How to increase your sales by more than 40% like weBoost didChris Goward
Back in the Summer of 2015, the CMO of weBoost, Jamie Elgie, partnered with WiderFunnel. His goal was simple enough: To increase his company’s online conversion rate and e-commerce sales.
Two years later, the weBoost website looks radically different. The company has doubled their conversion rate year-over-year. And the insights from their testing program have allowed them to broaden their further up-funnel programs and boost e-commerce sales.
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
Do Conversion Optimization Like the ProsChris Goward
Your web visitors are your most valuable marketing asset. Are you wasting precious traffic with the wrong conversion optimization strategy?
Most companies start their conversion optimization on the wrong footing. They unknowingly adopt so-called ‘best practices’ that haven’t been properly tested. If you don’t have a proven A/B testing process, you could be making big marketing mistakes and not know it.
Learn how to get the best CRO results from WiderFunnel’s thousands of experiments on hundreds of websites.
Slides of the keynote by Chris Goward (CAN) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Conversion Optimization as a key business strategy" http://conversionhotel.com
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...MarTech Conference
From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: Beyond CRO: How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions. PRESENTATION: Growing Beyond the Conversion Optimization Essentials - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder and Harper Grubbs, @harpergrubbs - Heifer International, Director of Digital Marketing
Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.
In this slide deck, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.
You’ll learn:
- How experimentation and personalization work together to provide validated, customized user experiences
- Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
- How you can leverage Optimizely X to implement a proven personalization strategy
How to increase your sales by more than 40% like weBoost didChris Goward
Back in the Summer of 2015, the CMO of weBoost, Jamie Elgie, partnered with WiderFunnel. His goal was simple enough: To increase his company’s online conversion rate and e-commerce sales.
Two years later, the weBoost website looks radically different. The company has doubled their conversion rate year-over-year. And the insights from their testing program have allowed them to broaden their further up-funnel programs and boost e-commerce sales.
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
Do Conversion Optimization Like the ProsChris Goward
Your web visitors are your most valuable marketing asset. Are you wasting precious traffic with the wrong conversion optimization strategy?
Most companies start their conversion optimization on the wrong footing. They unknowingly adopt so-called ‘best practices’ that haven’t been properly tested. If you don’t have a proven A/B testing process, you could be making big marketing mistakes and not know it.
Learn how to get the best CRO results from WiderFunnel’s thousands of experiments on hundreds of websites.
Slides of the keynote by Chris Goward (CAN) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Conversion Optimization as a key business strategy" http://conversionhotel.com
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...MarTech Conference
From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: Beyond CRO: How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions. PRESENTATION: Growing Beyond the Conversion Optimization Essentials - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder and Harper Grubbs, @harpergrubbs - Heifer International, Director of Digital Marketing
Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.
In this slide deck, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.
You’ll learn:
- How experimentation and personalization work together to provide validated, customized user experiences
- Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
- How you can leverage Optimizely X to implement a proven personalization strategy
Create your never-ending marketing idea engine for A/B testing and personaliz...Chris Goward
The era of Gut-Instinct Marketing is long past. To grow your business, today, you must prove that your ideas work first, and implement second. But...once you’ve picked off the low-hanging fruit, how do you continue to have an endless stream of ideas to test and prove?
The answer lies in the most important piece of the growth puzzle: a proven process that delivers both tested results and insights for further testing. In this session, optimization thought-leader, Chris Goward, will show you proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
Learn from failed A/B tests to create winning resultsChris Goward
Why do some companies get great A/B test results while others end up disappointed?
If your optimization results are disappointing, it may not be what you are testing, but rather how you are testing.
In this slide deck, Chris Goward, optimization thought-leader, demonstrates how leading businesses are using optimization processes to gain dramatic revenue lift and insights with every single A/B test. You’ll walk away with practical strategies to drive real, tested business results.
You’ll learn:
- How leading marketers are gaining powerful insights and revenue gains, with real case studies
- Frameworks and processes to create the best optimization program
- Proper Design of Experiments that will help you get consistently better A/B test results
- Tips to becoming a future-proof optimization champion
You Should Test That - A Framework for Customer Experience OptimizationMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: "You Should Test That" — A Framework For Experience Optimization - Given by Chris Goward, @ChrisGoward - WiderFunnel, CEO
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Top Tips for Immediate Conversion OptimizationChris Goward
Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
How to Achieve Product-Market Fit - Dan OlsenTraction Conf
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. Product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to:
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers
Dan will illustrate these concepts with real-world examples and a comprehensive case study. Come learn how to turn product management into more of a science than an art to improve your odds of success.
