Webinar featuring Mark Randall, WP Engine Country Manager for ANZ, who shares WP Engine-sponsored research into the digital experiences and expectations by generation. To watch on-demand webinar, go to: https://hs.wpengine.com/webinar-gen-z-research-au

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31 January, 2018
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ASK QUESTIONS AS WE GO
We’ll answer as many questions as
we can after the presentation
Slides and recording will be made
available shortly after the webinar
Use the “Questions” pane
throughout the webinar

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Country Manager, ANZ
WP Engine
@Mark_D_Randall
Mark Randall
INTRODUCING TODAY’S EXPERT
● Fell out of a ski lift as a child
● A (young) Gen X !
● Has Gen Z kids

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WHAT YOU’LL LEARN
Why the research?
Who is Gen Z? What do we know about them?
What this means for marketers and developers
Q&A

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WHY THIS RESEARCH?
WHY NOW?

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Generation Z 1996 - Present
Millennials 1977 - 1995
Generation X 1965 - 1976
Baby Boomers 1946 - 1964
GENERATIONAL OVERVIEW

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KEY TAKEAWAY:
Dependency on the Internet today,
and the role of the Internet in the future
vary by generation

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GEN Z IS THE MOST DEPENDENT ON INTERNET ACCESS TODAY

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KEY TAKEAWAY:
Expectations around
technology are evolving

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Least Liked
Internet
Characteristics
TOTAL BOOMERS GEN X MILLENNIALS GEN Z
1.
Risk of identity theft,
fraud, or other crime
(36%)
Risk of identity theft,
fraud, or other crime
(35%)
Risk of identity theft,
fraud, or other crime
(43%)
Risk of identity theft,
fraud, or other crime
(35%)
Risk of identity theft,
fraud, or other crime
(31%)
2.
Too many advertisements
(28%)
Too many
advertisements (34%)
Fear of my device being
hacked (29%)
Too many
advertisements (26%)
Too many advertisements
(29%)
3.
Fear of my device being
hacked (26%)
Fear of my device being
hacked (32%)
Too many
advertisements (26%)
Fear of my device being
hacked (21%)
Fear of my device being
hacked (28%)
4.
Trolls and cyber bullies
(15%)
Too many usernames
and passwords to
remember (17%)
Trolls and cyber bullies
(17%)
Trolls and cyber bullies
(17%)
Not knowing whether I
can trust the websites
(17%)
5.
Too many usernames and
passwords to remember
(14%)
Too slow to download,
search or access (15%)
Too slow to download,
search or access (16%)
Too many usernames
and passwords to
remember (16%)
Trolls and cyber bullies
(14%)
SECURITY RISKS ARE THE LEAST LIKED ASPECT OF THE INTERNET
All generations agree that security concerns are most important, except for Gen Z,
who is more concerned with not having targeted ads

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PERCEPTIONS AROUND TECH ARE EVOLVING
What’s predicted to be true 5 years from now by all generations
39%
32%
32%
31%
31%
26%

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THE WAY WE ACCESS THE INTERNET IS EXPECTED TO
CHANGE DRAMATICALLY WITHIN 5 YEARS
The methods we use to access the Internet today will be a thing of the past in 5 years

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KEY TAKEAWAY:
The importance of the Internet
relative to other aspects of our
lives is revealing

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PEOPLE VALUE UNLIMITED INTERNET ACCESS
MORE THAN THEY DO A UNIVERSITY DEGREE
Millennials are least likely to select this “no University degree” option
30%
70%

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Key Themes
DIGITAL
DEPENDENCY
EVOLVING
EXPECTATIONS
INTERNET
IMPORTANCE

16. THE DIGITAL HUMAN EXPERIENCE

17. ENTERTAIN ENTERTAIN ME

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ASPECTS OF THE INTERNET
YOU DEPEND ON DAILY
TOTAL BOOMERS GEN X MILLENNIALS GEN Z
Access to information 60% 72% 65% 61% 37%
Access to other people
and connections
44% 34% 36% 47% 57%
Access to entertainment 37% 9% 21% 46% 61%
Access to business 10% 12% 12% 10% 6%
None of these 9% 16% 16% 4% 4%
GEN Z’S CHANGING DIGITAL EXPECTATIONS
The older generations depend on the Internet for information, however, the youngest
generation depends most on the Internet for entertainment.

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20. EMOTION V. FUNCTION EMOTION V. FUNCTION

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AUTHENTICITY
The #1 thing all people absolutely want
from social/dating websites is guaranteed
authentication for everyone they interact with so
they know that person is who they say they are
The #2 thing Gen Z absolutely
wants from retail websites, after
secure/seamless payment, is to be
guaranteed that reviews are from real
people that bought the item and were
not incentivized to write reviews
Percent of generations who prioritize authenticity:
GEN Z MILLENNIALS GEN X BOOMERS
63% 59% 41%46%

22. PREDICTIVE PERSONALIZATION

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WEBSITE FEATURES AND FUNCTIONS WILL BE IMPORTANT
believe websites will
know what you are looking for
before you tell them
38% say they would stop
visiting a website if it did not
anticipate what they need,
liked, or wanted
believe websites will become more
human in experience by exhibiting emotions
when you visit and interact with them
59% believe all
websites will “talk”
to each other, and
present a personalized
experience
*All percentages represent the total sample
51%
60%
60%

24. FEAR TO FEARLESS
FEAR TO FEARLESS

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GEN Z WANTS THE CONVENIENCE THAT COMES WITH A PREDICTIVE
INTERNET
38%
62%

27. Z

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QUESTIONS AND ANSWERS

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White Paper - The Future of Digital Experiences: How Gen Z is Changing Everything
Gen Z Infographic
The Center for Generational Kinetics
WP Engine Resource Center
RESOURCES

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