How to reach and activate millennials: pragmatic tips and in person inspiration

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The document discusses reaching and motivating millennials. It provides tips on how to effectively engage millennials through personalized, transparent, accessible, impactful and data-driven campaigns. DoSomething.org and TMI Agency partner to run successful campaigns for brands by utilizing celebrities and social media to promote causes around sustainability that resonate with millennials, such as combating extreme poverty. The document concludes with a discussion on how brands need to offer truly sustainable solutions and avoid greenwashing to differentiate themselves to millennials.

Business

Greg Perlstein TMI Agency, DoSomething.Org
@GRPerl
Aria Finger TMI Agency, DoSomething.Org
@AriaIrene
#SB15sd
How to Reach and Activate
Millennials: Pragmatic Tips and In-
Person Inspiration

@tmi_agency
1 out of ___ young people
worldwide uses WhatsApp
A) 4
B) 5
C) 10
D) 50

@tmi_agency
What percentage of millennials see
themselves as environmentalists?
A) 25%
B) 32%
C) 58%
D) 77%

@tmi_agency
What do young people say is the
most important cause that
companies should support?
A) Protecting the environment
B) Protecting animals
C) Eradicating extreme poverty and hunger
D) Combating HIV/AIDs

@tmi_agency
C) Eradicating extreme
poverty and hunger

@tmi_agency
C) An awkward family
dinner party

@tmi_agency
Who is/are the most influential
celeb(s) in the eyes of young
people?
A) Jay-Z & Beyonce
B) Ian & Anthony
C) Katy Perry
D) Jennifer Lawrence

@tmi_agency
B) Ian & Anthony,
aka “Smosh”

@tmi_agency
PART ONE Who We Are
PART TWO Getting Through to Millennials
PART THREE Sustainability Cage Match

@tmi_agency
DoSomething.org is the largest organization for
young people and social change in the WORLD.

@tmi_agency
TMI is a strategy agency that helps brands
activate millennials and make positive impact.

@tmi_agency
3.8 millionDoSomething.org members

@tmi_agency
200+cause campaigns live at any time

@tmi_agency
PART TWO
Getting Through to Millennials

DoSomething.org’s
Comeback Clothes
Powered by:
@tmi_agency

cuteness!
Renee, Harry Potter Award Winner

http://i1314.photobucket.com/albums/t561/divorcedmoms/narcissism2_zpsdf0a9d91.jpg
TENET #4
Be Big, Loud,
and Easy.

ZERO sign-ups
(insert buzzkill here)
@tmi_agency

Nathan Kress
Smosh + Pregnancy Text Campaign

51,900 sign-ups
(33% of all campaign sign-ups)
@tmi_agency

http://i1314.photobucket.com/albums/t561/divorcedmoms/narcissism2_zpsdf0a9d91.jpg
TENET #5
Be Data-Driven.

http://i1314.photobucket.com/albums/t561/divorcedmoms/narcissism2_zpsdf0a9d91.jpg
BONUS TENET!
Be Inherently
Social.

@tmi_agency
PART THREE
Sustainability Cage Match

Brands that sell single-use
products are doomed
because millennials will never
consider them “sustainable”.
@tmi_agency

@tmi_agency
ARIA FINGER
afinger@dosomething.org
@ariairene
Thank you!
GREG PERLSTEIN
gperlstein@tmiagency.org
@glperl

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