Faster, easier, better, GIMME! Use content strategy to your advantageMargot Bloomstein
Hear noise about timelines and budgets? That rumble is yet another interactive team trying to work content strategy into their existing user experience process. So let’s get personal: why should you care? More importantly, what’s in it for you?
If you’re an information architect, interaction designer, search engine marketer, social media strategist, account manager, or project manager, you’ve got a lot on your plate. Vague client requirements? Check. Endless rounds of revision? More than you can count. And that’s exactly where content strategy can help!
As annoyingly peppy exercise enthusiasts can tell you, waking up to an early-morning run really can give you more energy throughout the day. Content strategy can do the same thing: we’ll discuss how you can incorporate the techniques, thinking, and deliverables of this practice to actually enrich your own work, drive your clients to deliver, help you save time, and shift budget to more worthwhile activities.
Presented at Web 2.0 NYC (#w2e) September 29, 2010.
Waking up in Seattle: you're the one that they want!Margot Bloomstein
"Well, it was a million tiny little things that, when you added them all up, they meant we were supposed to be together... and I knew it." So shared Tom Hanks, as Sam in Sleepless in Seattle. He's pining for old love--but he might as well be pining for a content strategist! Content strategy offers the "million tiny little things" that add up to a more cohesive, consistent user experience--and that's valuable to designers, IAs, social media strategists, project managers, and other web strategy types. Whether your team needs to better understand your client's needs, articulate an approach, or align tactical decisions with a brand-driven, user-centered message architecture, content strategy can help. We'll discuss how the questions a content strategist brings to the table can enrich your deliverables and ways to reframe an RFP to upsell content strategy in your next pitch and bring a new partner into the user experience team. Because yeah, you're supposed to be together.
Presented at Content Strategy Seattle, #CSSea, October 13, 2010.
If your company needs to submit a Freelance Copywriting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SjHO6T
YouTube Channel Handling Service Contract PowerPoint Presentation SlidesSlideTeam
With the widespread use of smartphones and broadband internet, YouTube marketing has exploded into a mega-niche since a few years and so handling YouTube, and its various marketing strategies have become very important. From personal blogs to videos, YouTube has emerged as one of the leading platforms to share information on any topic. If you are a marketing consultant providing YouTube marketing services to your clients, then this YouTube channel handling service contract proposal template is the right product for you. Whether you are presenting your pitch to your clients or sponsors, having the right design of a proposal can make all the difference. This PPT template will help you in presenting your project effectively as it is professionally designed to suit all your needs and requirements. Use this template to gain new prospects who are looking for organizations or individuals to promote their brand on various social media platforms specifically YouTube; either by creating a YouTube channel or maintaining the existing one. Every YouTube service can be pitched using this PPT. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads by the way of this attractive PPT slideshow. You can also present some proofs as to how your services are better than others and why the client should choose you over others. Include some case studies with terms and conditions that are important to mention in this PowerPoint presentation. Avail this template now to propose your services impressively that will help you in gaining more clients for your business.
Showcase organization’s performance and growth using professionally designed Evolution Graph PowerPoint Presentation Slides. Present business history, objectives, targets and goals with the help of evolution graph PPT presentation templates. Incorporate business evolution graph PowerPoint template to flaunt your accomplishments. Impress your clients, stakeholders, CEO’s, business partners and give a glimpse of a company growth with this business evolution graph PPT diagram. This deck comprises of various professionally designed evolution graph PPT slides for you to choose from. You can use these templates for other purposes such as to showcase goals, target, achievements, objectives, history, timeline, and more. Let your audience witness the business growth through some amazing visuals. Focus on the business evolution with these stunningly designed evolution graph PPT presentation slides. Our Evolution Graph Powerpoint Presentation Slides help deal with hassles. They ensure complications get cleared.
If your company needs to submit a Copywriting Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37h6WPN
Create your never-ending marketing idea engine for A/B testing and personaliz...Chris Goward
The era of Gut-Instinct Marketing is long past. To grow your business, today, you must prove that your ideas work first, and implement second. But...once you’ve picked off the low-hanging fruit, how do you continue to have an endless stream of ideas to test and prove?
