Presentación realizada en el marco del congreso de turismo gastronómico Gastroekonimi, celebrado en Estambul el 12 de marzo de 2019

1. March, 12th
David Mora
/
Emoturismo

2. What’s boiling?

4. The economy of transformation

5. Any travel experience that empowers people to
make meaningful, lasting changes in their life.
What is 'Transformational Travel’?

6. Is food tourism transformational?

8. Cosmopolitan
traveler
5 pillars
1
Art and
heritage
2
Food and
wine
3
Shopping
4
Urban
lifestyle
5
Routes

9. Is it working?
82,8M intl. tourists (+1,1% var. 17/18)

10. Is it working?
89.856M€ receipts (+3,3%)

11. Foodie

12. Behavior of foodies in Spain
• 60% Food tours with visits to markets, producers, farms, etc.
• 29% Food and wine events
• 27% Buy local produce
• 19% Cooking activities
• 15% Wine and food fairs
• 4% Chic restaurants

13. 67% of those
international
visitors drink
Spanish wine
during their
holidays in
Spain
2 out of 10 buy
Spanish wine
while in Spain
63% of those
will buy more
Spanish wine
when back at
home
Behavior of foodies in Spain
60% of
international
visitors drink
wine during
their holidays
in Spain

14. Tourism helps to sell more wine and food

16. Wine Routes of Spain. Since 2001
+

17. 29 Certified wine routes

18. An example of public-private partnership
13
Autonomous
Regions
550
municipalities
29 wine
tourism
destinations
(5 new
candidates)
1.950 private
companies
/members
625 wine
cellars
400
accommodation
properties

19. Visitors at our wine cellars in 2017

20. Wine tourist behavior
Visits
wineries
Enjoys
local
gastronomy
Wine
tasting
Purchases
wine
Visits
wine
villages
Cultural
activities
161,88€ daily
expense
2,43 nights avg
length of stay

21. Key learnings

22. 1. Be authentic, be singular
2. Start from within, but plan for the outside
3. Don’t get technical, be plain and emotional
4. Use tourism tactics and tools
5. Quality scheme (but show me the money)
6. Need for local/regional management of the
tourism cluster
7. Public leads, private creates the product,
locals add the sense of place
Key learnings for wine tourism in Turkey

23. Teşekkür ederim!
David Mora
www.emoturismo.com