUPPLIER AGREEMENTS
▪ You need the full name and address of who you pay, and who is producing the goods for you
▪ You need to specify the invoice format to meet Amazon’s standards in case there are any
questions from Product Quality about authenticity
▪ Define payment terms for POs, samples, and tooling costs
▪ Define infringement and code of business conduct as you expect it to be
▪ Keep it to 2-3 pages
16. PURCHASE ORDERS
▪ Clearly define what you are purchasing, what amount you are placing as the 30% down payment,
and under what circumstances the factory will receive the remaining 70%
▪ Include Appendices for:
▪ Product testing protocol
▪ Product inspection checklist
▪ Exclusivity or brand protection (if relevant)
▪ Packaging expectations
17. TOTAL LANDED COST
▪ Duties – anti dumping duties, HTS classifications that result in 30% duties, tariff engineering, evaluate BEFORE cutting the
PO
▪ Freight – based on proposed port and product size, compare freight quotes from factory and from US based importer,
they’ll include Customs Bonds and port fees usually, whereas that’s often not included in the factory’s quote, review
carefully
▪ Returns – Always structure in 2% return rate into your cost. You don’t want to argue with customers about returns
▪ Packaging – standard packaging is rarely sufficient for Amazon, polybags are too thin, cardboard is too thin. You’ll need to
increase your packaging allowance by typically $.03 to $.10/unit
▪ Compliance – include product testing, factory audits, and inspections for launch, and testing/inspections that occur on an
ongoing basis into the landed cost
18. REGULATORY COMPLIANCE
▪ CPSC/Children’s Products – toys, durable infant and toddler products, all “junior” size sporting
goods, children’s clothing, shoes, scarves, purses/accessories, jewelry, ANYTHING for a person 13
or under
▪ FDA regulatory – food contact, medical devices (class III for items like bandaids or toothbrushes),
food or supplement labeling/ingredient approval, lasers, sunglasses
▪ Other Governmental organizations: FCC, FTC, Coast Guard, Fish & Wildlife, USDA, NHTSA, DOE,
EPA, ATF, DEA, OSHA, FAA, and DOT
19. QUALITY CONTROL
▪ Inspections ($309/man day)
▪ Raw Materials
▪ During Production
▪ Pre-shipment
▪ Based on AQLs, which are statistical likelihood charts, not percentages. Factories are accustomed
to 2.5/4.0 for major/minor (zero critical). This can result in 6-12% defect rate for the shipment. For
Amazon, I recommend .65/1.0 AQL
20. QUALITY ASSURANCE
▪ Safety – Underwriter’s Laboratories (UL) is one of the oldest safety testing laboratories in the
world. Safety used to be mostly an insurance issue in the U.S. Product liability insurance is,
however, very expensive to purchase and maintain, and ensuring compliance can be cheaper.
Even if you have product liability insurance, doing compliance lowers your risk of a recall or stop
sale and a claim on your insurance, which could greatly increase your premiums and reduce your
profitability
▪ Quality – Multiple independent trade association standards. These are at the lowest common
denominator that the entire group could agree to, your products may need to meet higher
standards to achieve your brand goals
21. IMPACT ON AMAZON
▪ Higher volume of returns – these are placed back into inventory if there is not anything obviously wrong (even if
you disable FBA Repackaging), increasing costs
▪ Overall unhappy customers – leaving negative feedback or A-Z claims, which increases your ODR (order defect
rate) and can get your funds held or your account suspended on Amazon
▪ Poor packaging – results in damaged product and customer complaints, then warnings of “used sold as new”
▪ Non-branded packaging – results in lack of customer trust, and complaints about “inauthentic” or “not as
described”
▪ IP infringement or safety issues – other sellers or rights holders complain to Amazon, and your product is taken
down
22. CASCADIA’S SERVICES
▪ Compliance Services – we contract with reputable third party accredited labs for you to get
inspections completed for $309 flat rate and audits completed for $750 flat rate. If you consistently
work with us (more then 12 inspections annually), we’ll reduce the rate to $299/inspection in
coastal China, SE Asia, and India. Rates are higher for US/Europe sourced products .
▪ Consulting Services – we consult with companies to create testing protocols specific to the
Amazon marketplace and to US law, and packaging that meets Amazon’s and Amazon customers’
exacting expectations. We also support our clients with writing detail pages, HTS classification,
freight quotes, and any interactions with Seller Performance or other Amazon enforcement teams.
▪ www.thinkcascadia.com