The answer lies in the most important piece of the growth puzzle: a proven process that delivers both tested results and insights for further testing. In this session, optimization thought-leader, Chris Goward, will show you proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
Learn from failed A/B tests to create winning resultsChris Goward
Why do some companies get great A/B test results while others end up disappointed?
If your optimization results are disappointing, it may not be what you are testing, but rather how you are testing.
In this slide deck, Chris Goward, optimization thought-leader, demonstrates how leading businesses are using optimization processes to gain dramatic revenue lift and insights with every single A/B test. You’ll walk away with practical strategies to drive real, tested business results.
You’ll learn:
- How leading marketers are gaining powerful insights and revenue gains, with real case studies
- Frameworks and processes to create the best optimization program
- Proper Design of Experiments that will help you get consistently better A/B test results
- Tips to becoming a future-proof optimization champion
You Should Test That - A Framework for Customer Experience OptimizationMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: "You Should Test That" — A Framework For Experience Optimization - Given by Chris Goward, @ChrisGoward - WiderFunnel, CEO
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Top Tips for Immediate Conversion OptimizationChris Goward
Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
How to Achieve Product-Market Fit - Dan OlsenTraction Conf
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. Product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to:
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers
Dan will illustrate these concepts with real-world examples and a comprehensive case study. Come learn how to turn product management into more of a science than an art to improve your odds of success.
Faster, easier, better, GIMME! Use content strategy to your advantageMargot Bloomstein
Hear noise about timelines and budgets? That rumble is yet another interactive team trying to work content strategy into their existing user experience process. So let’s get personal: why should you care? More importantly, what’s in it for you?
If you’re an information architect, interaction designer, search engine marketer, social media strategist, account manager, or project manager, you’ve got a lot on your plate. Vague client requirements? Check. Endless rounds of revision? More than you can count. And that’s exactly where content strategy can help!
As annoyingly peppy exercise enthusiasts can tell you, waking up to an early-morning run really can give you more energy throughout the day. Content strategy can do the same thing: we’ll discuss how you can incorporate the techniques, thinking, and deliverables of this practice to actually enrich your own work, drive your clients to deliver, help you save time, and shift budget to more worthwhile activities.
Presented at Web 2.0 NYC (#w2e) September 29, 2010.
Waking up in Seattle: you're the one that they want!Margot Bloomstein
"Well, it was a million tiny little things that, when you added them all up, they meant we were supposed to be together... and I knew it." So shared Tom Hanks, as Sam in Sleepless in Seattle. He's pining for old love--but he might as well be pining for a content strategist! Content strategy offers the "million tiny little things" that add up to a more cohesive, consistent user experience--and that's valuable to designers, IAs, social media strategists, project managers, and other web strategy types. Whether your team needs to better understand your client's needs, articulate an approach, or align tactical decisions with a brand-driven, user-centered message architecture, content strategy can help. We'll discuss how the questions a content strategist brings to the table can enrich your deliverables and ways to reframe an RFP to upsell content strategy in your next pitch and bring a new partner into the user experience team. Because yeah, you're supposed to be together.
Presented at Content Strategy Seattle, #CSSea, October 13, 2010.
If your company needs to submit a Freelance Copywriting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SjHO6T
YouTube Channel Handling Service Contract PowerPoint Presentation SlidesSlideTeam
With the widespread use of smartphones and broadband internet, YouTube marketing has exploded into a mega-niche since a few years and so handling YouTube, and its various marketing strategies have become very important. From personal blogs to videos, YouTube has emerged as one of the leading platforms to share information on any topic. If you are a marketing consultant providing YouTube marketing services to your clients, then this YouTube channel handling service contract proposal template is the right product for you. Whether you are presenting your pitch to your clients or sponsors, having the right design of a proposal can make all the difference. This PPT template will help you in presenting your project effectively as it is professionally designed to suit all your needs and requirements. Use this template to gain new prospects who are looking for organizations or individuals to promote their brand on various social media platforms specifically YouTube; either by creating a YouTube channel or maintaining the existing one. Every YouTube service can be pitched using this PPT. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads by the way of this attractive PPT slideshow. You can also present some proofs as to how your services are better than others and why the client should choose you over others. Include some case studies with terms and conditions that are important to mention in this PowerPoint presentation. Avail this template now to propose your services impressively that will help you in gaining more clients for your business.
Showcase organization’s performance and growth using professionally designed Evolution Graph PowerPoint Presentation Slides. Present business history, objectives, targets and goals with the help of evolution graph PPT presentation templates. Incorporate business evolution graph PowerPoint template to flaunt your accomplishments. Impress your clients, stakeholders, CEO’s, business partners and give a glimpse of a company growth with this business evolution graph PPT diagram. This deck comprises of various professionally designed evolution graph PPT slides for you to choose from. You can use these templates for other purposes such as to showcase goals, target, achievements, objectives, history, timeline, and more. Let your audience witness the business growth through some amazing visuals. Focus on the business evolution with these stunningly designed evolution graph PPT presentation slides. Our Evolution Graph Powerpoint Presentation Slides help deal with hassles. They ensure complications get cleared.
If your company needs to submit a Copywriting Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37h6WPN
[Webinar] Building Your Organizations Experimentation Engine - Chris Goward &...Chris Goward
Companies that have been able to create value with experimentation may find it harder to achieve the big wins that companies newer to optimization are able to uncover. After all, it's the low-hanging fruit that's easiest to pick. In this session, optimization pioneer and thought leader, Chris Goward, will show you how leading companies are expanding experimentation across teams and technologies, and leveraging customer-centric strategies to mature past the 'quick wins' stage of their growth.
Sell Better: How to Optimize Your Marketing for Emotional RelevanceNatasha Wahid
Good marketers focus on creating great customer experiences.
They talk to their customers to identify potential pain points in their marketing.
They test and learn to improve design, UI, and UX.
They group their customers into segments to try to provide more relevant experiences.
But most of them are missing a crucial piece of the puzzle: insight into what actually motivates their shoppers to act on an emotional level.
Because here’s the thing: Your shoppers don’t buy rationally. They buy emotionally, and justify their purchase rationally.
Of course, understanding the primitive, subconscious motivations that drive your customers to buy (or not buy) is no simple task.
But the marketer who can tap into and harness those motivations will be unstoppable.
In this session, optimization pioneer, Chris Goward, and WiderFunnel User Research Manager, Matt Wright, introduce a powerful framework, and show you how to uncover the why behind your shoppers’ buying behavior.
You’ll learn:
- How to optimize for your shopper’s core emotional drivers, rather than a mouse click
- How to target your shoppers based on psychographic data, not just demographics and geographics
- How to create more impactful experiments that uncover insights about your shoppers’ motivations
In this webinar - brought to you by WiderFunnel and Optimizely - Chris Goward discusses proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
Secrets to Leveraging Video for Marketing & Sales SuccessKnoxville HUG
In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
The anatomy of a landing page 2014 - Class #6 HubSpot Inbound Academy Certifi...Sorin Magureanu
Landing pages are specifically designed to convert website visitors to leads.
They're like digital sales reps, working 24/7 to pitch your marketing offers and gather valuable information about your leads. Understanding the key elements of a high quality landing page will put you in the ranks of fellow inbound marketers who generate 2x the website conversions as non-inbound marketers.
This class fits into the "Convert" stage of Inbound Methodology - we create landing pages to promote the benefits of our marketing offers.
http://academy.hubspot.com/inbound-marketing-certification/convert/landing-pages
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
You know that SEO is important. But Google is constantly changing, and SEO is getting more nuanced than ever before. This talk will cover the state of search engine optimization in 2014 as well as WordPress-specific tools, tips, and tricks to maximize your site’s visibility in non-paid search results.
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
We'll cover...
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
Marketers are under more pressure than ever to create lasting and valuable customer relationships. But how does your brand truly stand out amidst all the noise? How do you make a great impression on your prospects and strengthen connections with your customers?
The answer lies in creating emotionally relevant customer experiences. In this session, optimization pioneer Chris Goward will reveal how to identify your customers’ emotional states and needs, and use that information to create a seamless experience to guide them through the funnel.
Start building better engagement and higher customer loyalty by incorporating memorable and emotionally relevant customer experiences.
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...Himani Kankaria
Featured Snippets - can it only help in better visibility on search engines? Or can it also help in boosting traffic that converts? I've got answers to it.
Your purpose behind preparing strategies and implementing SEO is to drive traffic and conversions to a website. But sometimes, despite good results, we face some of the below challenges:
➡️ Rankings are already improved but organic traffic is not improving
➡️ Compared to the organic traffic, the goal conversion ratio is quite less
➡️ Organic traffic is not experiencing a drastic hike
Let’s use featured snippets to resolve all of these challenges and bring the right audience to your website that converts.
Link to my content calendar template- https://bit.ly/3sBzTkj
Thank you so much for attending my talk today at Whitespark Local Search Summit 2021.
Don't forget to visit my website - missivedigital.com
And follow me on
Twitter - twitter.com/himani_Kankaria
LinkedIn - https://www.linkedin.com/in/himanikankaria/
Similar to Beyond CRO Basics - by Chris Goward of WiderFunnel - hosted by Optimizely (20)
[Webinar] The power of experimentation in direct-to-consumer eCommerceChris Goward
Join Chris Goward and Brandon Maskell as they discuss designing a rigorous customer experience optimization program and the role of Experimentation Manager in 2020.
https://www.widerfunnel.com/hello/the-power-of-experimentation-in-direct-to-consumer-ecommerce/
Culture of experimentation: A conversation with MicrosoftChris Goward
Why do some experimentation programs and teams struggle to gain momentum, while others flourish?
We sit down with Beth Foster, the Principal Program Manager for Experimentation at Microsoft, to talk about the key elements to building a culture of experimentation.
Watch the webinar here: https://www.widerfunnel.com/hello/culture-of-experimentation-webinar/
Thriving Through COVID: The Surprising Science of Emotion Behind Fast GrowthChris Goward
In the midst of the COVID crisis and impending recession, business leaders who understand their customers’ emotional needs will emerge as winners.
Understanding the science of emotion gives you the keys to your customers’ deepest desires and buying motivations.
Watch the webinar as customer experience pioneer, Chris Goward, shows you the latest Behavioral Science insights from the current global crisis and techniques you can use to win today: https://www.widerfunnel.com/hello/the-surprising-science-of-emotion-webinar-wf/
[Webinar] Groomed for Success: Dollar Shave Club Wins with ExperimentationChris Goward
In highly competitive consumer environments, businesses struggle to know how to stay ahead of the competition.
See how industry leaders like Dollar Shave Club have found out how the right kind of experimentation program gives them a sustaining advantage.
Watch the webinar here: https://www.widerfunnel.com/hello/groomed-for-success-dsc-webinar/
How to optimize your e-commerce website at every touch pointChris Goward
How do you build an e-commerce experimentation program that results in a real sales lift? Widerfunnel Senior Experimentation Strategist, James Flory, tackled this question in a recent webinar. Access the slides to learn:
- How to avoid common optimization mistakes and deliver an impactful program that is underpinned by framework thinking
- How leading e-commerce companies are using advanced experimentation to drive conversion rate lift and increased customer lifetime value
- How to use losing experiments to gain valuable insights and further drive growth
Experimentation as a growth strategy: A conversation with The Motley FoolChris Goward
In this on-demand webinar, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization.
Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.
How to turn your data into revenue-driving customer-centric experiencesChris Goward
In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.
[Webinar] Scaling experimentation: 5 key pillars of maturity by Nick SoChris Goward
Go behind the curtain with WiderFunnel's Director of Strategy, Nick So, as he shares exclusive learnings from his experience building successful experimentation programs for companies like HP, Asics, Magento, and IBM. During this webinar, you’ll get an insider look at the frameworks and strategies that WiderFunnel developed to help clients scale experimentation and accelerate through the phases of maturity.
Lunch & Learn - Secret to Successful ExperimentationChris Goward
Learn actionable strategies used by HP, Asics, IBM and the likes to set your company up for experimentation success: culturally, organizationally, and with a winning process.
[Webinar] Getting started with server-side testing - presented by WiderFunnel...Chris Goward
One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. In this webinar, you'll learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey.
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
Avoid these 9 website redesign horrors!
Get more info on how to avoid them by downloading the free PDF "blackpaper" here: http://www.widerfunnel.com/blackpaper-horror-stories
Website Redesign Horror Stories - The Top 9 Nightmares to Vanquish!Chris Goward
Download this for free here: http://www.widerfunnel.com/blackpaper-horror-stories
If you've ever been through a website redesign, you'll enjoy WiderFunnel's new whitepaper, which, in the spirit of Halloween, we're calling a "blackpaper." It's called "Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!" and is available as a free to download.
We realized that, although we hear repeatedly from marketers about their horrible website redesign experiences, they're often not widely shared. It's so common to hear of the over-budget, late-delivery, and post-redesign conversion rate drops, that it's become predictable.
Most marketers are not comfortable sharing their experiences publicly to avoid awkward situations at the office. But we, as impartial observers, can share the themes to help you avoid their situations.
Check out the horror stories and how to avoid them!
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/